The restaurant industry in Florida currently is facing the biggest challenge in its history. Restrictions and closures caused by the COVID-19 global pandemic have created an existential crisis for restaurants in every city and town in the state. Many already have closed while others are teetering on the brink of insolvency.

Those that survive will have to navigate a minefield of local, state, and national regulations. They also will need to find new and innovative ways to reassure customers that their dining rooms are safe, their employees are healthy, and the quality of the food and experience has been uncompromised. And this unique dilemma applies to both chains and independent restaurants alike.

Brand Strategy

Branding could hold the key to survival. Developing, implementing, and promoting a successful brand strategy can address these immediate concerns while setting the stage for future growth and continued success.

In addition to making it through the next several months, those restaurants that hope to survive need to reassure customers on every level — from their personal safety to the uniqueness of their offering to the unsurpassed quality of the dining experience. And one of the most effective ways to do that is to partner with an experienced, proven brand strategy company like Lytron Design.

Brand Message and Voice

Lytron Design can work with your restaurant team to develop the kind of unique and effective brand message and voice that brings customers back time and time again. Our experienced, professional brand strategists can help your brand build trust and loyalty among current customers while appealing to an ever-expanding pool of new diners.

Incorporating your restaurant’s distinct offerings and highlighting your specific values, we can show you how to make the most out of what you do best while inviting people into your restaurant so they can have a memorably delightful experience in a safe and reassuring environment.

Brand Design

The brand strategy team at Lytron Design will then implement your branding into every element of your operation — from your marketing to your signage, social media to scripting, SEO to menu design, and more.

These are the toughest of all times for restaurants. Help ensure your business not only survives, but thrives today, tomorrow, and beyond with effective, professional, and results-driven brand strategy from the experts at Lytron Design.