Market Analysis

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When you have a business, it is important to be able control the narrative of your product. You will want the product to have a positive image in the minds of consumers. It is up to you and your company to come up with a message that will convey what you feel the product is all about. Doing this is not an easy task. You will have to conduct research, either by yourself or you can hire another company to do it for you. From this research, you will be able to identify a group of consumers that you will target through the marketing campaign and it is this is the group of consumers that the marketing plan will be designed to. Research will also have to be conducted on your industry and any companies that you identify as your competition.

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By being diligent with your research and getting the whole company involved you will be able to ensure that the marketing plan that is agreed upon will have the best chance of succeeding because the entire company will feel some ownership of the plan and will work to see its proper implementation.
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However, perhaps the most important part of coming up with a marketing plan is knowing your product inside and out. You will have to know how it is going to be used by consumers. If there are many uses for the product, if there is only one, or does it work in conjunction with another product or does it stand by itself. Having a clear understanding of the product will help you streamline your marketing campaign and make it that much more effective.

In addition to pricing and distribution, you need to have an in depth study of your competition included in your outline. You have to know what share of the market they have. How they are marketing their product. Do they advertise on television? On the radio? What about online? Are they known to have good or bad customer service? As well as knowing your company’s strengths and weaknesses, it is important to know the same things about all your competitors.

In order to have a successful marketing campaign you must be able to identify and market directly to your target demographic. Having an intricate knowledge of your product should allow you to identify your target demographic by certain factors. These factors should include their age, gender, education level, job, income level, the size of their household, and where they live in the country. You need to know if consumers of this type of product have loyalty to one brand or are they willing to try new brands that appear on the market.

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Our Systems

Keyword Analysis

This is the most important step of each campaign.
Finding the best keywords with good traffic is what will determine the number of leads you will be getting as the campaign develops.

SEO Keyword Analysis

Constant Competition Analysis:

Your competition ceiling becomes our foundation.
We spy on your competitors, so we understand their strategies in order to beat them.

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Link Building Tracking and Link Detox

If you have a marketing campaign, you need to watch your links closely.
As Google Updates its algorithms, the game change and certain links may hurt your ranking positions instead of helping them.
It is very important that your marketing agency can analyze and clean unnatural links, so you can have a healthy campaign.


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Link Anchor Text Analysis

The anchor texts of your links are extremely important for your domain to rank well. Anchor Links need to follow a certain criteria, as described below:

  • A good portion of the anchor text will be Brand Name, URL, or Brand Keyword
  • Exact match commercial keywords will be used strategically as they are very powerful but also the most likely to trigger automated filters/penalties.
  • Phrase, random, and “other” anchor text types will show up in most natural anchor text profiles
  • A large variety of different anchor text

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SEO Constant Analysis and Reoptimization:

On Site SEO is extremely important for good ranking positions.
Many factors can contribute to the expected results.
Lytron professionals are constantly using systems that provide a fast and accurate overview of the overall site and it’s single pages.

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Analytics Made Easy

Google Analytics may be too intense and difficult for the regular user.
We made it easy for you! With just one click you can access our systems and get to know the basic info you are looking for.

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With Lytron we have all kinds of systems and Tools to measure our campaigns’ success. Our systems and professionals work for your business to guarantee HIGH ROI.

Our Reports are 100% transparent and you can check our work 24/7.

24/7 Call Tracking with Caller Id – Live Report:

With a dedicated username and password, you will be able to check and track your calls at any time you want.
You can view all the calls, their duration, time, caller id, etc.

SEO 24/7 Call Tracking Live Report Part 1
SEO 24/7 Call Tracking Live Report Part 2

24/7 Ranking Tracking Report

With our Ranking Report, you can login with your dedicated username and password and check your rankings on Google and Bing.
You don’t need to wait for a monthly report. You can have access at any time you want, on your convenience.

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