Google Ads and other visibility strategies will help you with the promotion (advertising and visibility strategies), but in order to be even more successful you must have the right product or service, with a competitive price, in the right place, at the right time.

You need to have a process to keep the quality and make the customer experience always enjoyable. The physical environment must be cultivated with a good atmosphere where your people (employees) will embrace your business culture.

All of these details will help you differentiate yourself from the competition. It is important to stand out. It is essential to be faithful to the initial sales promise in order to keep your loyal customers. Business growth happens when they become advocates, referring your business to their friends, family and network.

The smaller you are, the more important for you it is to pay attention on these 7 Ps principles. This marketing mix will lead you to a better business management.