One of the unintended consequences of the rise in popularity of the internet is a shortening of people’s attention spans. When you scroll through dozens of websites per day, you generally don’t have time for a lot of in-depth content.
So it is important to remember when creating content for your website that it should be as concise as possible. This will help keep people on your pages longer.
Sentences should be simple and direct. You don’t have the luxury of using a lot of descriptive words and phrases when visitors to your website can click off at any moment.
Whenever possible, use bullet points or phrases rather than long, rambling sentences. For example, consider these two content samples:
“When you visit the luxurious Comfort Spa, you can indulge yourself with many of our top-shelf amenities, including relaxing full-body massage, inviting mud baths, and professional quality all day cosmetic treatments.”
“Our Comfort Spa offers:
- Full-Body Massage
- All-Natural Mud Baths
- Professional Makeovers
- And Much, Much More!”
Most people landing on your website probably aren’t going to take the time to read the first sentence, even though it offers more details about the services you offer. But they can get the gist of your business’s offerings at a glance when they see the second example.
Content and Context
Another consideration when creating your website’s content is how people are going to view it. Many people today use their smartphones to visit the websites they want to see.
If you include dense, descriptive sentences on your website, people may not physically be able to read them on their smartphone screens. But they will be better able to see bullet points or key phrases presented in a manner better designed for the devices people actually use.
The best advice when creating online content: Keep it simple, brief, and easy to see at a glance.