If You Can’t Beat’em, Steal’em
Sometimes your competition does such a good job that it’s practically impossible to overtake them. If that’s the case, don’t spin your wheels trying to
Sometimes your competition does such a good job that it’s practically impossible to overtake them. If that’s the case, don’t spin your wheels trying to
When the first person discovered fire, it was a miracle that changed the course of human history. But when the second person saw them do
Differentiating your business from your competitors in the marketplace is essential. If customers discern little to no difference between what you do and what everybody
Does your business have a personality? Of course, it does! Your business’s personality is likely similar to your own. But it also has its own
Like it or not, you are the face of your business and that’s exactly how people like it. Most people want to associate a person
The most important element of branding is consistency. Your company’s brand needs to offer the same message, tone, even color schemes and fonts on every
Have you ever heard the term “reverse engineering”? It refers to the process of figuring out how something works in order to replicate it for
Sometimes the way to measure the success of a website is simple: The visitor takes the desired action, such as clicking through to another page,
There are lots of ways Lytron Strategic can help build your reputation online. But there also are many things you can do in the real
It’s often hard for business owners to understand how their companies are actually perceived by their customers and people in general. There’s a kind of
For business websites, there’s something that is more important than great design, better than high search engine rankings, and more profitable than instinctive site navigation.
In school, we are told that it’s wrong to look at another student’s paper when taking a test. But in business, copying the best ideas