Keywords are what search engines use to rank websites. They are specific words and phrases that best describe what a particular website is all about.
For example, if your website promotes your dry cleaning business, you want to include keywords such as “dry cleaning”, “clothes cleaning”, “one-hour dry cleaning”, and others.
Search engines such as Yahoo!, Bing, and most importantly Google will scan your website, using sophisticated algorithms to determine what keywords within the content of your site best describe what it is all about, and then rank your web page.
Then, when users of that particular search engine use it to look for business websites using those specific keywords, your page will show up on the Search Engine Results Page (SERP) for those specific keywords.
Getting Ranked Higher
But think about how this works for a moment: Not many people are probably going to use their smartphone, tablet, or laptop to find a dry cleaner by typing in the keywords “dry cleaner”. That would probably give them results from all over the world!
Instead, they are much more likely to type in geo-specific keywords such as “Miami Dry Cleaner” or “Fort Lauderdale dry cleaner.” Or they would type in search words like “dry cleaners near me”.
Make Your Content Geo-Specific
That’s why you want to be as geographically specific as possible in your website content. Rather than making your keywords “dry cleaner”, you want to include the state, city, or even neighborhood in which your business is located.
Including geo-specific keywords will help your web page show up on the SERP of prospective customers in your specific area.
And that makes perfect sense. After all, you don’t need to market to customers in another city or state. You want customers who are nearby right now.