7 Things to Do During Coronavirus Downtime
Posted by on April 2, 2020 in Business
7 Things to Do During Coronavirus Downtime

If your business is shut down fully or partially as a result of the COVID-19 crisis, that doesn’t mean you shouldn’t stay busy. Use the downtime productively by taking steps to prepare your business for potential growth after the national emergency is over.   If you are a small busine...

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In the Midst of Crisis, Check in with Customers
Posted by on April 2, 2020 in Business
In the Midst of Crisis, Check in with Customers

Many businesses have been closed for weeks. There have been no customers, no sales, and in many communities there’s no end in sight.   Keeping your business running during the COVID-19 global pandemic is probably a moot point at this point. Unless you are in an industry that has been desi...

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COVID-19 Crisis Prompts Drastic Measures
Posted by on March 26, 2020 in Business
COVID-19 Crisis Prompts Drastic Measures

The coronavirus crisis has profoundly affected businesses worldwide. From the smallest one-person digital startup to the biggest corporations in the world, business leaders right now are making make-or-break decisions to ensure their survival.   In many places, businesses are shut down by...

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What Can You Do to Help?
Posted by on March 25, 2020 in Business
What Can You Do to Help

After the COVID-19 global pandemic is over, businesses will be judged by what actions they took in the time of crisis to help other people.   Did they take care of their employees who were suddenly left without a regular income? Did they contribute to the welfare of their customers who we...

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Keep Communicating with Your Customers
Posted by on March 25, 2020 in Business
KEEP COMMUNICATING WITH YOUR CUSTOMERS

All across America, many businesses are temporarily closed. For small business owners, the challenge today is maintaining their connections with their customers even if they don’t have products or services they can offer currently or in the short-term future.   It is imperative that bus...

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Business Doesn’t Stop When Customers Stay Home
Posted by on March 18, 2020 in Business, Marketing
Business Doesn’t Stop When Customers Stay Home

The COVID-19 virus unfolding in the US and worldwide has profoundly affected most businesses. When people are being advised – or in some cases ordered – to stay home, it is going to affect the say they buy products or services.   Companies that depend almost exclusively on foot traffi...

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5 Ways to Instantly Build Brand Trust
Posted by on February 19, 2020 in Business
5 Ways to Instantly Build Brand Trust

Of all the things that go into developing your brand, TRUST is the most important. If customers or clients don’t trust your brand, it isn’t going to last very long.   But if you can effectively build brand trust, your brand can keep growing and growing and growing … indefinitely. ...

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E-commerce Requires Multi-Layer Marketing
Posted by on July 3, 2018 in Business, Marketing
E-commerce Requires Multi-Layer Marketing

For better or for worse, the world's commerce is in the midst of changes the likes of which have been unseen since the late 19th Century's Industrial Revolution.   The "Digital Revolution" is affecting the way people everywhere search, buy, and consume products and services. Today, for th...

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