There are all kinds of things you can do to improve the Search Engine Optimization of your web pages, including both on-page and off-page SEO techniques.
But there is nothing more important than providing your page visitors with high-value, helpful content that they can actually use. If you do nothing else, create high-quality content and your web pages will attract a lot of visitors.
Content and Web Crawlers
Search engines like Yahoo, Bing, and Google use a lot of criteria when judging the value of web pages. But the number one thing they are looking for is high-quality, useful content.
It’s simply supply and demand. People aren’t going to use search engines that don’t give good results they can use right away. So Google isn’t going to rank web pages high unless they meet this measurement first and foremost.
Your web page can have outstanding design, great embedded keywords, and every other type of SEO technique known to programmers worldwide, but if it doesn’t provide visitors with great content they can genuinely use, it’s never going to rank at the top of the search engine results pages for your keywords. It’s really that simple.
Measuring Your Content
To ensure your web page has high-value content, simply ask yourself two essential questions:
- Why are people looking for web pages like yours?
- What do they expect to find when they arrive there?
If your web page clearly provides visitors looking for specific pages like yours exactly what they want when they land there, there is no way your page won’t rank high. Even if you do nothing else to improve your SEO, your page will attract the attention of the top search engines like Google.
Providing valuable content that people can genuinely use right away is the best way to get your web pages ranked at the top of Google.