Credibility Archives - Lytron Fort Lauderdale Web Design & SEO Agency

Build Relationships through Engagement

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Customers prefer to do business with companies they know. They like to be recognized. And most importantly, they need to trust the people from whom they buy their products and services.

All of these are why successful businesses seek to build relationships with customers through engagement. When people believe they have a personal relationship with your company, they are more likely to buy what you are selling, come back for more later, and refer your business to other people — the ultimate objectives of all marketing.

Trust Bonds

Engagement comes in a lot of different forms. Things like engaging in personal conversations, learning and using people’s names, and getting to know about their interests and values can help cement permanent trust bonds that can lead to long-term business relationships.

While it may seem impossible to interact with individuals when you have hundreds or even thousands of customers, it’s not as hard as you might think. There now are digital programs that can collect important data like names, birthdays, and preferences. Your business can then use these to strengthen the bonds between you and your customers.

Lytron Strategic

Developing successful strategies for building bonds between businesses and their customers is what Lytron Strategic does best. We utilize the latest technology and call upon our more than two decades of experience to implement marketing strategies designed exclusively for your business.

We know how to connect with your customers – past, present, and future – creating long-lasting trust bonds that link them to your business.

Getting to know your customers is the best way to create genuine feelings of trust and engagement. These naturally lead to long-term business relationships that boost the bottom line and ultimately make your business successful. And it all starts with letting Lytron Strategic put our tools, talents, and experience to work for you.

Does Your Business Have Credibility?

There are a lot of businesses out there that people simply don’t have faith in. They make claims that can seem too good to be true, make promises that are doubtful, and turn off customers so that they don’t buy what they are selling.

Trust is one of the most important factors in building relationships. Whether it’s with customers, clients, employees, or just other people you meet, if there is a lack of trust there can never be a successful relationship.

In business, trust is built on credibility. People need to have faith in the products and services you offer, your corporate image, and even you. Creating that trust can be difficult to do on your own – especially when the inevitable setbacks or mistakes happen while your building your enterprise.

Building Credibility

But Lytron Strategic has a proven track record of helping small businesses just like yours gain credibility and build trust bonds with customers, resulting in more sales, improved brand recognition, and more successful businesses.

Successful strategies for building credibility are based on persistent, clear, identifiable facts abut your business that can be promoted online. At Lytron Strategic, we use tools like clear and concise websites, attractive and appealing design and art, customer reviews, and other digital marketing factors to improve your business’s image and boost your reputation.

Lytron Strategic

If you are ready to take your business to the next level, Lytron Strategic is ready to get you there. Our team of professional digital marketers and brand strategists have the tools, knowledge and experience to improve your business’s reputation and gain recognition from customers both online and in the real world.

We can help you build trust with your customers, clients, and employees. And we can boost your business by strategizing to improve your credibility and grow your brand’s reputation.

When It Comes to Customer Service, It’s Personal

If you want to create a deeper, more meaningful connection with your online customers, you need to make your interactions seem more personalized.

When people feel as if you know them and they know you, they are more likely to come back to your website again and again as opposed to an impersonal competitor. Engaging customers on a personal level is the key to your online business’s success.

When It Comes to Customer Service, It’s Personal – What’s My Name?

Countless studies have shown that people respond positively to hearing their own names during live interactions. The same premise holds true for online interactions as well.

Using customer’s names in emails, text messages, online offers, and elsewhere helps reinforce the idea that you have an interpersonal relationship with that person. In the same way that people like to hear their name spoken, they also like to see it in print — whether it’s online, on their phone, or elsewhere.

Capture your customer’s first and last names during the initial interaction then store this string to use it throughout your future contacts. This will help build relationships with your customers and keep them coming back for more.

When It Comes to Customer Services, It’s Personal – Put a Face to Your Name

While it’s important for the customer to hear their name, they also need to hear yours. On your website and during your interactions with your online customers, make a point of including your name and, if possible, a photograph of you so that they can put a face with your identity.

This helps strengthen trust bonds with customers and inspire confidence in your business relationship. When appropriate, you also can include personal details about your life, such as introducing your spouse and children, including photos of your home, and talking about vacations, your career, education, and more.

If you want strong relationships with your online customers, make it personal.

Post-Interaction Opinion Surveys Offer Multiple Benefits

When customers click on your website, shop in your online store, or even visit your brick and mortar business, you want to ensure that they have the most positive, problem-free experience possible.

If something goes wrong — such as their having a technical issue, a negative customer service interaction, or they fail to get the products or services they want in a timely manner — you need to know about it as soon as possible.

Resolving a problem to a customer’s satisfaction can often strengthen loyalty bonds and make the formerly unhappy customer a raving fan of your business.

Valuable Information

But you can’t fix a problem if you don’t know about it. And an unhappy customer who believes you don’t care about their business can be poisonous to your business. If they complain about your website or business to their social media contacts alone, it could cost you hundreds of potential customers.

One of the fastest and easiest ways to identify and correct problems is through post-interaction opinion surveys. As a consumer or web user, you may find these to be annoying. But if a customer has a genuine problem with your business, it offers them a fast and efficient way to be heard.

And post-interaction opinion surveys give business owners the opportunity to win back the business of unhappy customers and convert potential toxic complainers into raving fans of their business.

Post-Interaction Opinion Surveys Offer Multiple Benefits – Opportunities to Improve

Post-interaction opinion surveys also give web page owners valuable input as to how they can improve their visitors’ experiences.

When you are looking at your own web page every day, it’s hard to see it objectively. But opinion surveys from existing customers give you key insights that you otherwise might now see.

Post-interaction opinion surveys are relatively easy to create. Many web page design programs have plug-ins that will automatically generate them for every customer who visits your page.

Pictures of People Connect Better with Page Visitors

When you post articles, blogs, or other content on your web page, it’s important that you always include some sort of image to go with it.

But not just any image will do. Visitors to your web page will connect better on an emotional level if you include an image that includes at least one person, rather than simple pictures of objects of products.

Numerous studies have shown that Internet users prefer websites that include pictures of people over pictures of things.

The Human Touch

Human beings are social entities and they like to make connections between people and their stories. When you include an image that includes a real person, people will project their thoughts and ideas onto that image.

But when you simply post a picture of a thing, the viewer can’t make that imaginative connection as easily. They can’t empathize with an object in the same way that they can with a real live human being.

The Voyeuristic Effect

People also like to look at other people. But they don’t always get the opportunity to do so as much as they would like in real life.

Think about your own experiences. In the office, or even in your own home, if you were to stare at another person as long as you wanted it probably would make you both feel uncomfortable.

But you can look at an online photo of a person as long as you like.

This is known as the voyeuristic effect of online marketing. Professional marketers know that if they include images of young, attractive people with their postings, it will attract and hold the eye of the viewer longer.

Pictures of People Connect Better with Page Visitors – SEO Fort Lauderdale — Effective Web Pages

Your web postings will have more effect if they include photos of actual people whenever possible.

People love looking at people. Use that to your advantage.

Including a Poll Builds Customer Loyalty

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One of the most effective ways to make your customers feel as if their opinion counts is to include a poll on your web page, blog, or another online site.

Polls also are simple, fast, and valuable ways to gather critical information that can help your business improve. They let you understand how your customers truly feel about important elements of your business, such as products, quality of service, or other elements.

Adding Polls to Your Web Pages

Most web page design programs, including WordPress and others, have simple tools that make it easy to insert a poll onto your blog or website. These widgets are tiny bits of code that are automatically inserted into your page. All you need to do is to create the poll question and a few possible answers.

When customers land on your blog or webpage, they will see a professional-looking poll that they can use to share their opinions about whatever question you ask. The widget will then capture and store their responses, as well as all the other participants who take the poll and deliver you the results in a simple, easy-to-understand format.

Including a Poll Builds Customer Loyalty – Change It Up

Based on the results of the poll you can improve your products, your service, or other elements of your business. Or you can use the data to make other improvements to your business.

There is no limit to the number or type of polls you can include on your web pages. You can change your polls every month, every week, or every day if you want.

Polls are a fast, simple, and effective way to get feedback directly from your customers. The information you collect can be helpful when looking for ways to improve the quality of your business, products, or service.

Rewards and Recognition Keep Customers Coming Back

The people who visit your website have plenty of other options. So how can you be sure that they will keep returning to your web page over all of your competitors?

You can increase the chances that customers will come back to your pages again and again by launching rewards and recognition programs.

Recognizing Your Customers

People like to be recognized. It’s just human nature. So when you come up with ways to recognize return customers who frequent your website, they will be more likely to come back again and again.

Big online retailers like eBay and Amazon are experts at this. They remember their customers’ previous purchases, their preferences, and even items they have looked at before but didn’t buy.

Given today’s advanced online software, even the smallest businesses can create and execute effective customer recognition programs that capture key data about their visitors and then use it to improve their direct online marketing.

Rewards and Recognition Keep Customers Coming Back – Rewarding Loyalty

In addition to being recognized, people also like to feel appreciated.

Creating customer loyalty programs that offer incentives for people to return to your web pages is just good business. You can use special offers, discounts, prizes, and other tools to motivate people to choose your business over your competitors.

You also can reward people for promoting your business to other people, such as giving discounts or rebates for referrals or motivating people to talk about your business on their social media accounts.

Keeping Customers Coming Back

With so many online choices, customers today need incentives to choose your web pages over your competitors. Rewards and recognition programs give customers something of value in exchange for being loyal to your business or promoting it to other people.

Rewards and recognition programs are a good investment in your business’s future.

Blogging Keeps Customers and Clients Engaged with Your Business

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Blogs are short, informative articles that usually are distributed through social media to a targeted audience, such as to a mailing list of customers.

Blogging is a relatively new and highly effective marketing platform that helps build loyalty bonds between businesses and their customers. It both informs and engages people simultaneously by providing value to the business-customer relationship.

Creating Relevant Content

There are essentially two types of blogs. The first is original content that is either created by somebody within the business itself or by somebody hired by the business to provide informative articles for their clients.

The second is blogs that are composed of articles, links, and other content that originally was created elsewhere, such as on another website, in a magazine or newspaper, or a video that was posted online.

Generally, the content of these “secondary blogs” is somehow related to what the company does or the types of products it offers. For example, customers of a local car showroom might receive both original blogs as well as blogs that contain promotional videos from the major car makers.

Business – Why Customers Want Blogs

People are typically highly open to receiving and reading your business’s blog posts because they perceive it as receiving something of high value for nothing. Customers don’t pay for blogs. They are simply something they receive if they opt-in by giving their email address, cell phone number, or other contact information.

While the customer’s investment is minimal, the return from the business is high. Blog postings can often provide helpful and useful information they can use immediately in their everyday lives.

Business – Low-Cost, High Value

And the benefit to businesses also is high. Blogs not only make customers more loyal to the business, but they also can occasionally include promotional offers and information that can lead to short-term future sales and a longer term relationship with the customer.

If your business doesn’t already provide its customers with regular blog postings, it’s something you absolutely should consider.

Customer Recognition Programs Pay Huge Dividends

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Have you ever had the experience of walking into a local store and having the proprietor come out and greet you by name? If so, it’s probably something you haven’t forgotten.

It’s also a huge motivator for you to return to that business again and again. Why? Because people have a natural desire to be recognized. It makes people feel special and is one of the simplest, fastest, and most affordable ways to build loyalty bond between your customers and your business, brand, and products.

Digitally Recognizing Your Customers

Every online business is constantly seeking new and innovative ways to capture a larger and larger market share. One of the best ways for your business to do this is to launch recognition programs for your existing customers.

While you may not be able to physically replicate the experience you had when you were recognized by the owner of a local business, there are many steps you can take to build those same kinds of positive emotions within your online customers.

For example, one simple way to do this is to remember the preferences of your customers who visited your business online. With just a few lines of code, you can capture your website visitor’s preferences and remind them of what they looked at the last time they visited your online store.

Customer Recognition Programs Pay Huge Dividends – we recommend customizations

Another effective way to interact with customers so that they feel recognized by your online business is to make personalized recommendations of products you think they might want.

Streaming video services such as Amazon Prime, Netflix, and Hulu already provide this service this for their subscribers, recommending TV shows and movies they think they might like based on what they watched in the past.

This type of affordable software is widely available for online businesses as well. By making recommendations to your customers about products or services you think they might enjoy, you can reinforce the loyalty bonds that are the key to repeat business.