After the personality study and definition are completed, we start writing the Brand Message.
By creating a brand manifesto, we can organize your mission, vision, values and feelings about what you do.
It is important that your message and tone of voice appeal to the needs of your target audience, making them feel connected and secure in acquiring what you are offering.
We use the language created in all the graphic material that will be produced in the next step: social media posts, emails, videos, etc. It is these texts, created with a focus on emotional appeal coupled with images and sounds, that allow you to win and retain your customer, increase your credibility and, consequently, your sales.