South Florida Web Design, Brand Management, SEO and Digital Marketing Agency

The right images not only bring life to your web pages, they also can make them convert better. People don’t want to simply browse a website. They also want to experience it. When you use the best images, you can boost your site’s conversions and connect better with your target audience.

But there are still plenty of  websites that seem oblivious to the importance of images when it comes to getting the most out of their existing traffic. Here, then, are some top techniques for boosting your conversion rate by being smart about the types of images you use on your web pages:

People Are Ruled by Their Emotions — Most people make a buy decision because they are having an emotional experience. If you can find a way to make your page visitors fee just right, they will take action. Use positive images to bring out positive emotions. These can include such things as a pretty girl smiling or an image that makes people feel warm and fuzzy inside.

The people who land on your pages aren’t dumb. They know what you’re trying to convey with your images. But if you can make them feel happy, proud, wanted or draw out some other positive emotion with your images, they will connect with your web pages and are more likely to follow your call to action.

People Like Cute Mascots — Have you ever wondered why so many companies continue to use cute and cuddly mascots for decades after they were first introduced? It’s because they work. People connect with mascots, so if you include a site mascot on your page, it can be an excellent opportunity to reinforce your branding. Mascots help sites create a powerful image in their audience’s mind. They also are highly memorable.

Mascots can help solidify your marketing motif. They also make it much easier to create the desired emotional effect you want on your web pages. Characters and site mascots act as a type of emotional shorthand that visitors can immediately grasp and hold on to.

The Human Touch – Boost your website’s conversion rate by including human faces on your pages. Images of real people cause your visitors to focus more on your page, drawing them towards a common point of interest.

Validate Your Products — TV commercials are an effective way to get people to buy products because they usually show models, actors or real life people using the product itself. When people are praising products, loving them, going crazy over the, it validates the product in the mind of the viewer.

People want to feel safe before buying anything. They have a built-in need to be convinced that they are making the right decision when they buy. And they fear being wrong. When they see other people being pleased with a particular product, it reinforces the idea that this is something they want and need.

Keep the Focus on Them, Not You — Your customers are interested in themselves. They don’t necessarily care about your product or company. It’s the “me” factor that ultimately can lead to conversions. Show your visitors they are smart to choose your products. Make them feel comfortable with high-quality images. Provide the experience that they arrived on your page to feel. This will open up doors to get more people to convert when they arrive on your pages.

It’s a new year, so it’s time to review some of the top web design features that can make your web pages more unique, more attractive and and fresher in 2015.

While it’s not necessary to use each of these cutting edge design elements on every page, by mixing and matching them in different combinations, you can create memorable pages that truly jump out at page visitors:

1. Unique Fonts

Most websites use whatever default font setting is on their dashboard. But you can really make your pages look interesting by choosing modern-looking fonts that are cool and stylish. Just make sure they aren’t so extreme that they make it difficult to read your content.

While choosing a great looking font can improve your web design, once you find a cool font you like, it’s a good idea to stick with it throughout your content. Mixing together too many different fonts on the same page can be jarring and may cause page visitors to click off of your pages more quickly.

2. 3-D Is Out

Using too many three-dimensional effects can make a web page look phony and dated. Instead, go for a flat design look for your web design. Flat design uses simple illustrations that usually have bright, primary colors.

Flat design is appealing because it offers a minimalist look that draws attention to your content, rather than to the cleverness of your web design. It also can make your pages look clean and slick.

Modern looking pages have more white space, compared to older web pages which tended to cram as much as possible into every possible corner of the web page. Today’s web users appreciate simplicity.

Top Web Design Elements for 2015 – 3. Hover Effects Are Back In

For a while there, every web designer avoided hover effects like the plague. But now they are back in vogue among the cool kids.

Hover effects change the color of what you are looking at when you place your cursor over a part of a website. This draws your page visitor’s attention to what you want them to see. Plus, it’s a cool effect that can enhance the user’s experience. Unlike pop-up boxes, hover effects aren’t intrusive. But they can help the visitor keep track of where they are looking on a page.

Top Web Design Elements for 2015 – 4.  BIG Product Images  

While product images have always been a big part of promotional pages, modern web pages tend to have big product images. How big? Close to novelty sized.

Big product images serve a dual purpose: They fill up a lot of space with an attractive image of whatever you are trying to promote. Plus, they allow page visitors to get a detailed look that they couldn’t get from a tiny thumbnail image or a smaller image.

In addition to the primary image, you also can include big images that highlight details you want your page visitors to see more closely.

Including the most up-to-date web design elements on your web pages can make them look modern and appealing to your page visitors so they will keep coming back again and again.

The holidays are finally past and much of the country is settling in for another long, cold winter.

That makes it a great time to bring warm, sunny images to your web pages to make them seem brighter and more cheery for visitors who land on them. Here then are 10 web design tips for warming up your web pages:

1. Don’t Go Overboard — While you want to use warm, fuzzy colors such as orange and yellows during the winter months, don’t go too far. Background colors should be soothing, not glaring.

2. Spread Your Text Around — Don’t bunch your text up in the center of the page, in the margins or in another concentrated area. Spread it around the page to make your web design seem more relaxed and less cluttered.

3. Keep It Short — Visitors aren’t going to read dense blocks of text. Instead, use short, punchy sentences or bullet points to get your message across in as few words as possible.

4. No Motion — Avoid the temptation to add motion of moving GIFs on your web pages. These will only distract your visitors and prevent them from absorbing the warm overall mood you are trying to create.

5. Not Sure? Drop it! — If you aren’t sure why you are including something on your web page — an image, text or something else — it probably doesn’t belong there. Drop it like it’s hot!

6. Don’t Forget the Contact Information — A big mistake many web designers make is to forget to include contact information. If visitors have no way to reach you, it’s a web page FAIL!

7. Avoid Graphics That Aren’t Universal — Visitors to your page will use different equipment to view it. So make sure your graphics are accessible to everyone regardless of their browser.

8. Visit Your Own Websites — Check out your site from different browsers to see how it looks. Colors may look different, images may not be viewable, or other mistakes can be caught.

9. Avoid Blue Text — Don’t use blue as a text color because most visitors  will assume it’s a link.

10. Sparse is Best — Winter lends itself to sparse, wide open spaces. Reflect the season by leaving more open space on your web pages during winter months.

The holidays are a special time. Stores and homes are decorated with brightly colored lights. Holiday decorations are hung and displayed both indoors and out. And holiday music fills the air.

Why should web design be left out of the holiday celebrations?

Whether you are working with your own web pages or somebody else’s, the holidays offer a special opportunity to spruce up your pages with special holiday themes and decor that can make them appear more lively and better engage page visitors by adding a little holiday spirit.

Here, then, are some helpful tips on sprucing up your web design with a little holiday cheer:

• Add Holiday Images, Descriptions to Your Content — Look for special holiday themes you can use just during the holidays. Include photos, illustrations and images that include beloved holiday designs, such as Christmas trees, angels, ornaments, Santa Claus, elves and other fun and engaging things.

• Feature Special Holiday Products and Categories — Promote products and product categories that are related to the holidays. For many online retailers, for example, the holidays are the busiest time of they year. Consider offering special pricing, free shipping or other promotions for the holidays.

• Participate in New Holiday Retail Traditions — Black Friday, Cyber Monday, Giving Tuesday and other new retail traditions offer you a special opportunity to add value to the retail experience. Feature specialized web design for each of these events to attract new customers and reward loyal ones.

• Leverage Social Media — You can promote your special holiday web pages that feature your holiday web design on your social media accounts. Encourage your social media contacts, customers and others to “Like” your pages and help promote your business so that it can go viral and make yours a truly special holiday this year!

• Create Special Holiday Landing Pages — Use your web design to direct page visitors to special holiday landing pages. Here you can offer special holiday greetings, make special offers, and other holiday-related promotions.

While the rest of the world is celebrating the holidays, there’s no reason why your web design shouldn’t do the same. Use these helpful tips to make your holidays special and rewarding.

When it comes to the effective web design, getting your message across in words is only half the battle. Your pages also need to offer images and a “look” that people find interesting enough to stick around to read your content.

Unless you have a degree in graphic design or years of experience with web design and programming code, you probably are going to have to depend on somebody else for this skill.

While there are plenty of places to go online where you can use pre-made templates for your web pages, you have to remember that many — if not most — of your competitors in the marketplace are using those same open source sites to design their pages.

Unique Solutions to Specific Problems

If you want to be unique, you should think about bringing in an expert to create your buttons, banners, eCovers and other design elements that are going to set your pages apart.

That’s where “Lytron Lead Generation” Boca Raton comes into play. While there are plenty of highly skilled people who can provide you with what you need on a piece-by-piece basis, we provide you with the kind of affordable web design business owners want most, while still giving you complete control over the overall look of your pages.

The Power of  Video

We also can create interesting and informative videos for your site. This is a good idea because an increasing number of people searching for products and services online now prefer watching videos over reading written content. Even Google has gotten into the act, giving higher page rankings to video-based pages.

Plus, right now the demand for video content is higher than the supply, so when you allow “Lytron Lead Generation” Boca Raton to create great videos for you now, you can capture a larger share of whatever niche market you are working in.

Simply the Best!

The bottom lines is this: If you want the finest web design available anywhere, then you need “Lytron Lead Generation” Boca Raton.

We’re simply the best!