One Business, Two Websites

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Google Maps 2 1Most businesses today have an attractive, simple-to-navigate website where online customers can browse, book, and buy. But successful businesses actually have two versions of their company website: One for internet users and one for people using portable devices.

Mobile-ready websites represent the next stage for companies seeking to expand their online presence. They tend to be simpler, cleaner, and less wordy than their web-based counterparts. That’s because they are designed to be viewed by people using smartphones, tablets, and other devices with much smaller screens.

Capturing Customers

Traditional websites designed to be viewed on a laptop or home computer have the luxury of space and clarity. They can feature more content, bigger images, and sharper detail.

But thanks to advancements in smartphone technology, significantly faster WiFi speed, and the availability of broadband practically everywhere, an increasing number of consumers are abandoning their computers and doing most of their web surfing on their smartphones. So businesses need to react by creating mobile-friendly websites that are designed to be viewed on these types of devices.

Streamlined for Surfing

Try viewing a website designed for a computer screen on your smartphone and you will instantly see the problem: Text that is too small to read, buttons that are too small to push, and significantly lower loading speed.

Mobile-ready websites have specific features that make them easier to use for people using smartphones and other portable devices, including larger navigation buttons, reformatted content, and images optimized for viewing on iPhones, Androids, and other mobile devices.

Smart companies have smarter, mobile-friendly websites. Successful businesses recognize the trend towards smartphones and take the appropriate steps to ensure they capture the largest possible pool of prospective customers.

If your website has not yet been optimized for mobile viewing, you are absolutely missing out on the growing trend towards mobile surfing.

Optimize Your Website for Mobile Viewing

Results

Website When you go online to look for products or services do you sit down in front of a computer? Or do you simply whip out your smartphone? Odds are you do both — but are more likely to use your phone 66% of the time, according to a report from the Pew Research Center.

 

Consumers prefer phones over computers because of convenience, location, and speed. Most people don’t have access to their home computer when they are at work, in their cars, or walking around the streets. But when they want to look for that new book they heard about or find a plumber online, they usually aren’t willing to wait until they get home to do it.

 

Smartphones provide instant access to the Internet from practically anywhere — which is why your website needs to be mobile optimized.

 

Faster, Better, Stronger

 

Mobile websites are different than your primary website. If you spent a lot of time and money developing your website for your business so that customers can find your business online, that’s great. But if they click on that website on their phones and it isn’t optimized for mobile phones and tablets, it’s probably going to be slow to load, too crowded to easily read, and not responsive enough for visitors.

 

That means a lot of visitors — if not most prospective customers — are going to click off and visit the mobile-optimized website of your competitors rather than stick around and try to navigate your old-fashioned, slow, and cumbersome website.

 

Website – Built for Speed

 

With 66% of consumers using their smartphones to shop for products and services, you can’t afford to ignore mobile optimization for your website. That’s like shutting the door to 2 out of every 3 customers looking for your business.

 

Mobile optimization improves the way the majority of customers interact with your business online. So if you don’t yet have it, what’s stopping you?

For Your Next Web Design project, Think Mobile

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Today, more people than ever use their mobile devices as the primary way to search for the information, entertainment, product and services they want.

 

So if you are focusing your energy optimizing your website design for use on PCs and laptops, you could be wasting your valuable time and effort.

 

Benefits of Mobile Design

 

The way websites appear on smartphones, tablets and other mobile devices are different than how they look on computer monitors. For one thing, the screen smaller, so you have less room to create an effective package with your content and images.

 

Websites also load differently on mobile devices than they do on PCs. So if your website isn’t using a mobile-optimized platform, it could take longer for your site to load on  people’s smartphones — putting you at risk of being dumped for one of your competitors.

 

For Your Next Web Design project, Think Mobile – Building a Better Mobile-Optimized Website

 

Creating a mobile optimized website for your business website lets you tap into the growing number of customers who are using their mobile devices as their primary web-access tool.

 

It also lets you convert more “window shoppers” into paying customers. Plus, it can increase your customer retention rate so you can achieve more repeat sales and develop loyal, long-term customers.

 

For Your Next Web Design project, Think Mobile – Get the Most from Your Marketing Budget in mobile

 

By focusing on mobile design for your website, you can optimize your web design budget by achieving a higher return on investment.

 

Mobile-friendly pages engage customers instantly and encourage them to act on whatever action your website is targeting: Buying a product, becoming a subscriber, clicking through to another page, or whatever your goal is.

 

Mobile-optimized websites can automatically direct mobile customers who click on your web link or type in your domain name to your mobile site. There they will find better screen definition, faster loading times, and user-friendly navigation.

You May Have a Website, But Is It Mobile Ready?

Your Business

A mobile website is a version of an existing web page that has been optimized to be viewed on mobile devices, which have screens that usually are a lot smaller than the screens on desktops or laptops.

 

Many websites that were built before the widespread use of smartphones and tablets were written in a language that can’t be easily understood by the browsers used by mobile devices. These browsers usually use faster, more versatile JavaScript to provide content more quickly to their users.

 

Mobile-optimized websites also account for memory limitations of mobile devices, as well as touch-screen navigation and the bandwidth of wireless networks.

 

They also can take advantage of the specialized features of mobile devices, such as the ability to take and share high-quality photos and videos, interact in real-time with social media connections, and share texts, links and preferences very quickly.

 

Benefits of a Mobile-Optimized Website 

 

According to eMarketer, adult consumers now spend more time viewing media on mobile devices than they use newspapers and magazines combined.

 

An estimated 73% percent of Americans say their mobile device is now their Number 1 most-used technology device, and 1 out of 4 households have gotten rid of their home phones altogether. Mobile Internet usage is soon expected to overtake desktop Internet access, according to Microsoft Tag.

 

Cost of Not Having a Mobile Website

 

That means your customers are making their preference known:

 

  • Among smartphone users, 74% of all US consumers use location-based services on their smartphones to make buying decisions.

 

  • ComScore reported that 4 out of every 5 consumers use their smartphones to shop.

 

  • Of all online searches performed on mobile devices, 80% are spontaneous, according to Hubspot.

 

  • According to Google, 61% of all mobile web business searches result in a phone call and 59% result in a visit.

 

That means 8 out of 10 of your customers are using their mobile devices to look for businesses like yours and, once they find them, more than half are going to take action once they find one.

 

So if your website isn’t already mobile-optimized, we just have one question: What are you waiting for?!

Are You Ready for ‘Mobilegeddon’?

The Benefits of a Responsive Web Design

Collection Photo Share Email Thumb?Link Token=Wvlainmng9Qf2Ws&Amp;Collection Gid Dbase64=Lp ZdvdymlkaaaaaaaaljqOn Tuesday, April 21, Google once again changed the algorithm its search engine uses to rank web pages. This time, the change adds more value to websites that have been optimized for smartphones.

 

While the event is being called “Mobilegeddon”, Googles latest update probably won’t have as big an impact as its Penguin and Panda updates earlier this decade. That’s because this most recent improvement doesn’t affect the ranking of sites viewed on laptops, PCs or even tablets. It only affects smartphone searches.

 

 Advance Notice Given – Are You Ready for ‘Mobilegeddon’?

Google also gave webmasters plenty of notice of their proposed changes this time. Rather than springing the updated algorithm on unsuspecting web page owners — the way it did to disastrous results with Panda and Penguin — the giant Internet company gave nearly two months’ notice, plenty of time for web designers to optimize their web pages.

 

Mobile-friendly sites have large text, easy-to-click links and are resized to fit on smaller screens. Web sites with these features will now be ranked higher than similar pages that haven’t been optimized for smartphones.

 

More People Using Smartphones

 

The move comes in response to a shift in the way most people access the Internet. Today, an estimated 60% of all searches now come from mobile phones. Google’s objective is to provide its users with the best experience so that it is easier for them to click on the links they want to follow when using their smartphones.

 

Despite the advance notice, any Google update is sure to cause panic among webmasters. And this latest one is no exception.

 

Most major retailers and companies that depend on Google for much or most of their business probably were aware of the update and were able to make the necessary changes well in advance. But small business owners who don’t pay as much attention to such things could find themselves suddenly far down the search engine results pages for their keywords.

Into Mobiles

The death of the PC will not happen soon, but the increase of Tablet and smartphone users are going to be very substantial. The latest number of PC users in the US as of 2003-2004 is almost 234,000,000. The figure for Tablet users in the US in 2012 is almost 55,000,000. Tablet users are projected to increase to around 90,000,000 by 2014. Smart phone users have grown to 102,000,000. As of now many web design specialists like Fort Lauderdale Web Design Agency are starting to create web designs for mobiles separate from the PCs. Fort Lauderdale Web Design experts know that web designs intended for PCs are not mobile friendly.

Fort Lauderdale Web Design Agency will help you get substantial business from mobiles.

Mobiles have made life faster in the fast lane. Fort Lauderdale Web Design specialists have come to realize this. Fort Lauderdale Web Design experts know that businesses with mobile compatible web designs will get more pieces of action on this specific field. Mobile users won’t have to make all the difficult adjustments just to see what’s on your website. Buyers will keep on pressing that button until they find a workable web design; it should be yours. Fort Lauderdale Web Design team doesn’t expect many buyers using mobiles to go to their PCs just to make the orders. They’re always on the go and many business transactions are concluded while they’re in transit.

Your website’s response time should be swift; this is one area where Fort Lauderdale Web Design specialists have a ready solution. Our Fort Lauderdale Web Design experts will create a different web design for your company for both PC and mobile users. There are PC web design ideas which are not mobile applicable. Fort Lauderdale Web Design for mobiles is less cluttered to preserve its bandwidth capabilities for knee-jerk reaction. It should be fast and quick if you expect more business. Fort Lauderdale Web Design specialists have no plans of making your website look bland and boring. It’s still going to be interesting but simpler and quicker to the draw.

A simple but easy to recall website is Fort Lauderdale Web Design Agency’s way of taking the business to you.

Buyers visit your websites because they want to see what’s there to buy. Fort Lauderdale Web Design is geared towards helping customers decide to buy your products by making the process simpler. Don’t expect them to go around appreciating your graphics and background pictures for long. You don’t do this when you buy something from a store. You go directly to your business. This is what Fort Lauderdale Web Design Services is aiming for. The easier the task the bigger the possibility they’ll buy.

Graphics and pictures have their uses. Fort Lauderdale Web Design artists have knowledge concerning the subliminal effects of background pictures. They should not dominate the website but should have the ability to catch the customer’s attention and have lasting recall capabilities. Every time the customer looks at similar things, they’ll remember your website and go back there.

Visit our Fort Lauderdale Web Design Agency website. Fort Lauderdale Web Design Agency also has phone numbers you can use to contact us. Fort Lauderdale Web Design Agency is an affiliate of “Lytron Lead Generation” based in Pompano Beach.