Does Your Website Look Professional?

Does Your Website Look Professional?

When you spend so much time developing and creating your website, it's sometimes difficult to get perspective. You are so up close and personal with the online content on your web page that you often can't tell if it actually looks professional, let alone good. We've all seen websites where we've thought, "What were they thinking?" Probably the page creator was thinking too much about the tiniest details of their web page that they couldn't see that it didn't have their original intended effe...

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Without a Website, Who Can Find Your Business?

Without a Website, Who Can Find Your Business?

Businesses today need to have an online presence. The days of opening a storefront and waiting for customers to discover your business are long gone. Today, nearly all customers search for the products and services they want online. And why wouldn't they? It's faster, easier, and more efficient. And today more than ever, people are all about getting things done quickly. Web Design Florida -- The Amazon Effect Think of your own shopping habits. If you are like most people, the percentage...

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Give Visitors a Reason to Stay on Your Page

Give Visitors a Reason to Stay on Your Page

Getting ranked high in the Search Engine Results Pages for your website's keywords is the top priority of most web page designers. But being Number One doesn't do any good if people click off your page as soon as they arrive there. In order for a website to be successful, page visitors actually have to stay on your website. And the best way to do that is to give them a reason to stay. Web Design Florida -- Click On, Click Off Having a search engine optimized website is important for any...

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Web Design Florida: Stock Photos vs. Authentic Images

Web Design Florida: Stock Photos vs. Authentic Images

Stock image of a sea turtle Have you ever gone to a website and seen a photo and thought, "Hey, I've seen that before!" If so, it was probably an image that the web page creator copied from a stock photo service. Stock photo services can be either paid or free. Free services include Wikimedia Commons and Flickr. You may need to attribute the author of the photo but you can usually use their images without having to pay a royalty. Paid stock photo sites include Getty Images, Shutterstoc...

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Too Many Bounce Backs Can Hurt Your SEO Ranking

Search engines like Google, Yahoo, Bing, and others use a lot of different kinds of metrics when assessing the value of your website. One of the most important is the number of bounce backs they detect from your web page. A bounce back is when somebody goes online, finds your website and clicks on it, then immediately clicks back to the search results page -- presumably because they did not find what they were looking for on your website. Too many bounces will definitely hurt your site rankin...

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The Colors You Choose for Your Website Matter

Picking out the color scheme for your website is one of the most important decisions you will make. Colors have a subliminal effect on your web page visitors. So the best colors for your specific website will depend on what you want to people to do once they land there. Many businesses will simply choose colors that match those in its logo or products. But there is a lot to learn about the psychology of colors. Before you make any decisions, you should consider the questions of colors care...

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Monetizing Personal Data with Your Website

Monetizing Personal Data with Your Website

People will return to businesses if they feel as if they have a personal relationship with them. Think about your own experience: When employees at your favorite coffee shop know your regular order or your local bookstore calls you when your favorite author has a new book out, aren't you more likely to go back there? Capturing and storing personal information about your customers can help build trust relationships with them and keep them returning to your online business again and again. ...

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Web Design Florida: Tips for Optimizing Your Website

Web Design Florida: Tips for Optimizing Your Website

When visitors land on your website, do they immediately understand what your business does or what types of products you offer? If not, the problem usually lies with your web design. How you set up your pages directly influences whether your page visitors are going to stick around or "bounce" to another site. Web Design Florida -- Things to Avoid If your web page is too busy, if it includes a lot of annoying animations, or you are still using Flash, your visitors are probably going to b...

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Rewards and Recognition Keep Customers Coming Back

Rewards and Recognition Keep Customers Coming Back

The people who visit your website have plenty of other options. So how can you be sure that they will keep returning to your web page over all of your competitors? You can increase the chances that customers will come back to your pages again and again by launching rewards and recognition programs. Web Design Florida -- Recognizing Your Customers People like to be recognized. It's just human nature. So when you come up with ways to recognize return customers who frequent your website, t...

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With Today’s Web Design in Florida, Content Is King

In order for your web pages to be popular, they have to strike a delicate balance between search engine optimization (SEO) and giving visitors what they want. In effect, web designers have been serving two masters: The giant search engine algorithms like Google, Bing!, Yahoo, and others, and the people who actually visit their web pages. Now, all that is changing. Google and others are realizing that the pages that score the best in their algorithmic equations aren't always the pages people r...

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5 Web Design Obstacles That Could Frustrate You

Thanks to the many all-inclusive web design apps out there, anybody can create and design their own highly effective website that is guaranteed to go viral, right? Not so fast. Even though places like WordPress, Weebly, and Squarespace certainly make it easier to design websites, they don't do everything ... at least not everything you need. Web sites need to do more than just exist. They also need to look great, be easy to navigate, and easy for people to share. Web Design Florida -- L...

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Intended Audience Determines Social Media Platform to Use

In a little more than a decade, social media has grown from being a niche marketing platform to one of the most important ways for businesses to connect with customers. It's almost hard to believe that Facebook was only created in 2005 when Mark Zuckerberg and some of his Harvard classmates developed it as a way to meet girls. Today, there are dozens of popular social media platforms. And the one you choose to promote your business, products, services, or brand is often determined by what...

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Coding: Blue Collar Jobs of the Future?

Pick up any newspaper or log into any news website and you are certain to find stories about how automation is eliminating the jobs of blue-collar workers. Everybody from factory workers to farmers to truck drivers has either already been replaced by robots, or may soon be. So where does that leave recent high school graduates who aren't planning on attending a four-year college or university? What kind of future career prospects can they expect of traditional blue-collar jobs are going a...

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Cross-Marketing on Your Website Can Boost Sales, Reputation

The objective of most business websites is to promote the product and services that the company offers, as well as reinforcing the brand the organization wants to establish. But should you consider promoting other people's businesses or other organizations on your website? Maybe. Web Design Florida - Reciprocal Marketing Reciprocal marketing is when you promote another person's business or products on your website in exchange for their promoting yours on their web pages. It simply re...

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Web Design Florida

If you have never worked with web design or page creation before, all the technical terms related to coding can seem a little bit intimidating. Like anything else, however, once you start to work with a design program, it becomes quite instinctual. To help you get started here's a breakdown of some of the most basic terms you will encounter once you get started. Web Design Florida -- What Is HTML? One of the first terms you are likely to encounter is HTML, which is an acronym for HyperText ...

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More Storage Lets You Do More with Your Website

You may have noticed that computers, tablets, and smartphones are getting smaller and faster than ever before. While some of that has to do with technological advancements like high-definition screens and improvements in processing speeds, none of it would be possible without the huge leaps that have taken place in data storage. While some of that has to do with technological advancements like high-definition screens and improvements in processing speeds, none of it would be possible without ...

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