Lytron, Author at Lytron Fort Lauderdale Web Design & SEO Agency

Chasing the Shiny New Thing

One of the most common mistakes first-time business owners make is constantly chasing after the latest shiny new thing.

Chasing trends, trying to hard to be cool and new, and clinging to the superficial is a fast way to an early demise.

The problem with basing your decisions on things that are trending is that new things are always trending, knocking the old things off the list and out of the minds of your prospective customers. This is especially true now that most people can tap into what’s new and cool on their Instagram, Snapchat, and other social media accounts.

Chasing the Shiny New Thing – Branding and Trends

Chasing after trends is exhausting. It’s also frustrating.

That’s because people have short attention spans, both individually and collectively. If you doubt this, simply go back and look at what was trending a month ago … or even a week ago.

Odds are the majority of topics on the Google or Yahoo trending lists from even the short-term past are already long forgotten.

So basing branding decisions for your business on trends is short-sighted as well as exasperating.

Branding Mistakes

Chasing after the shiny new thing is human nature. But it’s also cooked into our consciousness to be attracted to the next big thing that comes along, too.

Rather than making decisions like what products to offer, which marketing platforms to use, and how to present your brand based on current trends, try to look at the big picture rather than the current moment.

Pool business owners choose to chase trends. Smart, successful ones become trending themselves by building their businesses on reliable, time-honored branding techniques that always work regardless of what’s currently popular.

Want to learn more? Avoid the biggest branding mistakes and create successful brands by teaming up with Lytron Design.

Creating Your Ideal Client

What does your ideal client look like? Do you even know?

When you are first starting out, the ideal client is anybody willing to pay you money to do practically anything (legal, that is). After all, beggars can’t be choosers.

But as you gain experience and your list of accomplishments grows, you can afford to be more exclusive with who you choose to collaborate with. And ideally, the amount you earn will also increase – at first incrementally and then exponentially, at least in the ideal scenario!

When I first started out, I couldn’t afford to be choosy. Just to get my foot in the door, I had to take whatever came my way. But eventually, with time, effort, and trial-and-error (often more error!), I was able to start to build both my business and reputation.

Today, I enjoy an exclusive client base that includes some of the most respected businesses in the world.

So today I want to share with you the tools you need to do the same with your business. And it all begins with imagining what your “perfect client” looks like!

Creating Your Ideal Client – Start by Looking in the Mirror

The better you understand what your own motivations are, the more prepared you will be to realize what your clients are looking for.

After all, your clients choose you for a reason. Price may be the first thing. But it’s rarely the only thing. Or even the most important thing.

You don’t always buy the cheapest products you can find, do you? Instead, you are drawn to products and services that tend to share your values and experience. The same holds true for your clients.

So begin your search for the perfect client by taking a look at what you perceive as perfection in yourself:

What do you strive to be?
What are the core foundational elements of your business?
Why do you want people to choose you over everybody else?

Answer these questions honestly and you can begin to understand what type of clients you want to attract, collaborate with, and make genuine connections with.

Creating Your Ideal Client – Judge Your Current Clients

We don’t always like to pass judgments on other people. But sometimes it can be helpful to understand what qualities we value and which ones we dislike.

Try this exercise: Create a list of your current clients. If it’s not that big, include as many former clients as you can remember. Now, quickly and without thinking too much about it, rank them from best to worst.

It’s often easiest to start with the best and worst, then move towards the middle. Don’t spend more than a couple of minutes on this list and don’t overthink it … just do it!

Now, take a look at the top 3 and the bottom 3 and discard all the rest. Then make a short bullet-point list of the best qualities that the top 3 share and another list of the worst qualities that the bottom 3.

Congratulations! You now have a clear picture of what you are looking for in new clients and what to avoid.

Creating Your Ideal Client – How Do You Reflect These Qualities?

Now comes the hard part. It’s time for a little soul searching.

Look at your list of best qualities and answer this question with startling honesty: What to you do in your everyday life that reflects these qualities? Don’t compromise or try to shade the meaning of your answer. It’s okay if you aren’t currently doing all the things you should be doing. In fact, that’s the whole point of this exercise.

Now, Look at your list of the worst qualities and once again answer the question: What are you doing in your everyday life that reflects these qualities? Don’t shy away from the truth. Be brutally honest with yourself.

After you meditate on these two lists, you can now move forward with actually creating your description of the perfect client.

The Rest Is Up to You

Understanding what you are looking for in a client is a helpful way to make your business more successful. But it’s also path to more happiness in what you do, more genuine fulfillment, and a better contribution to the world you inhabit.

You are the expert on you. You know your business better than anybody else. And only you can take what you have learned about your perfect client and use it as a map to finding the genuine success that you deserve.

UX Website Design: 3 Mistakes to Avoid

Here at Lytron Marketing Agency, our Website experience spans over a decade and we have watched UX design evolve from large screen computers to hand held devices. For those who don’t know what UX is, User experience design is the process of enhancing user satisfaction with a product by improving the usability, accessibility, and pleasure provided in the interaction with the product.

Design

As a Graphic Designer by trade, I started off working with UX design before I realized what it was called. Choosing the best layout and design is apart of ever designers daily task but there are rules and structures within web that cannot be ignored unlike print where there can be more freedom for experimentation.

I read an article from Creative Digest and they gave some mistakes to avoid when working within UX Design but I wanted highlight three of the ones that stood out to me. Painful forms, Overwhelming designs with images and choices and Lack of Clarity are a few of the issues that I face designing here at Lytron Marketing Agency. As we always try to give our clients what they need to get a ROI with efficient forms and call to actions, many times this can be an area of contention, especially with popups. There has to be a balance between having a site that brings leads while still maintaining a sense of fluidity and a positive sign up or registration experience. Not to mention, ensuring that the aesthetics or the website’s images doesn’t overpower the information and content. Finally, the Lack of Clarity is an easy trap to fall in. As my background in Graphic Design dictates, an image is worth a thousand words and you could get lost in designing something that looks amazing but doesn’t clearly guide the user through the key areas of the site.

Having said all of this I am happy to declare that many of our customers are ecstatic about the way we design and we are constantly growing and evolving with the times. If you are interested in getting someone to work with you on UX design on your own site give us a call or chat. We will be happy to help!

In the 21st Century, Businesses Need an Online Presence

We are only 20 years into the 21st Century and already life has changed enormously, especially in commerce.

We are on the verge of having self-driving cars and trucks, packages that are delivered to our doorsteps by robotic drones, and widespread automation in both the home and the workplace.

Despite all these futuristic technological advances, one thing hasn’t changed for business owners: If you don’t continually attract and engage new customers, your business isn’t going to be successful.

Creating an Online Presence

Today’s consumers are looking for the products and services they want online. That’s a modern business fact. So if you are relying on outdated methods to attract new customers such as print media marketing, costly radio or TV ads, or direct mail, you may not be getting the most for your marketing dollar.

A better approach today is to cultivate an online presence using a business website, especially one that is mobile friendly. You also need a comprehensive web-based marketing campaign that includes SEO, a heightened social media presence, and an aggressive approach toward actively attracting and engaging Internet users who have shown an interest in the types of products and services you offer.

Building Your Web-Based Business

This is where “Lytron Lead Generation” can help. We specialize in heightening the online identity of both existing and new businesses. We have worked with dozens of clients both in South Florida and throughout the US establish, promote, and expand web-based business solutions that produce profitable results.

We can help you create a website, expand your social influence, and attract new customers both online and in the real world.

The 21st Century will continue to create new high-tech opportunities for businesses that are willing to adapt. “Lytron Lead Generation” can help your business optimize your response to these advancements to build your business and expand your online presence.

E-commerce Requires Multi-Layer Marketing

COMPLICATED ONLINE ENVIRONMENT REQUIRES MULTI LAYER MARKETING

For better or for worse, the world’s commerce is in the midst of changes the likes of which have been unseen since the late 19th Century’s Industrial Revolution.

The “Digital Revolution” is affecting the way people everywhere search, buy, and consume products and services. Today, for the first time in world history, more people are likely to use the Internet to find the things they want than any other way of searching.

Businesses have always had to be adaptable in order to be successful. But today more than ever there is so much changing so quickly that businesses that want to be profitable have to be open to new ways of attracting, converting, and retaining customers.

Online vs Real World Businesses

In many industries, e-Commerce has reached that point where it is almost more profitable to simply run an online business than to have a brick-and-mortar storefront. When you market and sell your products online, you don’t have to worry about overhead like rent and utilities. In some cases, you don’t even have to worry about carrying a lot of inventory or hiring very many employees.

Much of the actual work can be either done yourself or parceled out to independent contractors who are paid per job, rather than by full-time employees who require benefits, Social Security taxes, and other payroll expenses.

Streamlining Your Business

Even established retailers are discovering that online e-Commerce is the best way to attract and retain new customers. It’s also easier to build customer loyalty, tailor your promotions to individual customers’ specific preferences, and develop long-term buying relationships with people.

In order to succeed in online e-Commerce, you need an experienced web design professional in your corner. Contact us to learn more about how “Lytron Lead Generation” can help your business be on the winning side of the Digital Revolution.

The Purpose of SEO Is to Attract Page Visitors Web

Web content has undergone a transformation in just the past couple of years. A decade or five years ago, many web designers were focused on creating blogs, web pages, or other text-based content for page visitors to read.

But thanks to the explosion in streaming video services, technological advancements in data storage and bandwidth, and the enhanced abilities of the new generations of smartphones and other devices, today’s web designers and content creators are increasingly using video, animation, and even virtual reality on their websites.

Despite this high-tech shift, one thing remains the same: People still find the content they want using keyword searches. As a result, SEO is just as important as ever.

Keywords and Phrases

What people do when they land on your web page may have evolved in recent years, but the way they arrive there hasn’t really changed that much in the past couple of decades. Page visitors usually start on one of the big search engines like Google, Bing, or Yahoo! and then input key words or phrases related to what they want to find.

Search engines use elaborate, sophisticated algorithms to search through the billions and billions of pages on the web to find the ones that best match the key phrases and words inputted by the person searching. To get them to land on your pages — whether it features text content, video, or anything else — you need to make sure you are including these key words and phrases in the appropriate places on your page, on its address, in its descriptions, and in other important places.

The More Things Change …

What type of content you offer on your web pages isn’t all that important to search engines. What really matters is that the pointers you use to direct people to your page meet their criteria.

Despite the increasing complexity of the web, one thing remains straightforward: Give search engines the SEO they want and you will get a lot of visitors. Fail to use the right keywords in the right places, and you won’t. It’s that simple.

Does Your Website Look Professional?

When you spend so much time developing and creating your website, it’s sometimes difficult to get perspective. You are so up close and personal with the online content on your web page that you often can’t tell if it actually looks professional, let alone good.

We’ve all seen websites where we’ve thought, “What were they thinking?” Probably the page creator was thinking too much about the tiniest details of their web page that they couldn’t see that it didn’t have their original intended effect.

A Fresh Set of Eyes

When you are first developing your business or personal website, a good rule of thumb is this: The more people looking at your website, the better. You need to get as many different perspectives as possible so that you can measure how effective your web page is to a dispassionate observer.

You may not have an unbiased view of your website because you have put so much work into developing it. But when friends, family members, co-workers, classmates, and others critique your website, they don’t share your passion for the content. So they are more likely to see flaws that you perhaps can’t see.

Competitive Analysis

Another effective way to measure the value of your web page is to look at the websites of your direct competitors. What do their web pages look like? What kind of content do they include? How are their pages designed? Is the design effective?

If your web page looks like everybody else’s, it may not necessarily be a great thing. Similarly, if your page is way different than anything else you see your competitors are doing, it may be food for thought.

Keeping tabs on the competition and getting a fresh set of eyes on your web pages can help you avoid design errors that can harm the effectiveness of your website.

Where Should You Promote Your Website?

Even if your business has the greatest website ever built, it’s not doing any good unless people are looking at it. So web design is only half the battle. The other half is web promotion.

In order to attract the most visitors, your website should be promoted in both the virtual world and in the real world.

Where Should You Promote Your Website? Online Marketing

By this point, there have been volumes written about how to promote your website online. These types of online marketing can include search engine optimization, keywords, and both free and paid online ads.

The benefit to online marketing is that a little work or a small investment can go global. For example, promoting your website on a friend’s Facebook account or cross-marketing on your social media platforms can provide

exponential exposure.

Where Should You Promote Your Website? Real World Marketing

But marketing in the virtual world isn’t enough. In order to maximize the number of visitors to your web pages, it’s important that you promote it in the real world as well.

This can include such simple things as including your website address on all of your correspondence, including emails and direct mail marketing. But you also should be creative in looking for every opportunity to get your web address out in front of the public, such as putting it on banners, signs, or even balloons or t-shirts.

In fact, anything tangible that you can give to somebody has more value than simply posting your website somewhere. It’s practically impossible for people to remember all the web addresses they see every day. But if you can give them something they can take with them and refer back to later, they are going to be more likely to actually visit your web page.

Getting the most visitors to your Website requires both virtual and real-world marketing efforts.

Without a Website, Who Can Find Your Business?

Businesses today need to have an online presence. The days of opening a storefront and waiting for customers to discover your business are long gone.

Today, nearly all customers search for the products and services they want online. And why wouldn’t they? It’s faster, easier, and more efficient. And today more than ever, people are all about getting things done quickly.

The Amazon Effect

Think of your own shopping habits. If you are like most people, the percentage of products you order online has gone up significantly just in the past couple of years.

Part of that has to do with innovative companies like Amazon, which is constantly developing ways to make buying from their website irresistible. Whether it’s promoting voice-activated devices like the Amazon Echo or floating the idea of drone deliveries, Amazon is leading the way in online ordering.

And other companies are following suit. Right now, retail businesses and the service industry are in the midst of a digital revolution. And no business can afford to sit on the sidelines.

Without a Website, Who Can Find Your Business? The Digital Revolution and Your Business

What does that mean for your business? While you may not have the bottomless resources for research and development that Amazon does, you can start somewhere. And for most businesses, that includes a website that customers can access online from their mobile devices.

Click and order retail is the future of business, whether you like it or not. Businesses that don’t embrace this future are going to find out the hard way whether or not they are on the losing side of history.

When you are ready to boost your business’s online presence and take part in the digital revolution that is going on around you, “Lytron Lead Generation” can help. Contact us today to find out how we can help you create the online presence that will put your business in front of prospective web-based customers.

Without a Website, Who Can Find Your Business.

Competitive Research Can Improve Your Website

Does your website look like everybody else’s? If so, you could be missing out on potential clients and new business because you blend in with the crowd.

The key to promoting your business or personal website online is to be distinctive. And the first step toward standing out from everybody else is to see what other web page owners in your niche are doing. In other words, you need to do some competitive research.

Competitive Research – Capturing Your Customer’s Imagination

The best web design is unique and distinctive. The worst is derivative and bland. Where does your website fit in?

If it’s in the latter, you probably aren’t realizing your full potential. Make a point of regularly checking out what your direct competitors are doing with their websites. If they all look exactly like yours, you probably need to make a change.

While it’s important that you get your core message across clearly and quickly to your web page visitors, you can do it in a way that doesn’t look like everybody else’s website. People looking for products and services online can be prone to “website fatigue” when clicking on one page to another.

But if your website has a unique perspective, great photos or images, and — most importantly — doesn’t look like anybody else’s, you stand a better chance of getting their business.

Making the Leap

Competitive research can help you identify the merits and drawbacks of your website. It’s the only way you can tell if your website is better or worse than those of your direct competitors.

Depending on your industry, competitive research should be done quarterly, monthly, or even weekly. It doesn’t take very long but it offers huge benefits to the quality of your website, and the profitability of your online business.