Engagement Is More Important than SEO

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Fort Lauderdale Web Design Results DrivenThe internet as we know it actually hasn’t been around all that long. It’s easy to forget that just 10 or 15 years ago going online required longer download/upload times, frequent system crashes, and sites that featured mostly text instead of streaming. Not to mention that mobile web browsing was practically non-existent.

Today, things are a lot different. So the way businesses attract new online customers needs to be different, too. Today, engagement with site visitors is way more important than stuffing your website and pages with SEO to attract more people.

Content over Keywords

Remember early webpages that featured keywords stuffed into nook and cranny so they would be more attractive to search engine algorithms? Back in the early 2000s, the only way to get people to land on your site was to have the best keywords in all the right places.

Today, the algorithms that power Google, Bing, YouTube, Baidu, and other powerful global search engines have adapted to the times. Their creators realize that internet users don’t want to land on pages that are all but unreadable because they are “SEO stuffed”. Instead, algorithm coders understand that people want high-quality content that they can genuinely engage with in meaningful ways. So they have adapted their search engines to reflect these preferences.

Future of SEO

SEO is still important. It’s just not as important as engagement with content people actually want. Successful web page designers today value quality over quantity. They consider how people will interact with their websites once they land there rather than simply trying to attract as many people as possible with SEO stuffing and other outdated techniques.

There’s still a place for SEO, keywords, and other traffic tools. But all these things need to take a backseat to content and engagement in today’s online superhighway.

Engage Prospective Customers with Useful Information

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Portrait Of A Cheerful Couple Shopping Online. Technology, E-Commerce, Banking ConceptRegardless of what type of business you are in, there inevitably is going to be a lot of competition. It doesn’t matter if you own a multinational conglomerate or a local small business, there will always be only a limited pool of potential customers. And in order to succeed, you need to attract more than your competitors.

In the Information Age, the most effective way to capture your intended audience is by providing people with helpful information they can use in their everyday lives. When you “give away” things like tips, actionable advice, and recommendations to prospective customers, they are more likely to choose your business over your competitors and then keep coming back again and again.

Blog Posts

One of the most effective ways to engage new customers is by creating original, informational blog posts. A blog post can include useful information about your industry, your products, or even your business itself. And once you build a library of helpful, interesting blog posts, you can distribute them over and over again to new customers on multiple platforms, including social media, direct text messaging, and even on your company website.

Timeless, evergreen blog posts can engage and help build loyalty with new customers for years to come, creating trust bonds that encourage people to return to your business again and again.

Lytron Design

Lytron Design creates and distributes informative, original blog posts that are directly relevant to industry and business. We’ve helped dozens of small businesses define their brand, expand their client list, and engage new customers using the highly effective tools of the Information Age. And we can do the same for your small business.

In today’s digital landscape, if you want to set yourself apart from the competition you need to give people something they can use. Blog posts help attract new, long-term customers to your small business by offering helpful information they can apply to their everyday lives.

One Business, Two Websites

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Google Maps 2 1Most businesses today have an attractive, simple-to-navigate website where online customers can browse, book, and buy. But successful businesses actually have two versions of their company website: One for internet users and one for people using portable devices.

Mobile-ready websites represent the next stage for companies seeking to expand their online presence. They tend to be simpler, cleaner, and less wordy than their web-based counterparts. That’s because they are designed to be viewed by people using smartphones, tablets, and other devices with much smaller screens.

Capturing Customers

Traditional websites designed to be viewed on a laptop or home computer have the luxury of space and clarity. They can feature more content, bigger images, and sharper detail.

But thanks to advancements in smartphone technology, significantly faster WiFi speed, and the availability of broadband practically everywhere, an increasing number of consumers are abandoning their computers and doing most of their web surfing on their smartphones. So businesses need to react by creating mobile-friendly websites that are designed to be viewed on these types of devices.

Streamlined for Surfing

Try viewing a website designed for a computer screen on your smartphone and you will instantly see the problem: Text that is too small to read, buttons that are too small to push, and significantly lower loading speed.

Mobile-ready websites have specific features that make them easier to use for people using smartphones and other portable devices, including larger navigation buttons, reformatted content, and images optimized for viewing on iPhones, Androids, and other mobile devices.

Smart companies have smarter, mobile-friendly websites. Successful businesses recognize the trend towards smartphones and take the appropriate steps to ensure they capture the largest possible pool of prospective customers.

If your website has not yet been optimized for mobile viewing, you are absolutely missing out on the growing trend towards mobile surfing.

Your Logo Is a Visual Symbol of Your Business

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Golden Ration Brand Identity LogoMost people are familiar with some of the most popular logos in the world. These include logos like McDonald’s golden arches, Starbucks’ happy green mermaid, and The Walt Disney Company’s ubiquitous mouse ears.

But what makes these logos so effective, so familiar, and so enduring? The answer may surprise you.

The Power of the Logo

In essence, a logo is a visual representation of everything a company strives to be. It instantly and often wordlessly stamps an indelible message into the mind of the viewer. A powerful, effective logo tells people, “This company is good. This company can be trusted. And this company is worthy of your loyalty.”

Logos help consumers differentiate one product from another. But they also do a whole lot more.

A strong, effective logo creates an identity for a business, one that consumers can embrace, value, and even make part of themselves. Popular brands like Pepsi, Mercedes-Benz, and Addidas are often seen on t-shirts, hats, and other items fans of those companies can show off and make part of their own identities.

Your Company’s Logo

If your company doesn’t currently have a logo, you may be missing out on an enormous opportunity to expand your customer base, build lifelong customer loyalty, and create global brand exposure for your business.

If you have a logo already but it hasn’t captured the attention you expected, it may be because it is ineffective or fails to engage with the people you want to attract to your business. A new logo can help create a positive new identity for your business, your products or services, and for everything you value.

Logos alone won’t create success. But they are a critical part of overall branding. Lytron Design specializes in helping small businesses just like yours create effective, magnetic logos and other branding strategies that create measurable results.

Why Reinvent the Wheel?

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Archetypes Site 1A lot of unsuccessful small business owners make their marketing efforts entirely too difficult. They tend to overthink their customer targeting strategies by believing they need to build their entire marketing campaign from the ground up.

This is both time-consuming and costly. A better plan is to use pre-determined templates — known as archetypes — that cast your business in the role your customers already know and can easily understand. You can then adapt proven marketing methods based on your specific template to attract, engage, and convert casual seekers into long-term, loyal customers.

Customer Similarities

Most people actively seeking the types of products and/or services your business offers have a lot in common. The first thing is obvious: They want to buy what you are selling. But other commonalities are more subtle.

Consumers tend to have certain expectations when it comes to company brands. People who are shopping for sports cars, for example, look for brands that are daring, flashy, and risk-taking. You wouldn’t use the same marketing strategy to sell Ferraris as you would to sell Chevy Suburbans, would you?

Ferrari and other brands seeking to attract a specific type of customer rely on brand archetypes, in this instance the Outlaw. Other brands use other archetypes, including the Sage, the Explorer, the Caregiver, the Lover, the Hero, and others.

Save Time, Money, and Effort

Brand archetypes offer a jumping-off point for planning effective, profitable marketing campaigns. They can save your business time, effort, and most importantly money while developing branding marketing strategies that produce results.

The best thing about archetypes is that they are proven to work. Plus, they give you a direction in which you can take your branding any way you want, defining your unique brand the way that best matches your business’s specific qualities.

Lytron Design can help you identify your business’s brand archetype. Then we can help you develop, plan, and implement effective and profitable branding and market strategies that will connect you with customers actively seeking your products and/or services.

As a small business owner, you don’t have to reinvent the wheel. Instead, Lytron can help you use established, proven branding techniques that will yield immediate results.

Our Simple Questionnaire Reveals the Essence of Your Business

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Group Of Young Adults At Small BusinessWhen you spend every hour of every day working with your business, it’s can sometimes be hard to keep track of the driving message you want to project to the outside world.

Lytron Design can help keep your communications clear, effective, and consistent. Our team of brand messaging experts can develop an effective, profitable brand strategy that will instantly connect with customers and clients who are enthusiastic about doing business with you. And it all begins with a simple questionnaire that helps reveal the essence of your business.

Brand Strategy 

To make genuine connections with people, it’s critical that you understand your business’s core values. And that’s what our simple and quick questionnaire is designed to reveal. Before you can optimize your brand strategy, we need to discover the archetype that best reflects your business’s philosophy, nature, and goal purpose.

Together we can then apply that archetype into the driving strategies that get the best results, including an overall brand strategy, your unique brand message and voice, and your individual brand design. These then can be baked into your marketing plan to optimize results.

Where the Rubber Meets the Road

Businesses that truly understand their brand get the results they want. Once we help you discover your brand’s nature, we can then apply the archetype that best fits your business to things like digital marketing, Google Ads, social media campaigns, SEO, and much, much more.

It’s a strategy that works. We’ve proven it time and time again with successful businesses throughout South Florida and beyond, including restaurants, construction companies, import/export firms, private schools, transportation agencies, law firms, accounting offices, and more. And now we want to partner with your business.

And it all begins with a simple questionnaire. Contact us today so you can fill it out and get started building your business’s successful future.

Brand Strategy for Restaurants in Florida

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Brand Strategy

The restaurant industry in Florida currently is facing the biggest challenge in its history. Restrictions and closures caused by the COVID-19 global pandemic have created an existential crisis for restaurants in every city and town in the state. Many already have closed while others are teetering on the brink of insolvency.

Those that survive will have to navigate a minefield of local, state, and national regulations. They also will need to find new and innovative ways to reassure customers that their dining rooms are safe, their employees are healthy, and the quality of the food and experience has been uncompromised. And this unique dilemma applies to both chains and independent restaurants alike.

Brand Strategy

Branding could hold the key to survival. Developing, implementing, and promoting a successful brand strategy can address these immediate concerns while setting the stage for future growth and continued success.

In addition to making it through the next several months, those restaurants that hope to survive need to reassure customers on every level — from their personal safety to the uniqueness of their offering to the unsurpassed quality of the dining experience. And one of the most effective ways to do that is to partner with an experienced, proven brand strategy company like Lytron Design.

Brand Message and Voice

Lytron Design can work with your restaurant team to develop the kind of unique and effective brand message and voice that brings customers back time and time again. Our experienced, professional brand strategists can help your brand build trust and loyalty among current customers while appealing to an ever-expanding pool of new diners.

Incorporating your restaurant’s distinct offerings and highlighting your specific values, we can show you how to make the most out of what you do best while inviting people into your restaurant so they can have a memorably delightful experience in a safe and reassuring environment.

Brand Design

The brand strategy team at Lytron Design will then implement your branding into every element of your operation — from your marketing to your signage, social media to scripting, SEO to menu design, and more.

These are the toughest of all times for restaurants. Help ensure your business not only survives, but thrives today, tomorrow, and beyond with effective, professional, and results-driven brand strategy from the experts at Lytron Design.

Great Logos Build Genuine Connections

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Sell Your Brand as Well as Your Products and Services

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026There’s an old adage that says, “Give a man a fish and he will eat for a day. But teach a man to fish and he will eat for a lifetime.”

Something similar can be said about your business. When you promote your company’s products and services, you can gain a customer for a day. But if you sell them on your brand, you can gain a customer for a lifetime.

Brand Immersion 

That’s the theory behind marketing based on brand immersion, an innovative new approach to creating successful, long-term relationships with clients and customers.

Rather than simply advertising a product or service your company can provide — and telling customers why it is superior to your competitors and can improve their lives, the primary objective of most advertising up until now — brand immersion promotes your company’s brand, including its values, its people, and all the esoteric elements that go into making up a powerful, compelling story that customers can believe in.

Giving People What They Want

When people go online to search for products or services, they are looking for something that they need right now. But brand immersion convinces them to buy into your company’s brand, its culture, and its meaning so that they get something even more valuable and useful.

You probably already buy into brand immersion without even realizing it. Most people are loyal to a certain type of car. Or go to the same store to buy their clothes, their groceries, or other life essentials. This lifelong loyalty usually isn’t something that happened by accident. It’s the result of a sophisticated, well-crafted strategy to promote more than just individual products or services but instead an entire culture, an entire brand.

Lytron Design can help craft a successful branding plan that can attract lifelong customers to your business. Contact us today to find out how to get started.

For Small Businesses, Image Is Everything

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Ecommerce MangoEverybody is familiar with big companies like Disney, Ford, and IBM thanks to their highly effective and sophisticated branding strategies implemented over several decades. So is branding just for big businesses?

The answer is an unequivocal “No”. Effective branding is just as important for small businesses as it is for major multinational companies. Your business needs effective, sophisticated branding strategies just as much as the biggest players. In fact, branding is even more important for your small business so you can permanently become part of your industry’s landscape.

What Is Branding?

So what is branding? Essentially, it’s what the outside world thinks about when it thinks about your business. For example, what’s the first thing that comes to mind when you think about The Walt Disney Company? The logo? The theme parks? The successful movies? Probably not. For most people, Disney creates a warm feeling of trust, tradition, and family.

That’s not by accident. Disney and other big companies have been building their brands for generations. And while your business may not be as established and as old as the biggest companies, you can still build your brand and influence established and prospective customers alike through things like:

  • Professionally crafted logos
  • Entertaining and effective ad campaigns
  • Carefully crafted public image
  • Quality products and services
  • And much, much more

In the end, your brand is whatever the outside world defines it. But you can influence that branding image with every decision you make for your business.

Benefits of Branding

Effective branding makes people think about your business differently. Even if you are a small business, your brand can project a bigger image. It can craft credibility in your business’s products, services, and values. It can make your business memorable so people choose you over your competitors. And most importantly, it can attract and retain lifelong customers.

Lytron Design specializes in crafting effective, sophisticated branding for small businesses. To learn more about how we can help your business become an essential player in your industry, contact us today at LytronDesign.com.