Your ‘Call to Action’ Needs to Be Clear and Obvious

AMMI 1

AMMI 1

Business websites don’t exist in a vacuum. They serve a specific purpose. That purpose needs to be immediately obvious and evident to people who click on your website.

Known as the “Call to Action” — or “CTA” for short — it’s the entire reason your business’s website exists. It’s what you want people to do when they arrive there, whether its to buy your products or services, gain knowledge about your brand and business, or simply sign up to receive further marketing messages in the future.

What Companies Want

Not all websites are simply online catalogs where people can click to buy particular products or sign up for specific services. In many instances, business websites are simply promoting a brand, educating the consumer on the company’s values, or setting the stage for a long-term relationship with page visitors.

Yet whatever the purpose of your particular website, its content needs to clearly steer visitors to the particular action you want them to take. In many instances, this is to enter their email address and/or phone number. Data capture like this offers an opportunity for your business to continue to market to that particular customer long into the future. And it likely will be effective because that person not only landed on your website while looking online for something specific but gladly handed over their contact information, in effect inviting you to continue to market your branding, products or service to them.

Clear and Obvious

Through content, images, and even website architecture, skilled web designers can make your web page’s CTA clear and obvious so that even the most casual visitor will be gently nudged toward the action you want them to take.

In today’s digitally dominant environment, businesses spend a lot of time, money, and effort on their websites. Shouldn’t they serve exactly the purpose you want them to serve?

Keeping Your Websites Fresh

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Websites Fresh

Websites aren’t a “one and done” proposition. To keep visitors engaged, they need to be updated, refreshed, and even redesigned every couple of years.

Website fatigue can be a real challenge for commercial websites. When people return to your business’s pages again and again, they become overly familiar with your websites. And as the old saying goes, “Familiarity breeds contempt”. To keep customers coming back again and again, it’s critical that you keep your website fresh, engaging, and interesting over multiple visits.

Refreshing Websites

Think back on your own experiences. The elements that you found exciting and inviting on your favorite websites quickly became tiresome and trite after repeated visits. The same images, colors, designs, and content quickly can become stale, unappealing, and even repellent.

Visitors to your web pages can have the same experience if you aren’t constantly refreshing, tweaking, and improving your business’s web pages. You want people to come back over and over again but you don’t want them to become bored or dismissive of your websites. The solution is to continually improve your online presence with the help of Lytron Web Design.

Lytron Web Design

At Lytron Web Design, our experienced professional web coders have the skills, tools, and knowledge to keep your web pages engaging for visitors regardless of how many times they click on your business websites. We continually monitor, update, and improve your online offering so that it is appealing and engaging to visitors old and new alike.

Don’t let an old, boring website turn customers away. To be successful in online marketing, you need to be innovative, proactive, and keenly aware of your page visitors’ expectations. With Lytron Web Design constantly updating and improving your web pages, you can instill the same delight and excitement visitors had the first time they clicked on your pages every time they visit your online business.

Website Engineering Starts at the END and works BACKWARDS

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web design software 1

Building a successful website begins with the end: What are the results you want to achieve? Identify your specific goals and the experienced and knowledgeable web design professionals at Lytron Web Design can build the site that gets you there.

Reverse-engineering your web page to deliver your unique and specific goals is the easiest and fastest way to get your business where it needs to be. Once we know what you want from your website, we can build it to suit your specific outcome.

Specific Goals

The operative word here is “specific”. If your goals are vague or generic — such as “I want to reach more customers” or “I want to make my business more well-known in my community” — it’s going to be hard to dial down and achieve these generic outcomes. To get optimal results, website creators need hard numbers: How many more customers do you want to reach in what specific timeframe? How will you measure how well-known your business is in your community and where do you want to set the goal base on this metric?

These kinds of questions help quantify the results you want by offering the ending point our web designers can use to start building your web pages. In web page creation, it’s always best to start at the end and work backward.

Planning and Development

So before you even begin to think about building a website for your business, it’s critical that you spend some time thinking about what exactly you want that website to do. Things like real numbers, hard deadlines, and specific outcomes offer our web designers the starting point from which they can reverse engineer your professional web pages to reach your specific goals.

At Lytron Web Design, we believe if you build it, they will come — but only if you know exactly what you want to achieve with your business’s web pages.

Love Your Family But Trust Professionals

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When you own your own business, people are constantly asking things of you, including your own family. Siblings or cousins with children who recently graduated from a graphic design school, for example, may offer their services to design your business website.

It’s a good idea to remember the old axiom: Family is family. But business is business. You might want to do your relative a favor, but do you really want your business represented online by a website designed by an amateur?

Customer Contact

In today’s business environment, the first point of contact most people are going to have with your business is online. So if they find your website only to discover that it is hackneyed, amateurish, and unhelpful, they aren’t going to care who designed it. They will simply move on to somebody else.

You owe it to your business to give it a professionally produced website that is created by a web design company with a proven track record of success. At Lytron Design, we’re a family-owned business, too. But we understand that when it comes to making contact with prospective clients, it pays to be all business.

Web Professionals

At Lytron Design, we collaborate with clients to create websites that reflect their distinct personalities. But we also strive to accomplish your specific goals, whether they are to build your online reputation, capture leads, or convince visitors to buy right away. For more than two decades, we have helped hundreds of small businesses achieve their online goals. And we can help you expand the scope and size of your business with a professionally produced website that gets results.

Your business is unique. So your website should be as well. It’s admirable to love your family. But when it comes to creating, launching, and maintaining your business website, it pays to leave it to the professionals at Lytron Design.

Which Websites Do You Visit Most Frequently?

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lytron fort lauderdale strategic agency 3

Everybody has a few websites that they visit every day, or possibly even several times per day. While these often include social media sites like Instagram, Twitter, or Facebook, there likely are also a few business websites that are also on your “Favorites” list.

The question is “why”? What is it about these business websites that keep you coming back again and again? Answer that question and you can unlock the key to making your own business website more popular and successful!

Perceived Value

One element of a successful business website is that it offers “perceived value”. Visitors get something worthwhile when they visit. And it doesn’t necessarily have to be something that costs the website owner money.

Helpful and useful information in the form of blog posts is one example. Exclusive offers and rewards are another. Or perhaps it’s some type of exclusivities such as access to a VIP tier status or preferred customer class. When people feel as if there is perceived value in visiting a specific business website, they are more likely to keep coming back again and again.

Encouraging Loyalty

The challenge for the owners of business web page owners is to convince current and prospective customers to visit their site instead of their competitors. The key to achieving this goal is to build strong loyalty bonds among your clientele.

Increasing the perceived value is one way. But so is capturing important personal data about your customers — including information like birthdays, product preferences, geographic location, and so on — then using this information to personalize the experience they have when interacting with your business website.

When people feel like they are one of your most important customers, they are more likely to return to your business website more frequently — and be more open to your calls to action, such as subscribing to an elite service, buying more products, and even endorsing and promoting your business on their social media platforms.

 

People Today Have Less Time than Ever for Your Website

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teamwork consulting fort lauderdale web design zoom 1

When it comes to web design, the most popular trend today could be summarized with the phrase: “Get to the point!”

Most adult users of the internet have been using the web now for nearly two decades. So they know what they want, where to look for it, and what to do once they get there. As a result, most people don’t have much time to waste when they arrive on your website. They simply want to do what they came there for — buy a product, order a service, learn more about your business – and move on to the nex thing.

Lytron Design

With this in mind, experienced web designers like those at Lytron Design are creating optimized websites that meet users’ needs as quickly and efficiently as possible. Elements that were popular just a few years ago — including big photos, lots of text, and numerous links that took visitors all over the place — have been replaced with simplicity, directness, and instinctive design. Nobody has time to read a lot of instructions or try to figure out how to use your website anymore.

Today’s web design assumes users know what they are doing. People today are too busy for anything else.

Optimized Web Experience

While much has changed, business websites still serve the same purpose: To promote your brand, products, services, or whatever you want to focus on. It’s the say they give this to people that has changed.

The first rule of business is “Give the people what they want.” And what your customers crave is a sleek, easy-to-use website that offers results quickly and simply. At Lytron Design, we can transform your clunky, outdated website with optimized design that meets the expectations of today’s users.

Stop living in the past. Strive for the future with optimized websites from Lytron Design.

The One Critical Question Your Website Needs to Answer …

Websites can include lots of important and essential information, such as a business’s location, its hours of operation, and even a description of the products and/or services it offers. But there is one essential question that your website absolutely has to answer if you hope to attract and retain loyal customers: How does your business benefit their lives in real, practical, and immediate terms?

People are online searching for businesses like yours because they want the kinds of things you offer. So if you can convince them that your business solves a problem they are having or meets an urgent need, they will always choose your business. And if you can deliver on that promise, you can make them customers for life.

Problem Solved

For example, let’s say you own a business that provides pet grooming. There likely are dozens — if not hundreds — of other pet grooming shops in your city. So how can you convince the casual visitor to your website that they should choose yours above all of your competitors?

It won’t be by listing facts like operational hours or even prices. The best way to capture their business is to explain how you — and only you — can solve their urgent and immediate problem: The dog they love is dirty and needs to be cleaned by caring, experienced professionals who will treat their pet as if it were their own.

Urgent Need Met

Most people don’t search for businesses online because they plan to do business in the future. In today’s society, people are accustomed to getting what they want right now, immediately, without having to wait. So in order for your business to be successful, your website needs to offer immediate solutions to common problems.

Lytron Web Design has helped hundreds of small businesses just like yours frame their offerings as solutions for prospective customers looking to meet their urgent needs. And we can help you, too. Call today for a FREE consultation!

Do Websites Still Matter?

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When people are looking for products or services online, it’s easy for them to be overwhelmed with the variety of choices. A single Google search can result in literally millions of options.

So how do consumers decide on one business over the other? Frequently, the biggest factor is what their website looks like.

Professional Websites

Beauty is only skin deep. You can’t judge a book by its cover. While these maxims may be true, they don’t apply to websites. Many prospective customers make buy or no-buy decisions exclusively on how professional a businesses’ website appears.

When a website is amateurish, outdated, or is difficult to navigate, you can expect people to spend very little time on it — or even abandon it altogether. But when a business’s website looks modern, sleek, and professionally produced, it instantly instills confidence in the mind of the consumer and they are much more likely to spend a lot more time visiting it — and eventually opting into the business itself.

Digital Decisions

With so many choices, people online don’t have time to spend scrolling through endless web pages. Decisions are often made on an instinctive level and are typically based on things like website appearance, ease of use, and how attractive the pictures are. It’s just human nature.

So for your business to succeed online, you need a website that looks good, is simple to use, and inspires visitors to learn more about the products and services you offer. The reality of the digital age is that you may only get a split second to appeal to people. So your website needs to have instant appeal.

Lytron Design specializes in creating visually optimized, appealing, simple-to-navigate websites that highlight your business’s best features while drawing people in to learn more about what you have to offer. We help make your business stand out from your competitors so web users choose you among all of your competitors.

One Business, Two Websites

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Most businesses today have an attractive, simple-to-navigate website where online customers can browse, book, and buy. But successful businesses actually have two versions of their company website: One for internet users and one for people using portable devices.

Mobile-ready websites represent the next stage for companies seeking to expand their online presence. They tend to be simpler, cleaner, and less wordy than their web-based counterparts. That’s because they are designed to be viewed by people using smartphones, tablets, and other devices with much smaller screens.

Capturing Customers

Traditional websites designed to be viewed on a laptop or home computer have the luxury of space and clarity. They can feature more content, bigger images, and sharper detail.

But thanks to advancements in smartphone technology, significantly faster WiFi speed, and the availability of broadband practically everywhere, an increasing number of consumers are abandoning their computers and doing most of their web surfing on their smartphones. So businesses need to react by creating mobile-friendly websites that are designed to be viewed on these types of devices.

Streamlined for Surfing

Try viewing a website designed for a computer screen on your smartphone and you will instantly see the problem: Text that is too small to read, buttons that are too small to push, and significantly lower loading speed.

Mobile-ready websites have specific features that make them easier to use for people using smartphones and other portable devices, including larger navigation buttons, reformatted content, and images optimized for viewing on iPhones, Androids, and other mobile devices.

Smart companies have smarter, mobile-friendly websites. Successful businesses recognize the trend towards smartphones and take the appropriate steps to ensure they capture the largest possible pool of prospective customers.

If your website has not yet been optimized for mobile viewing, you are absolutely missing out on the growing trend towards mobile surfing.

Breakthrough Web Design Trends for Fall

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Web DesignSummer is already in full swing but many businesses already are getting ready for fall — especially when it comes to their web design. This year, as more consumers make online searches their primary way of seeking out the products and services they want, having a cutting edge website is more important than ever.

 

Web design is constantly changing. But here are some trends that could help your website stand out from your competitors.

 

3D Illustrations

 

Remember 3D movies? The kind where you had to wear special glasses in the theater to see the picture properly? Today, revolutionary changes in web design allow some illustrations on websites to appear in three dimensions with the naked eye.

 

These vibrant, artistic illustrations practically jump off the screen to capture the viewer’s attention. They promote a more interactive experience that delight and compel visitors to return to your page again and again.

 

Screen-Dominating Text

 

Web page designers have discovered that really big words are effective at capturing the attention of web viewers. No, not words with lots of letters that are hard to pronounce and difficult to understand, but physically big words that dominate the screen.

 

Huge fragmented messages on web pages instantly grab the eye’s attention and force viewers to focus on the message being displayed. The communicate urgency and immediacy while engaging the viewer’s imagination.

 

Non-Traditional Cursors

 

The popularity of video games has led web page designers to replace the traditional on-screen cursor with innovative alternatives. Now the cursor on your web page can be your company’s logo, a mascot, or anything else the delights and entertains visitors while encouraging them to spend more time there.

 

Designers can also play around with the function of the cursor. Instead of just pointing and clicking, now cursors can click and hold to add new elements, such as to get a .gif file to load or to play a brief video or animation.

 

The more interactive and entertaining your website is for visitors, the more likely they are to find it, spend time on it, and interact with your business.