E-commerce Requires Multi-Layer Marketing

E-commerce Requires Multi-Layer Marketing

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For better or for worse, the world’s commerce is in the midst of changes the likes of which have been unseen since the late 19th Century’s Industrial Revolution.


The “Digital Revolution” is affecting the way people everywhere search, buy, and consume products and services. Today, for the first time in world history, more people are likely to use the Internet to find the things they want than any other way of searching.


Businesses have always had to be adaptable in order to be successful. But today more than ever there is so much changing so quickly that businesses that want to be profitable have to be open to new ways of attracting, converting, and retaining customers.


Online vs Real World Businesses


In many industries, e-Commerce has reached that point where it is almost more profitable to simply run an online business than to have a brick-and-mortar storefront. When you market and sell your products online, you don’t have to worry about overhead like rent and utilities. In some cases, you don’t even have to worry about carrying a lot of inventory or hiring very many employees.


Much of the actual work can be either done yourself or parceled out to independent contractors who are paid per job, rather than by full-time employees who require benefits, Social Security taxes, and other payroll expenses.


Streamlining Your Business


Even established retailers are discovering that online e-Commerce is the best way to attract and retain new customers. It’s also easier to build customer loyalty, tailor your promotions to individual customers’ specific preferences, and develop long-term buying relationships with people.


In order to succeed in online e-Commerce, you need an experienced web design professional in your corner.  Contact us to learn more about how “Lytron Lead Generation” can help your business be on the winning side of the Digital Revolution.

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