Has anybody ever told you they don’t understand your business? Have you heard that people don’t know what your business is about? That they can’t tell what you actually offer?
Some business owners get so wrapped up in making their business unique, cool, and interesting that they lose sight of the main reason for being in business to begin with: Making money.
Customers today have far too many choices to spend their time and effort on a brand they don’t immediately “get”. But the good news is that if your brand is confusing, unclear, or even unsuccessful there’s still time to make it better.
The 10-Second Rule
It’s always worthwhile to approach your brand from a prospective customer’s perspective. Log off as an administrator and try to find your website as if you were simply a customer looking for a business similar to yours in your geographic region:
Is your business easy to find? For example, is it the first one that pops up on a Google search? If not, that needs to be fixed.
When your business does appear, would you instantly understand what it is you sell or offer? If your brand is confusing to you, imagine how it is perceived by somebody who never encountered it before.
From psychological perspective, people generally are willing to allocate 10 seconds or less to your website. So if the purpose of your business isn’t instantly perceivable, you need to fix it. And fast.
It’s Not Too Late to Correct Branding Mistakes – Streamline Branding
Clarifying your brand needs to be the top priority of your business. The only path to long-term success is continually feeding new customers into your pipeline. And if you are turning people away before they ever get a chance to click through to buy, that’s never going to happen.
Lytron specializes in streamlining brands just like yours so that they are instantly recognizable and inviting to new and old customers alike.