Strategic Consulting Agency. Fort Lauderdale Web Design, Branding, Digital Ad Marketing Agency, CRM Software

Every business has something about it that is unique. If you can identify what your distinctive selling point is, you can differentiate yourself from your competitors in your branding and in the marketplace.

You probably know what makes your business special. After all, you are the author of your own story. But to communicate that exceptional quality in exceptional and meaningful ways, businesses often need to rely on professionals — like the marketing and branding experts at Lytron Web Design.

Giving that Extra Push

In digital marketing, most of the time people visiting your website landed there because they already were actively looking for products or services like the ones offered by your business. So by getting them to click on your web pages, you’ve already completed three-quarters of the task. All they need is a little “extra push” to commit to your Call to Action (CTA) — whether that’s buying something, giving you their contact information, or whatever other action you page visitors to take.

Lytron Web Design can help by highlighting and featuring your business’s unique selling point, whatever it is that sets you apart from direct competitors in your market. Plus, we can do that in ways that reach people on an emotional level, whether it’s through the written word, images, website design, or all of the above.

Lytron Web Design

Nobody knows better than you why people should choose your business. Lytron design knows how to use that selling point to connect with online customers who already want what you are offering but simply need that extra push.

Together, we can achieve great things for your business. Contact our web design experts today to get started collaborating on websites, branding, and other strategies that showcase your business’s unique qualities and put you at the top of your market.

There are a lot of things that go into making a successful website, including unique design, well-written content, and engaging images. But one of the most important is also one of the most basic: The main color scheme.

Choosing the right colors for your website depends on a lot of different factor such as emotional response, previous branding, and the image you are trying to project with your business web pages. So picking a color scheme is a big decision. But once you do, it’s critically important that you keep mostly the same colors throughout all of your web pages and even real-world marketing materials.

Colors and Branding

Your unique color scheme is as much a part of your business branding as your logo, your catchphrase, or even your corporate mascot if you have one. People will become accustomed to your color scheme and even comfortable with it. Over time, when they see your specific colors, they will instantly think of your business — either consciously or subconsciously.

That’s why it’s so important to be consistent with the use of your colors once you choose them. When people see the same colors on your website as they do on your packaging, print advertising, and even on your broadcast commercials, it continually reinforces your brand in their minds, building permanent familiarity with your brand.

Colors Matter

So, picking the colors that best represent your branding message is very important. At Lytron Web Design, our experienced web builders can recommend colors that best reflect the messaging you are striving to communicate with your customers or clients.

We have helped dozens of businesses create memorable, inviting, and successful brands by choosing the best colors, using them consistently throughout their branding, and genuinely engaging people with a positive projected message that promotes their products or services.