It’s important that customers believe your business is fresh, cutting edge, and always evolving into something more appealing. The easiest way to achieve this is often simply to update your company’s logo.
Some long-established businesses have used the same logo for years — or even decades. The logos for companies like IBM, Ford, and McDonald’s are instantly identifiable and familiar. So it’s highly unlikely these will ever be changed.
Long-Term vs Short-Term
But smaller web-based companies have more freedom when it comes to updating their logo. A new, streamlined design for your business’s logo can communicate visually to your customers that you are making positive changes and improving for the future.
Keep in mind that your logo is not your company name. Changing the name of your business can confuse customers, disconnecting your brand from existing customers, and driving away new customers actively searching for you under your old name.
Your logo, however, is simply the visual, stylized representation of your business. By updating or redesigning it, you can reconnect with existing customers and compel new ones to check out your website, products, or services.
Expressing Your Values
Small business owners aren’t married to the logo they adopted when they first launched their operations. In many cases, a company’s first logo is more like a first draft of what they wanted to be. As time goes on and companies evolve, their logos should as well.
A redesigned log is a great way to express to old and new customers alike that you are making positive changes to your image, your business, and your products or services. It instantly expresses fresh ideas and innovative thinking even if you do nothing else to your business.
An updated and stylized logo redesign is a fast, affordable, and effective way to positively change your business’s public image.