Understanding Your Brand’s ‘Unique Selling Point’
No matter what business you are in, there is always going to be competition. Distinguishing your brand from all the others is key to building
No matter what business you are in, there is always going to be competition. Distinguishing your brand from all the others is key to building
The key to any long-term business relationship is value. When what you offer is valuable to your clients or customers — whether it is a
For businesses today, having a website isn’t just a luxury, it’s a necessity. As traditional business morphs into a new kind of digital marketplace, a
The internet as we know it actually hasn’t been around all that long. It’s easy to forget that just 10 or 15 years ago going
Regardless of what type of business you are in, there inevitably is going to be a lot of competition. It doesn’t matter if you own
Most businesses today have an attractive, simple-to-navigate website where online customers can browse, book, and buy. But successful businesses actually have two versions of their
Most people are familiar with some of the most popular logos in the world. These include logos like McDonald’s golden arches, Starbucks’ happy green mermaid,
A lot of unsuccessful small business owners make their marketing efforts entirely too difficult. They tend to overthink their customer targeting strategies by believing they
When you spend every hour of every day working with your business, it’s can sometimes be hard to keep track of the driving message you
The restaurant industry in Florida currently is facing the biggest challenge in its history. Restrictions and closures caused by the COVID-19 global pandemic have created
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There’s an old adage that says, “Give a man a fish and he will eat for a day. But teach a man to fish and