Fitting Puzzle Pieces Together

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Successful online marketing is sort of like assembling a jigsaw puzzle: To get the results you want for your business, all the pieces have to fit together.

 

Fortunately, the marketing professionals at “Lytron Lead Generation” are skilled at solving your online puzzle so you can maximize your connections with your customers and clientele.

 

Social Media Marketing

 

Today, one of the most important pieces of the puzzle is your social media marketing. An increasing number of customers now use social media platforms such as Facebook, Twitter, Instagram and others to get recommendations about local businesses, search for new products, and find the services they need.

 

Enhancing your social media profile is just one of the many tasks “Lytron Lead Generation” can help you achieve. Our social media marketing experts understand the intricacies of social media and can help you get the most mileage from your postings.

 

Fitting Puzzle Pieces Together – Search Engine Optimization

 

Search engines like Google, Yahoo, Bing and others are now the primary way people look for products and services. According to a recent study, for the first time ever people now buy more products online than they do in real world stores and malls.

 

So if you want to attract the highest percentage of prospective customers searching online for the types of products or services your business offers, your websites, home pages, online catalogs and other web pages need to be optimized.

 

“Lytron Lead Generation” has the skills, experience and knowledge in search engine optimization (SEO) techniques to maximize the number of people who find your business online. We can revamp your web pages so that they contain the features that Google and other search engines prefer.

 

Fitting Puzzle Pieces Together – Consistency and Branding

 

Another thing “Lytron Lead Generation” can help you with is your branding. It’s important that prospective customers encounter consistent branding across every online platform.

 

Providing your clients with consistent branding helps bring all the pieces of the online marketing puzzle together.

SEO Tips and Techniques for Increasing Organic Traffic

Miami SEO

SEO  is not to be overlooked if you want to increase the online presence of your business. Organic traffic should be a major portion of your regular website traffic. This is traffic that you do not need to pay for. Organic traffic refers to internet users that come across your website through search engine queries. These users already know what they are looking for and this traffic tends to have higher conversion rates. By focusing some of your marketing budget on SEO services, you can increase the amount of organic traffic that you receive and in turn increase your sales.

 

By focusing some of your marketing budget on SEO services, you can increase the amount of organic traffic that you receive and in turn increase your sales. Here are two of the most fundamental aspects of using SEO to increase organic traffic.

 

Use Proper Keyword Research

 

Search engines have begun placing more value on the content of web pages than the actual use of keywords. Though, keywords are still an integral part of search engine algorithms. You should regularly perform proper keyword research. Use online tools, such as the Keyword Planner available through Google Google Ads. Search for keywords related to your industry. Look through the suggestions that the Keyword Planner provides and try to find keyword phrases with low to medium competition and a high monthly search volume.

 

Create Original and Informative Content

 

Perhaps the greatest way to begin improving your SEO  results is to create original and informative content. Your users should get real value from visiting your website. Posting informative content, such as tutorials, tips, and useful information to your website gives visitors a reason to continue coming back to your site. You are also more likely to build backlinks and get users to share your content on social media.

 

These are two starting points to effective SEO. If you need help with any of these steps, you should think about contacting a local SEO and web design firm.

Discover the Benefits of Using Web Design for Your Business

Web Design Company in Fort Lauderdale

Are you still thinking about getting a website built for your business? If you are still relying on a Facebook business page to attract customers, then you are not making full use of the internet. Having a website is an integral part of modern advertising and marketing. Here are the top benefits of using web design Boca Raton services.

 

Promote Your Local Business

 

In this day and age, you need a website to represent your business. In the past, this mostly applied to national companies and web-based businesses. Now, you need a website for your local business. The majority of the public use the internet to find local services and businesses. Without proper online representation, you will get left behind. By hiring web design Boca Raton services, you can have an online destination for those seeking your services or products.

 

Increase Your Exposure and Make Use of Digital Marketing

 

You need a website in order to make use of modern digital marketing. If you feel that your sales have been sluggish or that you are not attracting enough customers, then you will likely seek marketing and advertising services. In the past, you could rely on radio ads, television commercials, newspaper ads, and other forms of traditional marketing. This structure has changed with advances in technology. You now need to devote a portion of your marketing and advertising budget to digital marketing. The digital marketing that you use to promote your business will direct customers to a web page on your website. This means you need a website.

 

Using digital marketing and promoting your local business are not the only benefits that are provided by using web design Boca Raton services. In this day and age, you need online representation. Your website is an extension of your business. Hiring trusted local web design services ensures that your websites honestly reflects your business.

 

If you have not yet had a website built for your business, then get in touch with a local web design firm today.

SEO Can Help You Expand Your Business

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If you are getting tired of waiting for your business to grow, then you need to take matters into your own hands. By focusing your efforts on SEO services, you can begin climbing the search engine rankings and start seeing an increase in website traffic.

 

The majority of the public uses the internet to search for local businesses, products, and services. The traffic that you get from search result queries is more likely to lead to a sale. These people have taken the time to search for a solution to a problem that they have. Instead of spending thousands of dollars on advertising, you may need to place more of a focus on SEO.

 

How Can SEO  Services Help Your Business?

 

With the assistance of SEO services, you should begin to notice a gradual increase in regular website traffic. This is often done through a series of processes designed to improve how your website appears in search engine results. This can include the creation of original content for your website, the building of backlinks, social media marketing campaigns, and other beneficial SEO techniques.

 

How Long Will SEOServices Take to Improve Your Business?

 

The amount time needed to see results will vary. This will depend on the size of the market that you are targeting and the amount of competition you have. It can take longer to appear higher in certain search results. By performing expert keyword research and competition analysis, SEO services can come up with a solution that provides you with the greatest results.

 

It can take up to a year before you begin to see a positive return on your initial investment. You need to be patient with your SEO. It takes time for the results to appear. But, it is worth the effort. In the long run, you need proper SEO. Consider contacting a local SEO Fort Lauderdale service to begin expanding your business.

SEO Improve Your Search Rankings

SEO Basics

What is SEO and how can it help your business? SEO simply stands for Search Engine Optimization. This refers to practices and techniques for ensuring search engines recognize your web pages. SEO is used to increase your search engine rankings in search results. This is the primary method of organically driving traffic to your website.

 

 

On-Site Versus Off-Site SEO

 

As you begin looking for ways to gain more traffic, you may hear the terms On-Site and Off-Site SEO. On-site optimization involves steps that are taken on your web pages. This includes the proper use of keywords, titles, and descriptions, as well as other tasks.

 

Off-site optimization includes steps that occur away from your site. A few examples of off-site SEO include the building of backlinks through commenting on forums, sharing links on Facebook and other social media platforms, and sending out press releases.

 

When you hire an SEO business to help drive traffic to your website, they will likely employ both on-site and off-site SEO techniques.

 

Search Engine Algorithms Determine Rankings

 

Search engines use algorithms to determine which web pages are most useful for a particular search query. These algorithms are used to rank web pages based on how helpful or relevant they are to a user’s search. But first, search engines must create an index of web pages. In order to build this index, search engines send out crawlers.

 

These crawlers search the internet, landing on web pages, and following links, and gathering information about each web page that is visited. This gives the search engines details about the use of keywords on your site, external and internal links, and the actual content of your site.

 

How Can SEO help Your Business?

 

When you search for a term related to your business, how far do you have to search before coming across a link to your website? Depending on the industry you are involved in, if you do not show up on the first page, then you may need to improve the SEO on your website.

 

SEO experts can look at the existing structure of your website and come up with solutions to improve optimization. With SEO, you can begin climbing the search engine rankings, without having to pay for additional advertising. This is an organic solution for driving traffic to your website.

Online Grocery Shopping Booming

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As people become accustomed to getting the products and services they need via their smartphones and mobile devices, they are beginning to turn to eCommerce for even the most routine purchases, such as grocery shopping.

 

According to a new survey conducted by the group 72 Point Inc. on behalf of online organic grocer Door to Door Organics, the number of consumers who shop online for groceries increased 29 percent in 2015. And 19 percent of those surveyed said they did all of their weekly food shopping online.

 

Virtual Grocery Cart

 

Grocery shopping is one of the last holdouts for online commerce. That’s probably because many consumers prefer to physically see the food products they are buying to feed their families — especially meats, produce, and dairy products. Don’t you always open the egg container to see if any are broken?

 

But given the convenience of online shopping, these attitudes are slowly changing. According to the survey, 13 percent of people said that they used a single grocery provider for all of their weekly purchases, but 34 percent said they used more than one. And 53 percent said they visit three or four online and offline stores each week for their food shopping.

 

Produce Holdouts

 

Most are still using online services to shop for everything except produce and other fresh grocery items. And of those people who have bought produce online, more than half — 57 percent — told the pollsters that they were disappointed with the quality and freshness of the fruit and vegetables they received.

 

Most consumers — 58 percent 00 said the would be more likely to buy produce online if websites included information about where the products were picked and packaged. And 51 percent said they would like to be more willing to buy produce online if they knew that it came from local farms.

 

The survey reveals that attitudes towards eCommerce are continuing to evolve.

Inspire Creativity with Your Workspace

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Having a workstation that promotes creativity and success is important if you have a job in which creative thinking skills are important, such as a graphic designer or web design professional.

 

But regardless of your job, most people spend a lot of time at work, so you might as well have an environment that is comfortable and puts you in a good mood so you can be more productive.

 

Get Some Boxes

 

Start transforming your workstation by getting a few storage boxes you can use to organize your office and clear out the clutter.

 

Buy plastic or cardboard boxes at any office supply or home improvement store or get some boxes for free from your local grocery store or other retail business.

 

Get Rid of the Clutter

 

The first step is to clean everything off the surface of your desk, other than your computer and telephone. As you are removing each item, ask yourself this question: “Have I touched this particular report/paperwork/other type of clutter in the past week?” If the answer is “yes”, put it into one pile. If the answer is “no”, put it into another.

 

Most of the items in your “no” pile can be stored away or thrown out. This is especially true if they are printed duplicates of reports or paperwork you already have stored in your computer or can access online.

 

The majority of the items in your “yes” pile also can be stored or tossed. Unless a particular report or paperwork or other item is something you absolutely need to have access to today, right now, then it has no business being on your desk.

 

Lighting Your Way

 

Lighting is an area that is often overlooked but actually can have a profound effect on both the appearance and productivity of your workspace.

 

You should have two separate sources of light into your room: One from an overhead lighting fixture — or, even better, from a natural light sources such as a window —  and the second should come from a task light.

 

 Have a Focal Point

 

Having a focal point in your workspace directs your attention so that you can more easily keep on task. For many people, this is the laptop or PC at your workstation, but it also can be something like a calendar, a to-do list or something else that keeps you on track.

3 Ways to Improve Local SEO for Your Business

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People who go online to search for the products, services and businesses they want in their local area will instantly get a listing of results based on the keywords they type in.

 

 

Every small business owner wants the links to their business to be at or near the top of that list because usually web users will click on one of the top-listed links and ignore all the rest.

 

 

Business – Straight to the Top

 

 

To get your business listed at the top of that list, you need to use local these Search Engine Optimization, or local SEO, techniques that will cause Google, Bing, Yahoo and other search engines to list the link to your business’s website first:

 

 

  • Get a Google My Business Page — The GMB platform allows business owners to create their own free Google+ Local pages. Simply go to the Google Brands page and click on the button that says “Create a GMB Page”. This will instantly make Google more aware of your business and help improve your website’s page rankings.

 

 

  • Free Google Webmaster Tools — Google also lets you optimize your web pages so that they are more appealing to its search engine. Go to Google Webmaster Tools, create an account, and add your website to the dashboard. You can then check your site’s health for potential issues that Google has already detected for you; see how most users are currently finding your site – and what you can do to make it easier; and see optimizations that will improve Google’s ranking of your website.

 

 

  • Use the Best Keywords — To get the most customers, your website needs to have the exact same keywords that people typing into Google to find Business like yours. Go to Google Ads Keyword Planner and search for different keywords to see how well they perform. Try out different keyword combinations until you find the ones that are going to bring you the most customers.

 

Choosing the Best Meta Title to Get Your Website Noticed

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The terms “meta title” and “meta description” refer to textual words or phrases that describe your website to search engines.

 

You don’t necessarily have to include these within the content of your web page in order to get SEO value from them. Instead, they are simply there to give search engines and visitors an idea of what your page is all about in a nutshell.

 

Website – A Nutshell Description

 

When most visitors reach your page or see it listed on search engine results, they may not be familiar with who you are or what you do. So your meta title needs to provide some immediate, instant information about your business, not just its name and slogan.

 

Traditionally, a meta title will follow this structure: Keywords | Business Name | Location | Website

 

So, for example, if you own an exterminator business in Louisville call Bugs-B-Gone, your meta title might be “Exterminators Bugs-B-Gone Louisville”.

 

Website – Meta Title Tips

 

Some things to keep in mind:

  • Your meta title needs to be short. Google limits you to 70 characters, but the shorter the better. Between 50 and 55 characters — spaces included — is optimal.

 

  • The way your meta title appears on search engine results depends on the words the person searching types in. Google will put the words that match your meta title in bold. So keeping your meta title short is doubly important.

 

  • Use vertical bars to separate the different elements of your meta title. This makes it easier for people to read and helps it stand out better: Exterminators | Bugs-B-Gone | Louisville

 

  • Your meta title also will appear on browser tabes and social media posts, so make certain it is clear and eye-catching.

 

  • If you are a local business owner, it’s important to put the specific location of your business in your meta title. This will help limit your audience to only people within your geographic region.

 

Having a “smart” meta title will connect you with a bigger set of potential customers.

Local SEO Makes It Easier for Customers to Find Your Business

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Local SEO is a technique small business owners can use to make it easier for potential customers to connect with their business both online and in the real world.

 

Thanks to near-universal Internet access and the popularity and affordability of mobile devices, smartphones and tablets are one of the most popular ways for people to search for the products and services they want.

 

As a result, local SEO — or increasing the profile of your business on geographically local searches from mobile devices — is critical for attracting prospective customers who are in your immediate area.

 

Google My Business Local SEO

 

Google remains the most popular search engine on the Internet. So creating a Google+ local page for your business listed is one of the first things you need to do to get local customers aware of your business.

 

Even if you don’t create a Google+ page, Google may build one for you based on the information it finds about your business online. So it’s important that you make sure any information listed there — including such things as hours of operation, menus, prices, and so on — is accurate.

 

Another important directory is the Yellow Pages. No, not the thick yellow phonebook of yesteryear, but the website YP, which is the modern digital version that many web browsers use to search for local businesses.

 

Social Media

 

Another way people select the businesses they want is through social media. Getting recommendations from social media contacts is one of the most common referrals for most consumers.

 

As a small business owner, you can improve your online reputation and drive more customers through your doors by launching a multi-faceted social media campaign. It can include such elements as a Facebook Fan page devoted to your business, regular status updates and Twitter postings, an Instagram account where you can share photos related to your business and other efforts.

 

Local SEO can drive more customers to both your website and to your brick and mortar business, so it’s something most small business owners today can’t afford to ignore.