Create Business Goals that Are S.M.A.R.T.

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You can use your web pages, social media campaigns, and other online marketing strategies to help your business achieve both short term and long term goals. But you will be more likely to achieve these objectives if they are S.M.A.R.T. goals.

S.M.A.R.T. is an acronym that stands for Specific, Measurable, Achievable, Relevant, and Time-Bound. These criteria originally were created by business consultant Peter Drucker in his “Management by Objective” concept.

Specific Goals

The more detailed you can make your goals, the more likely you are to achieve them. Try to stay away from vague objectives that can be interpreted any number of ways.

Specific goals could include things like, “We will achieve an average of 100 new Facebook followers per week for the next three months.”

Measurable Goals

Being able to quantify your progress will help you see where you are in relation to your goals. Make sure there are measurement tools available, such as profit and loss statements, market share, customer service scores, and things of that nature.

Achievable Goals

While setting ambitious goals can help you strive for excellence, raising the bar too high won’t give you the results you want.

A better plan is to set your goals on the far end of the possible.

Relevant Goals 

Goals that are relevant are reasonable, realistic and resourced, and results-based. Everybody on your team can strive to achieve the same goals if they are relevant to your business and its overall objectives.

Time-Bound Goals

Goal setting should have a beginning, a middle, and an end. They should start at a particular time and end at a particular time.

When the clock is ticking, people are more likely to be motivated to achieve your objectives within the time limits you set.

Creating S.M.A.R.T. goals with your online marketing can help your business achieve more.

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