Lytron, Author at Lytron Fort Lauderdale Web Design & SEO Agency

A Single Video Can Be Used Multiple Times

Video is one of the most immediate and effective ways to communicate with a target audience.

The types of videos you produce are many. It can be a video promoting your business’s products or services, establishing your brand, or enhancing your reputation within the community. Or it can be an instructional video that teaches viewers something useful that they can use right away.

Or you can simply share somebody else’s video, providing your customers with relevant content that they can enjoy.

A Single Video Can Be Used Multiple Times – Not ‘One and Done’

One of the biggest benefits of video is that it can be used over and over again in a wide variety of different formats and contexts.

For example, let’s say you produce a video that teaches viewers something, such as training your employees on how to perform a specific task or showing your customers how to use a particular product you offer.

You might post that video on your website so that customers, employees, or others can access it and watch it at their convenience. But is that the end of the useful life of that video? Not at all!

Social Media and Other Uses

You can post that same video on your social media accounts, including Facebook, Twitter, Instagram, and others. It can be posted on all your accounts at the same time or staggered over time so that it appears on one then another a short time later, on a third in another week, and so on.

Staggering the distribution of your video on social media can help expand its audience. If a follower doesn’t happen to catch it on Facebook, for example, they might find it on Twitter when you post it a few days later.

You then can use the video in other places as well, such as an instant message, an email blast, or as a free giveaway during a future promotion.

Unlike other media, video has “legs” that allow you to post it multiple times to get exponential benefits from a single video production.

Fast-Loading Pages Keeps Visitors Coming

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It’s no secret that internet users prefer speed. If pages take too long to load, particularly on mobile devices, visitors are likely to bounce somewhere else.

In fact, recent studies have found that if a web page takes longer than 3 seconds to load, about 40 percent of people will just go somewhere else. That’s a problem if you rely on your business website to attract new customers and hang on to existing ones.

Google and AMP

Google, the world’s most popular search engine, is aware of how important speed is to website creators. That’s why the company launched a new initiative to build a better, faster, and more user-friendly mobile web platform that is specifically designed for mobile devices.

Accelerated Mobile Pages is a project that essentially creates a set of rules that form a simpler, faster version of HTML. Pages that follow AMP load very quickly on mobile devices so that page visitors will stay longer and not bounce off to someplace else.

Because AMP pages feature a more streamlined version of HTML and CSS, pages load about 30 times faster than non-AMP compliant pages. The average AMP-ready page loads in just 0.7 seconds on a standard mobile device, compared to 22 seconds for non-AMP pages.

Fast-Loading Pages Keeps Visitors Coming – Cloud-Based Content

Another way AMP loads faster is that content is cached in the cloud and not delivered from webpage’s server. That frees up a lot more processing time.

The downside is that AMP is relatively new. It was only introduced in February of 2016. So there is still a lot of caution about it among some web page owners who may want to see AMP prove itself before adopting this new technology.

If you a ready to give AMP a try, there is a free WordPress plugin you can use to “amp up” your page loading speeds on mobile devices.

Too Many Bounce Backs Can Hurt Your SEO Ranking

Search engines like Google, Yahoo, Bing, and others use a lot of different kinds of metrics when assessing the value of your website. One of the most important is the number of bounce backs they detect from your web page.

A bounce back is when somebody goes online, finds your website and clicks on it, then immediately clicks back to the search results page — presumably because they did not find what they were looking for on your website. Too many bounces will definitely hurt your site rankings.

Bounce Backs Hurt Your Rankings

Search engines don’t always know why a visitor bounced back from your website. Nor do they care. They simply want to make sure they are providing their search engine users with high-quality results they can actually use.

So when Google detects a lot of bounce backs from your website, it will automatically assume that your website isn’t useful. And it will penalize your website by ranking it lower.

Too Many Bounce Backs Can Hurt Your SEO Ranking – Reducing Bounce Backs

There are many different reasons why your website may have a lot of bounce backs. The most common one has to do with user experience, also known as UX.

User experience is related to things like site speed, site architecture, quality content, and even the colors and fonts you chose to use on your website. If visitors don’t like any of these things, they are likely to bounce back to the search page where they found your website in the first place.

To improve your site rankings, it is critical that you identify the reasons for bounces. Once you can identify what people don’t like about your web pages, then you can do something to correct it.

Fixing bounces is one of the fastest and most effective ways to show immediate improvement in your rankings on the most popular search engines.

For On Page SEO Content Quality Is Still Top Priority

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There are all kinds of things you can do to improve the Search Engine Optimization of your web pages, including both on-page and off-page SEO techniques.

But there is nothing more important than providing your page visitors with high-value, helpful content that they can actually use. If you do nothing else, create high-quality content and your web pages will attract a lot of visitors.

Content and Web Crawlers

Search engines like Yahoo, Bing, and Google use a lot of criteria when judging the value of web pages. But the number one thing they are looking for is high-quality, useful content.

It’s simply supply and demand. People aren’t going to use search engines that don’t give good results they can use right away. So Google isn’t going to rank web pages high unless they meet this measurement first and foremost.

Your web page can have outstanding design, great embedded keywords, and every other type of SEO technique known to programmers worldwide, but if it doesn’t provide visitors with great content they can genuinely use, it’s never going to rank at the top of the search engine results pages for your keywords. It’s really that simple.

For On Page SEO Content Quality Is Still Top Priority – Measure Your Content

To ensure your web page has high-value content, simply ask yourself two essential questions:

Why are people looking for web pages like yours?

What do they expect to find when they arrive there?

If your web page clearly provides visitors looking for specific pages like yours exactly what they want when they land there, there is no way your page won’t rank high. Even if you do nothing else to improve your SEO, your page will attract the attention of the top search engines like Google.

Providing valuable content that people can genuinely use right away is the best way to get your web pages ranked at the top of Google.

Keep Content Short, Snappy, and to the Point

One of the unintended consequences of the rise in popularity of the internet is a shortening of people’s attention spans. When you scroll through dozens of websites per day, you generally don’t have time for a lot of in-depth content.

So it is important to remember when creating content for your website that it should be as concise as possible. This will help keep people on your pages longer.

Two Examples

Sentences should be simple and direct. You don’t have the luxury of using a lot of descriptive words and phrases when visitors to your website can click off at any moment.

Whenever possible, use bullet points or phrases rather than long, rambling sentences. For example, consider these two content samples:

“When you visit the luxurious Comfort Spa, you can indulge yourself with many of our top-shelf amenities, including relaxing full-body massage, inviting mud baths, and professional quality all day cosmetic treatments.”

Or …

“Our Comfort Spa offers:

Full-Body Massage
All-Natural Mud Baths
Professional Makeovers
And Much, Much More!”

Most people landing on your website probably aren’t going to take the time to read the first sentence, even though it offers more details about the services you offer. But they can get the gist of your business’s offerings at a glance when they see the second example.

Keep Content Short, Snappy, and to the Point – Content and Context

Another consideration when creating your website’s content is how people are going to view it. Many people today use their smartphones to visit the websites they want to see.

If you include dense, descriptive sentences on your website, people may not physically be able to read them on their smartphone screens. But they will be better able to see bullet points or key phrases presented in a manner better designed for the devices people actually use.

Keep Content Short, Snappy, and to the Point – Content and Context – The best advice when creating online content: Keep it simple, brief, and easy to see at a glance.

Short, Simple Videos Can Effectively Build Your Brand

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People today prefer videos. That’s just a fact.

Maybe it’s because society as a whole is getting a little dumber and lazier. Or maybe it’s because the smartphone in everybody’s pocket has built-in high definition video capabilities. Whatever the reason, video is just the medium of choice among most people today.

The value of video is that it’s fast, fun, and effective. You don’t have to wade through dozens of paragraphs to get to the point like you do with text content. You don’t have to know how to analyze an image like you do with photos or other images.

With video, all you need to do is watch. It’s that simple. And in that simplicity lies the key to effectively building your brand.

Video Marketing

Most businesses today need to include video as part of their online marketing, if only because their competitors are almost certainly already doing it.

A video is one of the easiest and most effective ways to build your brand and connect directly with customers. Videos can be as elaborate or as simple as you like.

For example, a television commercial essentially is a professionally produced video that promotes a particular product or brand. But you can often get the same results by simply creating a fun, spontaneous video in which you talk honestly and genuinely about your business, your products, or even yourself.

Short Simple Videos Can Effectively Build Your Brand – Video Distribution

Just a few years ago, getting the videos you produced in front of your customers was kind of a problem. It cost a lot of money to run commercials on TV. And getting people to watch a DVD about your company was practically impossible.

Today, however, getting people to watch your videos is simple. Just post it on social media. Or send a link out via email or text message. You can (and should) even include videos on your company’s website.

Like it or not, video is king. And in order for your business to effectively connect with your customers, it’s critical that you find ways to include videos as part of your marketing.

The Colors You Choose for Your Website Matter

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Picking out the color scheme for your website is one of the most important decisions you will make.

Colors have a subliminal effect on your web page visitors. So the best colors for your specific website will depend on what you want to people to do once they land there.

Many businesses will simply choose colors that match those in its logo or products. But there is a lot to learn about the psychology of colors. Before you make any decisions, you should consider the questions of colors carefully.

Improving Conversions

The objective of any website is to get conversions of its visitors. That simply means getting people to do what you want them to do when they arrive on your web page, be it purchase a product, take a poll, sign up for a mailing list, and so on.

Picking the right colors for your target visitors can improve your conversions. For example, women tend to dislike gray, orange and brown and tend to like blue, purple, and green.

Men, on the other hand, don’t like purple, orange and brown but are drawn to blue, green, and black. So if you are marketing to a target audience composed of one particular sex, your color scheme should match its preferences.

The Colors You Choose for Your Website Matter – Color Psychology

Certain colors subconsciously project specific emotions. For example, blue tends to cultivate trust in the page visitor whereas yellow is for warnings.

Green is often best for products related to the environment and the outdoors while orange can create a sense of urgency or impulse in page visitors. Black is often associated with luxury and high value.

Colors help your website express itself visually so that it can appeal to people’s emotions. Choose the right one for your website and you can improve conversions, build customer loyalty, and achieve your objectives.

Tips for Naming Your Website

One of the first decisions in creating your new website is also one of the most important: What to name it.

The name you choose for your new website will affect how easy it is for people to find, how simple it is to remember, and how popular it will be months or even years from now.

So you want to choose your new website name carefully. Here are some tips to help you choose wisely.

Tips for Naming Your Website – Use a Reputable Registrar

There are many online registrars that can sell you a domain name. But not all are created equal.

While some offer competitive pricing or special deals, trying to cut corners on something as important as your domain name isn’t always the best idea. A better plan is to use a reputable online registrar so you can avoid future problems such as the registrar going out of business or selling your domain to somebody else later on.

You also want to make sure you use a registrar that has good customer service. If there is a problem with something as important as your domain name, you want to be able to get somebody on the line to fix it right away because your whole business could be on the line.

Your Company Name

Whenever possible, you want to get your company name in the domain name. But if somebody else has already purchased the domain name for your company, what are your options?

One is to offer to buy it from the current domain name holder. Some companies will buy up domain names on the speculation that other companies will want them later.

Another option is to use a different suffix than .com. While .com is the most recognizable, there actually are hundreds of other suffixes you can now use, including .store, .shop, .financial, and even .nyc.

If You Can’t Beat Amazon, Join Them!

If You Can’t Beat Amazon – Join Them! In 1995, Amazon began as an online book seller. But in the subsequent 17 years, it has become the biggest and most successful online retailer in the world.

But Amazon founder Jeff Bezos isn’t stopping there. The company has acquired such diverse enterprises as the Washington Post newspaper, upscale grocer Whole Foods, and many others.

Many businesses find themselves in direct competition with Amazon, as the online retail giant makes it easier than ever for its customers to buy from them rather than anybody else. In recent years, the company introduced its new Amazon Echo interactive home device that literally allows customers to order practically anything they want simply by asking “Alexa” for it.

In recent years, the company introduced its new Amazon Echo interactive home device that literally allows customers to order practically anything they want simply by asking “Alexa” for it.

And more innovations are certainly coming from Amazon.

If You Can’t Beat Amazon, Join Them! – SEO Florida – Selling through Amazon

In the wake of such marketplace dominance, many businesses are discovering that it is easier to join forces with Amazon than compete against it.

Amazon makes few products on its own, instead serving as a marketplace for other businesses’ offerings. Companies can sell their products to Amazon directly for resale, or ship their products directly to customers who buy them through Amazon.

While Amazon takes a share of the profits, it is often worth it for companies because they can gain access to the online retailers billions of prospective customers.

If You Can’t Beat Amazon, Join Them! – SEO Florida – Amazon Affiliates

Another way to use Amazon’s market dominance to your advantage is through its Amazon Affiliates program.

When you sign up, you can promote products available on Amazon through your own Website, social media accounts, and elsewhere and when people click through to buy those products, you get a small commission for every sale that is made through your portals.

In the early 21st Century, Amazon has created a market position that is hard for other businesses to compete against. So if you can’t beat Amazon, you might consider joining them.

Monetizing Personal Data with Your Website

People will return to businesses if they feel as if they have a personal relationship with them.

Think about your own experience: When employees at your favorite coffee shop know your regular order or your local bookstore calls you when your favorite author has a new book out, aren’t you more likely to go back there?

Capturing and storing personal information about your customers can help build trust relationships with them and keep them returning to your online business again and again.

The Value of Birthdays

One of the easiest types of personal data to capture and store is birthdays. When you ask your customer for their birthday, you can use this data to create special offers, discounts, and other personalized birthday celebrations.

Most people like to have their birthdays recognized and celebrated. Storing a customer’s birthday as a data string in their digital personal information file allows your business to make your customers feel special and strengthen your trust relationship with them.

Monetizing Personal Data with Your Website – Other Personal Data

Birthdays aren’t the only personal information you can collect and store about your customers. Information such the name of the city where they live, whether or not they are married or have children, and where they went to school can be invaluable in building trust bonds.

Product preferences are another great way to let your customers feel as if you know them personally. If they always buy the same products or brands from you, your business can create a personalized marketing plan that will ensure they come back to your website to purchase those products every time.

People like to be recognized and appreciated, even by the businesses they deal with only online. By learning and storing personal information such as birthdays and product preferences, you can build customer loyalty and increase retention.