For On Page SEO Content Quality Is Still Top Priority

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There are all kinds of things you can do to improve the Search Engine Optimization of your web pages, including both on-page and off-page SEO techniques.

 

But there is nothing more important than providing your page visitors with high-value, helpful content that they can actually use. If you do nothing else, create high-quality content and your web pages will attract a lot of visitors.

 

Content and Web Crawlers

 

Search engines like Yahoo, Bing, and Google use a lot of criteria when judging the value of web pages. But the number one thing they are looking for is high-quality, useful content.

 

It’s simply supply and demand. People aren’t going to use search engines that don’t give good results they can use right away. So Google isn’t going to rank web pages high unless they meet this measurement first and foremost.

 

Your web page can have outstanding design, great embedded keywords, and every other type of SEO technique known to programmers worldwide, but if it doesn’t provide visitors with great content they can genuinely use, it’s never going to rank at the top of the search engine results pages for your keywords. It’s really that simple.

 

For On Page SEO Content Quality Is Still Top Priority – Measure Your Content

 

To ensure your web page has high-value content, simply ask yourself two essential questions:

 

Why are people looking for web pages like yours?

 

What do they expect to find when they arrive there?

 

If your web page clearly provides visitors looking for specific pages like yours exactly what they want when they land there, there is no way your page won’t rank high. Even if you do nothing else to improve your SEO, your page will attract the attention of the top search engines like Google.

 

Providing valuable content that people can genuinely use right away is the best way to get your web pages ranked at the top of Google.

 

If You Can’t Beat Amazon, Join Them!

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If You Can’t Beat Amazon – Join Them! In 1995, Amazon began as an online book seller. But in the subsequent 17 years, it has become the biggest and most successful online retailer in the world.

 

But Amazon founder Jeff Bezos isn’t stopping there. The company has acquired such diverse enterprises as the Washington Post newspaper, upscale grocer Whole Foods, and many others.

 

Many businesses find themselves in direct competition with Amazon, as the online retail giant makes it easier than ever for its customers to buy from them rather than anybody else. In recent years, the company introduced its new Amazon Echo interactive home device that literally allows customers to order practically anything they want simply by asking “Alexa” for it.

 

In recent years, the company introduced its new Amazon Echo interactive home device that literally allows customers to order practically anything they want simply by asking “Alexa” for it.

 

And more innovations are certainly coming from Amazon.

 

If You Can’t Beat Amazon, Join Them! – SEO Florida – Selling through Amazon 

 

In the wake of such marketplace dominance, many businesses are discovering that it is easier to join forces with Amazon than compete against it.

 

Amazon makes few products on its own, instead serving as a marketplace for other businesses’ offerings. Companies can sell their products to Amazon directly for resale, or ship their products directly to customers who buy them through Amazon.

 

While Amazon takes a share of the profits, it is often worth it for companies because they can gain access to the online retailers billions of prospective customers.

 

If You Can’t Beat Amazon, Join Them! – SEO Florida – Amazon Affiliates

 

Another way to use Amazon’s market dominance to your advantage is through its Amazon Affiliates program.

 

When you sign up, you can promote products available on Amazon through your own Website, social media accounts, and elsewhere and when people click through to buy those products, you get a small commission for every sale that is made through your portals.

 

In the early 21st Century, Amazon has created a market position that is hard for other businesses to compete against. So if you can’t beat Amazon, you might consider joining them.

On-Screen Tech Support Builds Bonds with Customers

There is a growing trend among many online retailers to provide on-screen tech support boxes right on their business website. You may have seen these text boxes, which usually pop up at the bottom right-hand corner of the screen when the user lands on the web page.

 

Typically, these on-screen tech support boxes say something like, “Let me know if there is anything I can help you with today!” They also may include an image of a smiling person wearing a headset.

 

How On-Screen Text Boxes Work

 

If the page visitor has questions about your products, services, or other aspects of your business, they can simply type in a text message into the text box.

 

If the on-screen support screen is being monitored by somebody within your company, they can respond right away in real time. Often this responsibility is “pushed” to a specific department, such as customer service.

 

Depending on the setup you use for the on-screen text box, any customer inquiries may be forwarded to an individual’s laptop, smartphone, or another device.

 

On-Screen Tech Support Builds Bonds with Customers – SEO — Building Customer Loyalty Bonds

 

Having an on-screen tech support box right on your website is a great way to build loyalty bonds with your customers. While a very small percentage of customers will actually use the box, people like the idea that there is a real, live person they can communicate with at any time they like.

 

It helps them feel as if you genuinely care about their concerns and questions. On-screen tech support text boxes also give you the opportunity to resolve customers complaints, fix problems, and even upsell customers to more of your products and services.

 

These increasingly popular add-ons to your web pages can be a very effective way to enhance both the usefulness and interactivity of your web pages.

Pictures of People Connect Better with Page Visitors

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When you post articles, blogs, or other content on your web page, it’s important that you always include some sort of image to go with it.

 

But not just any image will do. Visitors to your web page will connect better on an emotional level if you include an image that includes at least one person, rather than simple pictures of objects of products.

 

Numerous studies have shown that Internet users prefer websites that include pictures of people over pictures of things.

 

The Human Touch

 

Human beings are social entities and they like to make connections between people and their stories. When you include an image that includes a real person, people will project their thoughts and ideas onto that image.

 

But when you simply post a picture of a thing, the viewer can’t make that imaginative connection as easily. They can’t empathize with an object in the same way that they can with a real live human being.

 

The Voyeuristic Effect

 

People also like to look at other people. But they don’t always get the opportunity to do so as much as they would like in real life.

 

Think about your own experiences. In the office, or even in your own home, if you were to stare at another person as long as you wanted it probably would make you both feel uncomfortable.

 

But you can look at an online photo of a person as long as you like.

 

This is known as the voyeuristic effect of online marketing. Professional marketers know that if they include images of young, attractive people with their postings, it will attract and hold the eye of the viewer longer.

 

Pictures of People Connect Better with Page Visitors – SEO Fort Lauderdale — Effective Web Pages

 

Your web postings will have more effect if they include photos of actual people whenever possible.

 

People love looking at people. Use that to your advantage.

 

With SEO Don’t Lose Sight of the Big Picture

With SEO Dont Lose Sight of the Big Picture

The algorithms search engines like Google, Bing, and Yahoo use to create search engine results pages (SERPs) are highly complicated and top-secret. They also are constantly being updated, improved, and modified.

 

A lot of web page managers will spend endless hours trying to outsmart these algorithms, constantly scanning the web for anything that will give them an edge over the competition. In some instances, companies will pay thousands of dollars and devote weeks of resources to move up just a few spots on the SERP for their specific keywords.

 

Given today’s highly competitive online environment, it’s easy to get caught up in this web-based arms race. Unfortunately, it’s also easy to lose sight of the big picture.

 

Web Page Basics

 

Inserting a keyword here or moving an image there may marginally improve your page rankings. But if you really want to attract more people to your web pages all you really need to do is to provide high-quality content that people can actually use.

 

That’s what search engines value most. And it makes sense.

 

From Google’s perspective, they want web users to use their search engine more than any other because then they can sell more space to advertisers and make more money. And the best way to attract the highest number of web users is to give the best possible search engine experience.

 

With SEO Don’t Lose Sight of the Big Picture – Give Them What They Want

 

If people go to Google to find information or products they want to buy and instead discover links to low-quality websites that are only marginally related to what they are searching for, they are going to go somewhere else.

 

The same holds true for your web pages. If you don’t provide your customers or clients with what they want, they will keep searching until they find what they are looking for.

 

Google understands this. And you should, too.

With Today’s Web Design, Content Is King

With Todays Web Design Content Is King 1

In order for your web pages to be popular, they have to strike a delicate balance between search engine optimization (SEO) and giving visitors what they want. In effect, web designers have been serving two masters: The giant search engine algorithms like Google, Bing!, Yahoo, and others, and the people who actually visit their web pages.

 

Now, all that is changing. Google and others are realizing that the pages that score the best in their algorithmic equations aren’t always the pages people really want to see. So now they are changing their criteria to favor high-value web pages that provide users with genuinely usable content that looks and feels good.

 

Web Design – Content Is King – Give the People What They Want

 

Like any emerging industry, the internet is getting smarter as it gets older.

 

Consider the auto industry. Birthed in the first decades of the 20th Century, car makers built vehicles that were utilitarian but had few frills. As production became bigger and cheaper, however, auto companies started building cars people wanted, rather than simply stripped down cars they could use.

 

 Web Design – If You Build It, They Will Come

 

The internet is following the same path. Search engine optimization used to be highly formulaic: If you included these keywords, put them in these places, and added a few other SEO tricks, you could be assured of getting a high page ranking on Google.

 

Now that formula doesn’t work. A better plan is to create web pages that include useful content people actually want. Not only will you attract more visitors, but you will make the search engine algorithm gods happy as well and be rewarded with top rankings.

 

The web hasn’t stopped evolving. In fact, we are still in its infancy. But adapting to the changing times will help get your web pages ranked higher.

Search Engines Are Measuring and Weighing Your Website

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When you post a business website on the internet, your aim is for customers to find it easily and quickly. But in order for people to find your website, it has to be appealing to search engines.

 

Google, Bing, Yahoo and other search engines are what connect customers with your website. So if your website doesn’t provide search engines with what they want, it won’t be ranked high on search engine results pages. And if that happens, people are going to have a hard time finding your business website.

 

Search Engines Are Measuring and Weighing Your Website – SEO Florida – Search Engines

 

Like your business, the goal of search engines is to give their customers what they want. So when they scan through the internet looking for new websites, what they are really looking for are those websites that provide the most relevance for their users.

 

When the come across your business website, search engines use an algorithm to scan through it to measure and weigh its relevance to their users and then assign a rating, or ranking, based on what they find.

 

Essentially, search engine algorithms are looking for content that their users can genuinely use. But they also are looking at your website’s performance, such as how fast it works and if it is easy to use.

 

Search Engines Are Measuring and Weighing Your Website – Authority and User Experience

 

Search engines also want to make sure your website is authoritative. In other words, would people likely to go to your website to seek answers for the questions they have related to your content? If so, or if your website is linked to authoritative sites that do provide answers, it will be ranked higher.

 

Finally, search engines consider the overall user experience when people land on your website. If your site attractive? Is it easy to navigate around your web pages? Does it look trustworthy? If the answer is “yes” to all these questions, your business website is more likely to rank high on the search engine results pages for people looking for businesses like yours.

Why Does SEO Matter So Much, Anyway?!

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Small businesses with an online presence have to think about SEO all the time. Why?

 

It’s because Search Engine Optimization, techniques that boost your business website’s online profile, are how most consumers find your business today. Without constant vigilance on SEO, those customers are going to go to competitors.

 

Rising to the Top

 

SEO techniques include things like insert keywords into your web content, posting photos and videos that attract more click-throughs and generally doing everything you can to make your web pages more appealing.

 

Appealing to who? Customers, but also search engines like Google, Bing!, Yahoo, and others. These are the primary tools that people use today to find the products, services, and businesses they want.

 

The Evolution of  SEO 

 

Forty years ago, people used the phone book to look for things like plumbers, car mechanics, florists, and more. But beginning about 20 years ago, people started using computers in their home.

 

Soon, these were replaced with laptops. Then came smartphones. Then tablets.

 

Today, most people use all of these devices to not only search for but also to buy things they want and need. That makes SEO an essential factor for any business that wants to attract customers online. In other words, any business!

 

Getting the Help You Need

 

By this point, most business owners understand the importance of their online profile and web reputation. It’s hard to think of a business that doesn’t benefit from trying to attract customers via their portable devices. It’s simply how business is done today.

 

But not every business owner understands the importance of getting help with their SEO. Managing your online reputation is too complicated to try and do on your own. Instead, you need the help of professional SEO experts, such as “Lytron Lead Generation“.

 

We can help you boost your business’s SEO and attract more customers both online and in the real world. Web-based SEO marketing is simply a fact of life in today’s business environment. Get on board with “Lytron Lead Generation”.

 

Split Testing Measures Success of SEO Efforts

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Split testing is a technique used by online marketers to measure the effectiveness of specific changes to such things as SEO keywords, marketing campaigns, and even the images used on websites.

 

In essence, split testing is based on the approach scientists use to test a theory by using clinical trials. An experiment is set up into two groups: One control group and one test group.

 

For example, pharmaceutical researchers might give one group a new drug they are testing and a second group a placebo. The use of this “control group” structure allows them to keep everything else the same to see the precise effects of the drug they want to test.

 

Split Testing Measures Success of SEO Efforts – Measurable Results

 

Website designers, online marketers, and internet-based businesses often use the same approach. But instead of using human test subjects, they split testing to measure the effects of small changes to their web content.

 

For example, a business with an established website might want to see how well a new marketing campaign works. So they could use split testing to see if it encourages customers to spend more or less than they spend using the business’s existing marketing effort.

 

Two versions of the business’s website are set up: One with then new marketing program and one with the existing campaign. Some customers are directed to one page while others are sent to the other.

 

Split Testing Measures Success of SEO Efforts – Achieving Results Faster

 

Then the business measures the average amount spent per customer for each of the two pages. If the new marketing campaign earns the business more money, it can replace the old program. But if it earns less, it’s back to the drawing board.

 

Split testing can be used to measure the effects of any type of change to a website. It can be something as big as a new marketing campaign to something as small as the wording on a headline or which of two pictures gets a better response.

 

By using split testing, web page designers can optimize the content of pages in order to achieve the results they want faster.

Cross-Marketing on Your Website Can Boost Sales, Reputation

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The objective of most business websites is to promote the product and services that the company offers, as well as reinforcing the brand the organization wants to establish.

 

But should you consider promoting other people’s businesses or other organizations on your website? Maybe.

 

Cross-Marketing on Your Website Can Boost Sales – Reciprocal Marketing

 

Reciprocal marketing is when you promote another person’s business or products on your website in exchange for their promoting yours on their web pages.

 

It simply requires entering into an agreement with another business in order to promote both businesses for the benefit of each other.

 

Obviously, you probably wouldn’t enter into an agreement with a direct competitor. But there may be products or services that complement yours that could be a perfect fit for reciprocal marketing.

 

For example, if you own a health spa you might enter a reciprocal agreement with a company that offers relaxing lotions or aromatic candles. That company would then promote your spa on their website.

 

Both businesses benefit because consumers who are interested in one type of product probably also would be interested in the other.

 

Cross-Marketing on Your Website Can Boost Sales – Community Outreach

 

Another related type of cross promotion on your website is community outreach. This is when you use your website to pledge your support for a local charity or cause you are passionate about.

 

For example, if your website promotes your local business, you might include a badge that supports a local charity such as the Ronald McDonald House. Or you could include a pink ribbon that signifies breast cancer awareness.

 

Community outreach has the dual benefit of supporting an important cause or charity while affiliating your business with doing good in your community.

 

Both cross promotion and community outreach don’t cost you anything more to do, but can bring additional sales and more customers to your business, as well as enhancing its reputation within the community.