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THE JOKER Archetype

BRAND CULTURE
Let your hair down & start living!
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BRAND VOICE
Fun loving, playful & optimistic
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BRAND EXPERIENCE
All about having fun and living life in the moment!
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What is
the Joker
Archetype?

The Jester is all about having fun and living life in the moment. They not only love having fun themselves, they see it as their duty to be a ray of sunshine in everyone’s life around them.

Joker

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