When creating a new website, one of the first decisions you need to make is what it’s going to be called. The domain name is going to be both the “official” name of your website on the internet as well as the address that people — or programs — are going to type in when they want to be directed to your web page.

So how does a website get a domain name that the rest of the world uses to find it?

Buying a Domain Name

Like anything else having to do with your business, if you want a domain name you have to buy it. Or more precisely, rent it.

In the same way that your home mailing address is different than anyone else’s, your domain name online also has to be unique.

Fortunately, the cost of registering a domain isn’t very high. It ranges from about $10 to $30 per year, depending on where you register it and how far in advance you are willing to pay. A domain name can be registered for one to ten years usually.

Where to Register Your Domain Name

When it comes to registering your domain name, there isn’t really any difference between any of the official registry sites. Typically, after your web address is registered, the place where you bought it doesn’t have much to do with maintaining it — other than possibly sending you a reminder when it’s due to expire.

There are many places that will register your web domain name. The most popular is probably GoDaddy.com, but there are many others.

Your best bet is to shop around. By spending just a few minutes comparing offers, you can save money on the cost and possibly negotiate additional services for the same money while you are at it. Many registries will give you a discount for registering more than one domain name, for example.