Search engines like Google, Yahoo, Bing, and others use a lot of different kinds of metrics when assessing the value of your website. One of the most important is the number of bounce backs they detect from your web page.
A bounce back is when somebody goes online, finds your website and clicks on it, then immediately clicks back to the search results page — presumably because they did not find what they were looking for on your website. Too many bounces will definitely hurt your site rankings.
Bounce Backs Hurt Your Rankings
Search engines don’t always know why a visitor bounced back from your website. Nor do they care. They simply want to make sure they are providing their search engine users with high-quality results they can actually use.
So when Google detects a lot of bounce backs from your website, it will automatically assume that your website isn’t useful. And it will penalize your website by ranking it lower.
Reducing Bounce Backs
There are many different reasons why your website may have a lot of bounce backs. The most common one has to do with user experience, also known as UX.
User experience is related to things like site speed, site architecture, quality content, and even the colors and fonts you chose to use on your website. If visitors don’t like any of these things, they are likely to bounce back to the search page where they found your website in the first place.
To improve your site rankings, it is critical that you identify the reasons for bounces. Once you can identify what people don’t like about your web pages, then you can do something to correct it.
Fixing bounces is one of the fastest and most effective ways to show immediate improvement in your rankings on the most popular search engines.