Have you ever had the experience of walking into a local store and having the proprietor come out and greet you by name? If so, it’s probably something you haven’t forgotten.
It’s also a huge motivator for you to return to that business again and again. Why? Because people have a natural desire to be recognized. It makes people feel special and is one of the simplest, fastest, and most affordable ways to build loyalty bond between your customers and your business, brand, and products.
Digitally Recognizing Your Customers
Every online business is constantly seeking new and innovative ways to capture a larger and larger market share. One of the best ways for your business to do this is to launch recognition programs for your existing customers.
While you may not be able to physically replicate the experience you had when you were recognized by the owner of a local business, there are many steps you can take to build those same kinds of positive emotions within your online customers.
For example, one simple way to do this is to remember the preferences of your customers who visited your business online. With just a few lines of code, you can capture your website visitor’s preferences and remind them of what they looked at the last time they visited your online store.
Another effective way to interact with customers so that they feel recognized by your online business is to make personalized recommendations of products you think they might want.
Streaming video services such as Amazon Prime, Netflix, and Hulu already provide this service this for their subscribers, recommending TV shows and movies they think they might like based on what they watched in the past.
This type of affordable software is widely available for online businesses as well. By making recommendations to your customers about products or services you think they might enjoy, you can reinforce the loyalty bonds that are the key to repeat business.