Lytron, Author at Lytron Fort Lauderdale Web Design & SEO Agency

With Today’s Web Design, Content Is King

In order for your web pages to be popular, they have to strike a delicate balance between search engine optimization (SEO) and giving visitors what they want. In effect, web designers have been serving two masters: The giant search engine algorithms like Google, Bing!, Yahoo, and others, and the people who actually visit their web pages.

Now, all that is changing. Google and others are realizing that the pages that score the best in their algorithmic equations aren’t always the pages people really want to see. So now they are changing their criteria to favor high-value web pages that provide users with genuinely usable content that looks and feels good.

Web Design – Content Is King – Give the People What They Want

Like any emerging industry, the internet is getting smarter as it gets older.

Consider the auto industry. Birthed in the first decades of the 20th Century, car makers built vehicles that were utilitarian but had few frills. As production became bigger and cheaper, however, auto companies started building cars people wanted, rather than simply stripped down cars they could use.

Web Design – If You Build It, They Will Come

The internet is following the same path. Search engine optimization used to be highly formulaic: If you included these keywords, put them in these places, and added a few other SEO tricks, you could be assured of getting a high page ranking on Google.

Now that formula doesn’t work. A better plan is to create web pages that include useful content people actually want. Not only will you attract more visitors, but you will make the search engine algorithm gods happy as well and be rewarded with top rankings.

The web hasn’t stopped evolving. In fact, we are still in its infancy. But adapting to the changing times will help get your web pages ranked higher.

Keywords May Not Be as Important as They Once Were

Pretty much since the internet was invented, keywords have been the holy grail of most web page creators. That’s because search engines use keywords to scan through web pages, identify what they are about, and rank them according to how valuable they will be to their users.

Today, however, keywords may not be as significant as they once were. Search engines like Google, Bing, Yahoo and others are more sophisticated than ever. And web users themselves are more advanced as well.,

What Really Matters

Make no mistake: It’s still worthwhile to include great keywords within your web content. But search engines are now looking for something more.

Specifically, Google and the others want to ensure that your web pages contain high-quality content that their users will find useful. Today’s search engines are getting much better at determining what users actually want.

So web users are now typing in longer and more detailed searches into their search engine queries. And the search engine algorithms are taking this detailed data to provide better results more quickly.

Keywords May Not Be as Important as They Once Were – The Appropriate Response

Tha means companies need to place value on optimizing their content based on intent, rather than simply finding great keywords. There are three ways to do this:

Investigate — How are customers finding your website? Why are they choosing your web page over all the others?

Optimize — Based on your research, give people what they want. This will, in turn, attract even more online visitors to your web pages.
Adjust — Continually monitor what is working and what isn’t on your web pages. Ditch anything that doesn’t provide you the results you want and double down on the things they do.

While keywords are still important, everything about the internet is more sophisticated than it used to be. Businesses that roll with these changes are more likely to succeed.

Top Quality Web Design Helps Attract New Customers

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Business websites are used for many purposes. Many serve as online versions of real-world stores, allowing visitors to shop for products or services directly from their devices.

But another type of website is designed to attract new customers. These web pages are known as lead generators.

Lead Generators

Lead generating websites will typically offer visitors something that they can use in their everyday life in exchange for customer information the business can use to sell products and services later, such as a phone number or email address.

Whatever the website offers must have perceived value to the prospective customer. But it doesn’t necessarily have to be a high-value item. In fact, it usually is something that has little or no cost to the business.

Top Quality Web Design Helps Attract New Customers – Free Giveaways

The free giveaway offered to customers in exchange for their information is often an information product. These include things like eBooks, audio recordings, digital files, and other items that can be sent and reproduced electronically at no additional cost to the business that owns the website.

For example, assume you own an electronics store in Fort Lauderdale and you want to build your pool of online customers. In this instance, you could create a short eBook about how to improve the speed of your laptop. Or you could create a video discussing how to optimize the sound system in any room.

Top Quality Web Design Helps Attract New Customers – No Additional Cost

Then you could offer one (or both) of these free giveaways to people on your lead generating website in exchange for their phone number or email address, or if they simply “Friend” your business on Facebook.

When people land on your lead generating website, see your offer, and opt-in to your giveaway, it costs your business nothing to send it to them electronically. But you receive a high-quality lead that you can use to promote your products and services in the future.

Search Engines Are Measuring and Weighing Your Website

When you post a business website on the internet, your aim is for customers to find it easily and quickly. But in order for people to find your website, it has to be appealing to search engines.

Google, Bing, Yahoo and other search engines are what connect customers with your website. So if your website doesn’t provide search engines with what they want, it won’t be ranked high on search engine results pages. And if that happens, people are going to have a hard time finding your business website.

Search Engines Are Measuring and Weighing Your Website – SEO Florida – Search Engines

Like your business, the goal of search engines is to give their customers what they want. So when they scan through the internet looking for new websites, what they are really looking for are those websites that provide the most relevance for their users.

When the come across your business website, search engines use an algorithm to scan through it to measure and weigh its relevance to their users and then assign a rating, or ranking, based on what they find.

Essentially, search engine algorithms are looking for content that their users can genuinely use. But they also are looking at your website’s performance, such as how fast it works and if it is easy to use.

Search Engines Are Measuring and Weighing Your Website – Authority and User Experience

Search engines also want to make sure your website is authoritative. In other words, would people likely to go to your website to seek answers for the questions they have related to your content? If so, or if your website is linked to authoritative sites that do provide answers, it will be ranked higher.

Finally, search engines consider the overall user experience when people land on your website. If your site attractive? Is it easy to navigate around your web pages? Does it look trustworthy? If the answer is “yes” to all these questions, your business website is more likely to rank high on the search engine results pages for people looking for businesses like yours.

5 Web Design Obstacles That Could Frustrate You

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Thanks to the many all-inclusive web design apps out there, anybody can create and design their own highly effective website that is guaranteed to go viral, right?

Not so fast. Even though places like WordPress, Weebly, and Squarespace certainly make it easier to design websites, they don’t do everything … at least not everything you need.

Web sites need to do more than just exist. They also need to look great, be easy to navigate, and easy for people to share.

Language Barrier

One of the first obstacles most amateur web designers face has to do with language. Not English vs. Spanish or another language, but HTML and CSS, the two most popular programming languages in use today.

Effective web design requires knowing how to read, edit, and troubleshoot basic HTML. And to do more with your website, you need to know more.

Photo Editing

Introductory web design sites tout their “drag and drop” photo editing capabilities. But including highly effective photos that both appeal to visitors and drive traffic takes more than just dropping and dragging.

At the very least, you need to know how to crop, size, clean up, and adjust image quality. None of these things are brain surgery, but they are skills web designers use all day, every day.

5 Web Design Obstacles That Could Frustrate You – Making a Print

Wait, this one sounds easy. You just hit the “print” button, right?

Not really. Web design requires you to create and convert design elements so that they are print-ready for flyers to business cards, brochures to press releases.

Key skills including understanding printing resolutions for different media types and colors, working with typefaces and bleeds, and more.

5 Web Design Obstacles That Could Frustrate You – Trusting the Professionals

Learning these and other web design skills is a lot more complicated than the “EZ” websites would have you believe. If web design were really that easy, everybody would do it!

Fortunately, the web design professionals at “Lytron Lead Generation” already have the skills, experience, and knowledge to handle all of your web design needs.

Why Does SEO Matter So Much, Anyway?!

Small businesses with an online presence have to think about SEO all the time. Why?

It’s because Search Engine Optimization, techniques that boost your business website’s online profile, are how most consumers find your business today. Without constant vigilance on SEO, those customers are going to go to competitors.

Rising to the Top

SEO techniques include things like insert keywords into your web content, posting photos and videos that attract more click-throughs and generally doing everything you can to make your web pages more appealing.

Appealing to who? Customers, but also search engines like Google, Bing!, Yahoo, and others. These are the primary tools that people use today to find the products, services, and businesses they want.

The Evolution of SEO

Forty years ago, people used the phone book to look for things like plumbers, car mechanics, florists, and more. But beginning about 20 years ago, people started using computers in their home.

Soon, these were replaced with laptops. Then came smartphones. Then tablets.

Today, most people use all of these devices to not only search for but also to buy things they want and need. That makes SEO an essential factor for any business that wants to attract customers online. In other words, any business!

Getting the Help You Need

By this point, most business owners understand the importance of their online profile and web reputation. It’s hard to think of a business that doesn’t benefit from trying to attract customers via their portable devices. It’s simply how business is done today.

But not every business owner understands the importance of getting help with their SEO. Managing your online reputation is too complicated to try and do on your own. Instead, you need the help of professional SEO experts, such as “Lytron Lead Generation“.

We can help you boost your business’s SEO and attract more customers both online and in the real world. Web-based SEO marketing is simply a fact of life in today’s business environment. Get on board with “Lytron Lead Generation”.

Photos Add the Personal Touch to Your Website

Generally speaking, anything you publish on your website, blog, or elsewhere online should include at least one photo or image.

Photos not only give visitors a visual cue tied to your content, but they also can help improve your page rankings. Search engines like Google, Yahoo, Bing! and others assign more value to pages that have good, high-quality photos or images that are related to the page’s content.

What Type of Photos to Include

The best photos are ones that add to the story you are trying to tell with your content. If you are posting on your business website, these could include images of your business, your employees, your products.

If you are posting a blog, the photo probably should be related to what you are writing about. For example, if you are writing about how much you love your family dog, including a personal photo of you with your dog is not only heart-warming, but adds more value to your blog’s content.

Photos Add the Personal Touch to Your Website, Where to Find Photos

The more personal the photo, but more impact it tends to have. Whenever possible, include photos or images you take yourself. Not only do they connect better with your intended audience, but you also own the rights to publish them.

Posting photos that somebody else took without asking permission is not legal. If the author of the photo finds 0ut about it, you could face some problems.

Photos Add the Personal Touch to Your Website, Paying for Photos

There are many websites that sell stock photos you can use for a fee — usually either a monthly subscription of a per-photo charge. If you publish a lot of content, this can be a good option if you don’t want to spend a lot of time taking your own photos.

A picture says a thousand words. Including photos with your web postings can improve their value to your readers.

Life’s a Beach. Enjoy It!

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Life’s a Beach. Enjoy It! One of the best things about living and working in Florida is that you are never more than an hour or two’s drive from the beach. Pretty much any direction you go — except due north — if you just keep going, sooner or later you are going to run into an ocean.

Florida also has some of the best weather of anywhere in the world. So not only are you constantly near a beach, but it’s also going to be warm enough to enjoy it.

Break Out of Your Normal Routine

Despite this, there are still plenty of people living in Florida who rarely put their feet in the ocean’s warm waters. In fact, many Floridians follow the same routine over and over again, never escaping the dullness of their everyday lives.

And that’s too bad because living in Florida truly is a blessing. Sure, it can get pretty hot and humid in the summer, the southern tip of the state is mostly impenetrable swamp, and a lot of crazy things tend to happen here.

But Florida is still one of the best places to live for a lot of reasons besides all of its beaches. Although they certainly make it a lot better.

Pick Up and Go

Right now is one of the best times of the year in Florida. While the state is still warmer than just about anywhere else up north, it’s has not yet gotten so hot and humid to the point where you even need to turn on your air conditioning if you don’t want to.

While the beaches can fill up during spring break, especially those near the places college students traditionally visit for their annual partying, pretty soon you can mostly have them to yourself. Just be patient.

Life’s a Beach. Enjoy It! – Living and working in Florida is the best. We all need to appreciate it more.

Split Testing Measures Success of SEO Efforts

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Split testing is a technique used by online marketers to measure the effectiveness of specific changes to such things as SEO keywords, marketing campaigns, and even the images used on websites.

In essence, split testing is based on the approach scientists use to test a theory by using clinical trials. An experiment is set up into two groups: One control group and one test group.

For example, pharmaceutical researchers might give one group a new drug they are testing and a second group a placebo. The use of this “control group” structure allows them to keep everything else the same to see the precise effects of the drug they want to test.

Split Testing Measures Success of SEO Efforts – Measurable Results

Website designers, online marketers, and internet-based businesses often use the same approach. But instead of using human test subjects, they split testing to measure the effects of small changes to their web content.

For example, a business with an established website might want to see how well a new marketing campaign works. So they could use split testing to see if it encourages customers to spend more or less than they spend using the business’s existing marketing effort.

Two versions of the business’s website are set up: One with then new marketing program and one with the existing campaign. Some customers are directed to one page while others are sent to the other.

Split Testing Measures Success of SEO Efforts – Achieving Results Faster

Then the business measures the average amount spent per customer for each of the two pages. If the new marketing campaign earns the business more money, it can replace the old program. But if it earns less, it’s back to the drawing board.

Split testing can be used to measure the effects of any type of change to a website. It can be something as big as a new marketing campaign to something as small as the wording on a headline or which of two pictures gets a better response.

By using split testing, web page designers can optimize the content of pages in order to achieve the results they want faster.

Blogging Keeps Customers and Clients Engaged with Your Business

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Blogs are short, informative articles that usually are distributed through social media to a targeted audience, such as to a mailing list of customers.

Blogging is a relatively new and highly effective marketing platform that helps build loyalty bonds between businesses and their customers. It both informs and engages people simultaneously by providing value to the business-customer relationship.

Creating Relevant Content

There are essentially two types of blogs. The first is original content that is either created by somebody within the business itself or by somebody hired by the business to provide informative articles for their clients.

The second is blogs that are composed of articles, links, and other content that originally was created elsewhere, such as on another website, in a magazine or newspaper, or a video that was posted online.

Generally, the content of these “secondary blogs” is somehow related to what the company does or the types of products it offers. For example, customers of a local car showroom might receive both original blogs as well as blogs that contain promotional videos from the major car makers.

Business – Why Customers Want Blogs

People are typically highly open to receiving and reading your business’s blog posts because they perceive it as receiving something of high value for nothing. Customers don’t pay for blogs. They are simply something they receive if they opt-in by giving their email address, cell phone number, or other contact information.

While the customer’s investment is minimal, the return from the business is high. Blog postings can often provide helpful and useful information they can use immediately in their everyday lives.

Business – Low-Cost, High Value

And the benefit to businesses also is high. Blogs not only make customers more loyal to the business, but they also can occasionally include promotional offers and information that can lead to short-term future sales and a longer term relationship with the customer.

If your business doesn’t already provide its customers with regular blog postings, it’s something you absolutely should consider.