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The Hero Archetype

BRAND CULTURE VOICE EXPERIENCE

Where there is a will there is a way
- Brand Culture
Honesty, bravery and determination
- Brand Voice
feel empowered to succeed and achieve
- Brand Experience

CHARACTERS

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NELSON MANDELA

It always seems impossible until it's done.

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NEO THE ONE

I don’t like the idea that I’m not in control of my life.

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Lionel Messi

The best decisions aren't made with your mind, but with your instinct.

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BATMAN

It's not who I am underneath, but what I do that defines me.

01

OBJECTIVE

To prove one’s worth through courageous acts expert mastery in a way that improves the world

02

SKILL

Competence and courage to be as strong and competent as possible

03

WEAKNESS

Weakness, vulnerability, being a “chicken” arrogance, always needing another battle to fight

INDUSTRIES

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Sportswear​
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Emergency Trade Services​
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Outdoor​
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Marines & Army​
HERO ARCHETYPE

VIDEO ADS

Nike Football

0 Mil Views

A Nation's Call

0 k Views

Back at It

0 Mil Views
Where there is a will, there is a way. Hero’s want to rise to their ambitions and brands that can acknowledge those ambitions and encourage the challenge will connect with them.

Drive

Fear

COLOR SCHEMES

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