Commercial photography is used to promote / sell a product or service through merchandising, product placement, corporate brochures and leaflets, menus in cafes and restaurants, etc, where photographs will enhance the message.
Selling a Product
Commercial photographs of product lines, or of individual products, can either focus upon the design of the product or upon the use of the product. Product commercial photography reveals the detail and feel of a product to the customer, while advertising commercial photography is more likely to focus upon the status and attractions of the product.
Commercial and Industrial Photographs
There is a difference between commercial photography, which is often performed in a studio or isolated environment, and industrial photography, which often takes place on the site or factory floor. A common method of promoting businesses is through architectural and building photography, where the business can be seen as a product.
Food Photographs for Menus
Food can be photographed to promote menus or for use in culinary sections of magazines: these shots can either focus upon the food, rather like catalogue shots of clothes, or they can take in the mood and feel of a venue. Food photography can be performed by those with knowledge of nature or still-life shots. Food made by the restaurant should be photographed there, Lytron have portable lighting and backgrounds for the photographs.
Fashion photography is probably the best known type of commercial photography, as these types of photographs show up in advertisements as well as editorials in magazines. There are a range of styles and techniques in commercial fashion photography, from catalogue photographs which attempt to show the entire detail of clothing, to editorial shots, which attempt to use the clothes in unusual and dynamic ways.