When it comes to web design, everything you do should contribute to the popularity of your web pages.
It’s important that your web pages look great, but they also need to have great Search Engine Optimization so that people using Google, Bing and other major search engines can easily find them.
Tips for Improving Your Page Rankings
With that in mind, here are four quick and easy things you can do to make your web pages rank higher:
Content Is King
No matter how many backlinks, keywords or other SEO techniques you include on your web pages, if the content isn’t interesting and compelling to visitors, they are going to click off right away.
Try to include great content that visitors will find useful, entertaining or enlightening. Put yourself in the shoes of your customer and ask yourself, “What would I like to see on this web page?”
Join the Online Community
The Internet is a participatory sport. And the more people you can get involved with your web pages, the higher they will be ranked by Google.
Reach out to bloggers who write about your field and ask if they would be willing to review your products. A few positive reviews can not only get the word out about your business, but also drive more visitors to your web pages.
Network, Network, Network
Similarly, you want to be involved with the online community that is devoted to your niche. Link building and getting good social signals is all about building relationships with people.
Today’s search engines look for ways to understand how people connect with one another. So the more connections you can create between your web pages and actual Internet users, the more value search engines will assign to your web pages.
Track Your Business
It’s also important to understand what people are saying about your business. Something as simple as setting a Google Alert to track mentions of your company can keep you informed.