A lot of unsuccessful small business owners make their marketing efforts entirely too difficult. They tend to overthink their customer targeting strategies by believing they need to build their entire marketing campaign from the ground up.

This is both time-consuming and costly. A better plan is to use pre-determined templates — known as archetypes — that cast your business in the role your customers already know and can easily understand. You can then adapt proven marketing methods based on your specific template to attract, engage, and convert casual seekers into long-term, loyal customers.

Customer Similarities

Most people actively seeking the types of products and/or services your business offers have a lot in common. The first thing is obvious: They want to buy what you are selling. But other commonalities are more subtle.

Consumers tend to have certain expectations when it comes to company brands. People who are shopping for sports cars, for example, look for brands that are daring, flashy, and risk-taking. You wouldn’t use the same marketing strategy to sell Ferraris as you would to sell Chevy Suburbans, would you?

Ferrari and other brands seeking to attract a specific type of customer rely on brand archetypes, in this instance the Outlaw. Other brands use other archetypes, including the Sage, the Explorer, the Caregiver, the Lover, the Hero, and others.

Save Time, Money, and Effort

Brand archetypes offer a jumping-off point for planning effective, profitable marketing campaigns. They can save your business time, effort, and most importantly money while developing branding marketing strategies that produce results.

The best thing about archetypes is that they are proven to work. Plus, they give you a direction in which you can take your branding any way you want, defining your unique brand the way that best matches your business’s specific qualities.

Lytron Design can help you identify your business’s brand archetype. Then we can help you develop, plan, and implement effective and profitable branding and market strategies that will connect you with customers actively seeking your products and/or services.

As a small business owner, you don’t have to reinvent the wheel. Instead, Lytron can help you use established, proven branding techniques that will yield immediate results.