The title tag of your website is what tells the search engine the topic of your page.
In HTML code, it is listed within your headline – or <head> tag at the top of your page and indicated by a <title> command:
<title>Easy Ways to Lose Weight Fast</title>
If you are using a web builder program, such as WordPress, to create your website, this coding should occur automatically when you write your headline.
Make sure you give a unique title for each page on your site. This helps Google distinguish each page from the others on your site.
When your page appears on a search engine results list for your keywords, the contents of the title tag is what appears on the first line of the results. If they contain the words that the user searched in their query, they will appear in bold so that users can recognize if the page is likely to be relevant to their search.
Keep your titles brief, otherwise Google will only show a portion of it in the search result.
In addition to containing your primary keywords, the title should accurately describe the page’s content. Avoid using titles that are not relevant to the content or using vague titles such as “Untitled” or “Page 1”.
While titles should be only a few words or a single phrase that sums up your page’s purpose, a meta tag is a longer string of information the spider looks at when indexing the page. Meta tags can be a sentence or two or even a short paragraph in length. Snippets of the meta tag usually will appear below the title on the SERP.
Search engine spiders will also look at any images you include on your site, specifically the image filename and “alt” attribute, which is the text phrase that describes the image if it cannot be displayed for some reason.
Name your images using brief, descriptive filenames that include your keywords whenever possible. Don’t use the default image filenames your computer will assign to your images if you don’t change them, such as “image1.jpg” or “pic.gif”.