Most of us learn best by trial and error. When we make a mistake, we pay the consequences whether it be a sore thumb hit by a hammer or a personal relationship destroyed by inattention.
Then we move on smarter, more experienced, and more knowledgeable about how to do better next time. In most cases, we don’t make the same mistake again.
Branding Comes First
This same learning method can be applied to running a business. Only instead of physical or emotional pain, mistakes can cause lost customers, damage to brand reputation, or money left on the table.
Unfortunately, branding mistakes are very common among new businesses. That’s because many business owners launch their enterprises without giving much thought to how they want their business to be perceived by their clients or customers. Branding often takes a back seat to things like product offerings, marketing, or even simply hiring employees and renting a storefront.
Big mistake. If you get your brand “right”, it can ensure both the short-term and long-term success of your business. But if you goof it up on the get-go, the rest of your business can be an uphill battle.
Common Branding Errors
At the very least, branding mistakes can prevent your business from reaching its fullest potential. And that’s a costly error when you think about how many people who are open to buying your products or services but either don’t understand or don’t like your brand.
So what is your brand? That’s a key question and one you as a business owner need to be able to talk about at length with anybody who asks. If you don’t know your brand, nobody else will either.
Defining your brand is critical to the success of your business. It is incorporated into everything from the types of products you offer to the color scheme of your marketing to the language your employees use when they answer the phone.
Define your brand clearly and you will guarantee the opportunity to succeed. But drop the ball on your branding and your are destined to learn a very difficult life lesson.