Web content has undergone a transformation in just the past couple of years. A decade or five years ago, many web designers were focused on creating blogs, web pages, or other text-based content for page visitors to read.

But thanks to the explosion in streaming video services, technological advancements in data storage and bandwidth, and the enhanced abilities of the new generations of smartphones and other devices, today’s web designers and content creators are increasingly using video, animation, and even virtual reality on their websites.

Despite this high-tech shift, one thing remains the same: People still find the content they want using keyword searches. As a result, SEO is just as important as ever.

Keywords and Phrases

What people do when they land on your web page may have evolved in recent years, but the way they arrive there hasn’t really changed that much in the past couple of decades. Page visitors usually start on one of the big search engines like Google, Bing, or Yahoo! and then input key words or phrases related to what they want to find.

Search engines use elaborate, sophisticated algorithms to search through the billions and billions of pages on the web to find the ones that best match the key phrases and words inputted by the person searching. To get them to land on your pages — whether it features text content, video, or anything else — you need to make sure you are including these key words and phrases in the appropriate places on your page, on its address, in its descriptions, and in other important places.

The More Things Change …

What type of content you offer on your web pages isn’t all that important to search engines. What really matters is that the pointers you use to direct people to your page meet their criteria.

Despite the increasing complexity of the web, one thing remains straightforward: Give search engines the SEO they want and you will get a lot of visitors. Fail to use the right keywords in the right places, and you won’t. It’s that simple.