UX Website Design: 3 Mistakes to Avoid

UX Website Design: 3 Mistakes to Avoid

Here at Lytron Marketing Agency, our Website experience spans over a decade and we have watched UX design evolve from large screen computers to hand held devices. For those who don't know what UX is, User experience design is the process of enhancing user satisfaction with a product by improving the usability, accessibility, and pleasure provided in the interaction with the product. As a Graphic Designer by trade, I started off working with UX design before I realised what it was called. Choosi...

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In the 21st Century, Businesses Need an Online Presence

We are only 18 years into the 21st Century and already life has changed enormously, especially in commerce. We are on the verge of having self-driving cars and trucks, packages that are delivered to our doorsteps by robotic drones, and widespread automation in both the home and the workplace. Despite all these futuristic technological advances, one thing hasn't changed for business owners: If you don't continually attract and engage new customers, your business isn't going to be successful...

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Complicated Online Environment Requires Multi-Layer Marketing

Complicated Online Environment Requires Multi-Layer Marketing

For better or for worse, the world's commerce is in the midst of changes the likes of which have been unseen since the late 19th Century's Industrial Revolution. The "Digital Revolution" is affecting the way people everywhere search, buy, and consume products and services. Today, for the first time in world history, more people are likely to use the Internet to find the things they want than any other way of searching. Businesses have always had to be adaptable in order to be successful. B...

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The Purpose of SEO Is to Attract Page Visitors

The Purpose of SEO Is to Attract Page Visitors

Web content has undergone a transformation in just the past couple of years. A decade or five years ago, many web designers were focused on creating blogs, web pages, or other text-based content for page visitors to read. But thanks to the explosion in streaming video services, technological advancements in data storage and bandwidth, and the enhanced abilities of the new generations of smartphones and other devices, today's web designers and content creators are increasingly using video, ani...

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Does Your Website Look Professional?

Does Your Website Look Professional?

When you spend so much time developing and creating your website, it's sometimes difficult to get perspective. You are so up close and personal with the online content on your web page that you often can't tell if it actually looks professional, let alone good. We've all seen websites where we've thought, "What were they thinking?" Probably the page creator was thinking too much about the tiniest details of their web page that they couldn't see that it didn't have their original intended effect...

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Where Should You Promote Your Website?

Where Should You Promote Your Website?

Even if your business has the greatest website ever built, it's not doing any good unless people are looking at it. So web design is only half the battle. The other half is web promotion. In order to attract the most visitors, your website should be promoted in both the virtual world and in the real world. Web Design Fort Lauderdale -- Online Marketing By this point, there have been volumes written about how to promote your website online. These types of online marketing can include sea...

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Without a Website, Who Can Find Your Business?

Without a Website, Who Can Find Your Business?

Businesses today need to have an online presence. The days of opening a storefront and waiting for customers to discover your business are long gone. Today, nearly all customers search for the products and services they want online. And why wouldn't they? It's faster, easier, and more efficient. And today more than ever, people are all about getting things done quickly. Web Design Florida -- The Amazon Effect Think of your own shopping habits. If you are like most people, the percentage...

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Competitive Research Can Improve Your Website

Competitive Research Can Improve Your Website

Does your website look like everybody else's? If so, you could be missing out on potential clients and new business because you blend in with the crowd. The key to promoting your business or personal website online is to be distinctive. And the first step toward standing out from everybody else is to see what other web page owners in your niche are doing. In other words, you need to do some competitive research. Web Design Miami -- Capturing Your Customer's Imagination The best web desi...

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Does SEO Even Matter Anymore?

When the internet first became popular, the name of the game for small businesses was search engine optimization or SEO for short. These are the techniques web builders can use to improve the odds of their websites being ranked high on Google, Bing!, Yahoo and other popular search engines. Beginning in the late '90s and continuing until just a few years ago, most people used these search engines for school, work, and social purposes. But most importantly for businesses, they also used Google ...

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Five Basics Every Web Page Creator Should Remember

Five Basics Every Web Page Creator Should Remember

Web design today is more complicated today than ever before. Now that just about everybody is online pretty much all the time, websites always need to do more, more, more. Keeping up with the latest developments can be a real challenge, especially for new web designers. It's very easy to become overwhelmed by everything that's going on to the point where the simplest, most basic things are forgotten. With that in mind, here are five basic things every web designer needs to keep in mind whe...

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Use Separate Websites For Specific Audiences

Use Separate Websites For Specific Audiences

If your business uses a website to promote your brand, sell products or services, or simply generate new customer leads, you already are ahead of the game. An increasing number of people worldwide are choosing the web over every other media to find the companies, products, and services they want. But what if you are doing business in one country and want to attract a more global customer base. For example, you have a business based in the US but want to be able to attract customers from Cana...

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When It Comes to Customer Service, It’s Personal

When It Comes to Customer Service, It’s Personal

If you want to create a deeper, more meaningful connection with your online customers, you need to make your interactions seem more personalized. When people feel as if you know them and they know you, they are more likely to come back to your website again and again as opposed to an impersonal competitor. Engaging customers on a personal level is the key to your online business's success. Web Design Fort Lauderdale -- What's My Name? Countless studies have shown that people respond...

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Post-Interaction Opinion Surveys Offer Multiple Benefits

Post-Interaction Opinion Surveys Offer Multiple Benefits

When customers click on your website, shop in your online store, or even visit your brick and mortar business, you want to ensure that they have the most positive, problem-free experience possible. If something goes wrong -- such as their having a technical issue, a negative customer service interaction, or they fail to get the products or services they want in a timely manner -- you need to know about it as soon as possible. Resolving a problem to a customer's satisfaction can often stren...

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Despite Tech, Business Still All About Connections

Despite Tech, Business Still All About Connections

Ever since commerce first began in pre-historic times with people bartering with each other for goods and services, success has always been more about who you know than what you know. Business is about connections, whether they be vendors, customers, suppliers, or even competitors. The more people you know, the more successful your business will be. SEO Fort Lauderdale -- Different Arena, Same Game The rise of the internet and online commerce over the course of the last two decades may have c...

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Blog Post Comments from Bots Aim to Artificially Boost Rankings

Blog Post Comments from Bots Aim to Artificially Boost Rankings

Most blogging platforms offer the opportunity for readers to post comments. This ability helps makes blogging more interactive than other forms of content creation because readers can actually hold an only dialogue with the blog's author. But sometimes comments left on blog posts can seem nonsensical, unrelated to the content in any way, or just plain bizarre. In many instances, these comments were usually posted by "bots", automated content generators that are aimed at creating as many links ...

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Voice Search and Digital Assistants Here to Stay

Voice Search and Digital Assistants Here to Stay

The latest trend in tech today is the growing popularity of voice search and digital assistants. Every major tech company now has their own version of this helpful, disembodied technology. Amazon has Alexa. Google has Google Assistant. Microsoft has Cortana. And, of course, Apple has Siri. Within just the past 12 months, the number of web users who rely on digital assistants to help them listen to their favorite music, answer questions about the weather, set cooking timers, and even unlock doo...

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Web Design Florida: Stock Photos vs. Authentic Images

Web Design Florida: Stock Photos vs. Authentic Images

Stock image of a sea turtle Have you ever gone to a website and seen a photo and thought, "Hey, I've seen that before!" If so, it was probably an image that the web page creator copied from a stock photo service. Stock photo services can be either paid or free. Free services include Wikimedia Commons and Flickr. You may need to attribute the author of the photo but you can usually use their images without having to pay a royalty. Paid stock photo sites include Getty Images, Shutterstock, and...

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First Impressions Critically Important for Websites

When meeting new people, first impressions are important. How people look, the way they act, how friendly and helpful they are all influence your decision whether or not to interact with them. The same holds true for web pages. In fact, first impressions are even more important when people land on your web page. That's because visitors will make judgments about the credibility of your web page in as little as 50 milliseconds after they land there. And one out of every five people who visit...

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A Single Video Can Be Used Multiple Times

A Single Video Can Be Used Multiple Times

Video is one of the most immediate and effective ways to communicate with a target audience. The types of videos you produce are many. It can be a video promoting your business's products or services, establishing your brand, or enhancing your reputation within the community. Or it can be an instructional video that teaches viewers something useful that they can use right away. Or you can simply share somebody else's video, providing your customers with relevant content that they can enjoy...

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Fast-Loading Pages Keeps Visitors Coming

Fast-Loading Pages Keeps Visitors Coming

It's no secret that internet users prefer speed. If pages take too long to load, particularly on mobile devices, visitors are likely to bounce somewhere else. In fact, recent studies have found that if a web page takes longer than 3 seconds to load, about 40 percent of people will just go somewhere else. That's a problem if you rely on your business website to attract new customers and hang on to existing ones. SEO Florida -- Google and AMP Google, the world's most popular search engine...

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Too Many Bounce Backs Can Hurt Your SEO Ranking

Search engines like Google, Yahoo, Bing, and others use a lot of different kinds of metrics when assessing the value of your website. One of the most important is the number of bounce backs they detect from your web page. A bounce back is when somebody goes online, finds your website and clicks on it, then immediately clicks back to the search results page -- presumably because they did not find what they were looking for on your website. Too many bounces will definitely hurt your site rankin...

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For On Page SEO Content Quality Is Still Top Priority

There are all kinds of things you can do to improve the Search Engine Optimization of your web pages, including both on-page and off-page SEO techniques. But there is nothing more important than providing your page visitors with high-value, helpful content that they can actually use. If you do nothing else, create high-quality content and your web pages will attract a lot of visitors. SEO Fort Lauderdale -- Content and Web Crawlers Search engines like Yahoo, Bing, and Google use a lot o...

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Keep Content Short, Snappy, and to the Point

Keep Content Short, Snappy, and to the Point

One of the unintended consequences of the rise in popularity of the internet is a shortening of people's attention spans. When you scroll through dozens of websites per day, you generally don't have time for a lot of in-depth content. So it is important to remember when creating content for your website that it should be as concise as possible. This will help keep people on your pages longer. Web Design Fort Lauderdale -- Two Examples Sentences should be simple and direct. You don't hav...

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