Is Email Dead as a Marketing Technique?
Posted by on December 30, 2015 in Email

Email has a bad reputation in marketing circles. Given that there are so many other ways to reach potential customers -- including text messages, social media, and mobile apps -- email has been marginalized by many companies. Big mistake. If you need proof that email is still a highly effective w...

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Increase the Effectiveness of Your Email Campaigns
Posted by on September 29, 2015 in Email

Despite the growing popularity of text messaging, video conferencing, and other more sophisticated technologies, email continues to be an important marketing platform for practically every type of business. Autoresponders are programs that automatically manage your email campaigns for you. Busine...

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Reaching More People with Your Email Marketing
Posted by on June 4, 2015 in Email

The purpose of any business email is to convince readers to take some sort of action, whether it is to sign up for a special offer, buy a product or respond with specific information. The most important part of your emails is the Call to Action (CTA), or what it is you want people to do after rea...

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Tactical Strategies to Get Your Emails Opened and Read
Posted by on May 14, 2015 in Email, Marketing

Emails tend to be brief and to the point, so every bit of information counts. And because people in business typically receive dozens, if not hundreds, or emails every day, using the most effective methods to make your emails stand out can mean the difference between their being opened and delete...

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