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The Ruler Archetype

Brand Culture
Is about exuding prosperity and success
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Brand Voice
Commanding, Refined and Articulate
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Brand Experience
Feels like being a part of an exclusive club
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THE ARCHETYPE OF

The Ruler Personality

The Ruler desires control above all else and is a dominant personality. They get the job done on time, within budget, and above expectations. Rulers want to feel a sense of superiority and being a part of a V.I.P club. This is not about mass appeal but emphasizing the their exclusivity and power.

Objective

Create a prosperous, successful family or community control

Skill

Responsibility, leadership exercise power

Weakness

Being authoritarian, unable to delegate chaos, being overthrown

Characters

Ruler Story Archetype

Barack Obama

Barack Obama was the first African-American president of the United States

Elsa

Frozen Movie

King Authur

The History of the Kings of Britain

Archetype Video Ads

THE ARCHETYPE OF THE RULER

Brands & Industries

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Automotive (Luxury)
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Watch Manufacturers
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Hotels
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Formal Wear Apparel
Power isn’t everything,
it is the only thing!

DRIVE

Power
Prosperity
Status
Success
Wealth

FEAR

Weakness
Insignificance
Failure
Poverty
Destitution
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