Adwords Industry Benchmarks

As marketing analysts we’re constantly thinking about the most optimal way to target our potential customers. With so many metrics to keep tabs on, figuring out whether or not you’re getting it right is often easier said than done.

To help shed some light on the situation, the folks at WordStream released a detailed new study on AdWords industry metrics. The study reveals a ton of helpful industry-specific benchmarks for both search and display ads, including average clickthrough rate (CTR), average cost-per-click (CPC), average conversion rate (CVR), and average cost-per-action (CPA).

Average Conversion Rate

conversion-rate-by-industry-table

conversion-rate-by-industry

Average Click Through Rate

ctr-by-industry-table ctr-by-industry