A target market is the specific group of people you want to reach with your marketing message
. They are the people who are most likely to buy your products or services
, and they are united by some common characteristics, like demographics and behaviors.
The more clearly you define your target group, the better you can understand how and where to reach your best prospects. You can start with broad categories like millennials or single dads, but you need to get much more detailed to achieve the best possible conversion rates.
Don’t be afraid to get highly specific. This is all about targeting your marketing efforts effectively, not stopping people from buying your product. People who are not included in your target market can still buy from you—they’re just not your top focus when it comes to crafting your marketing strategy