Life’s a Beach. Enjoy It!

One of the best things about living and working in Florida is that you are never more than an hour or two's drive from the beach. Pretty much any direction you go -- except due north -- if you just keep going, sooner or later you are going to run into an ocean.Florida also has some of the best weather of anywhere in the world. So not only are you constantly near a beach, but it's also going to be warm enough to enjoy it.SEO Florida -- Break Out of Your Normal RoutineDespite this, the...

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Split Testing Measures Success of SEO Efforts

Split testing is a technique used by online marketers to measure the effectiveness of specific changes to such things as SEO keywords, marketing campaigns, and even the images used on websites.In essence, split testing is based on the approach scientists use to test a theory by using clinical trials. An experiment is set up into two groups: One control group and one test group.For example, pharmaceutical researchers might give one group a new drug they are testing and a second group a pl...

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Capture More Traffic with Geo-Specific Keywords

Keywords are what search engines use to rank websites. They are specific words and phrases that best describe what a particular website is all about.For example, if your website promotes your dry cleaning business, you want to include keywords such as "dry cleaning", "clothes cleaning", "one-hour dry cleaning", and others.Search engines such as Yahoo!, Bing, and most importantly Google will scan your website, using sophisticated algorithms to determine what keywords within the content of...

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Use the Web to Attract Customers to Your Florida Business

While the internet connects people worldwide, many local businesses are still very much dependent on local customers.Attracting people in your area to your local business requires a technique called "Local SEO". Basically, local SEO involves using specific geographically specific keywords to send traffic to your business website.SEO Florida -- How to Use Local SEO on Your WebsiteBasically, local SEO works like this: If somebody goes online searching for a business like yours, they pr...

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Quality of the User Experience Tops SEO Requirements

The measurements used by Google, Yahoo, Bing and other search engine providers to rank websites has changed a lot over the past decade.Today, the most important thing all of the algorithms that manage rankings consider is the overall quality of the user experience.Think about it: From a business perspective, Google and other search engines want to provide their customers -- the people going online and using their services to search for the products, topics, answers, and other things they...

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