Our Brand Archetype

We believe in the power of brand personality (archetypes). There are 12 major archetypes that we use in our marketing strategies.

Lytron’s archetype is the explorer. We love the freedom of the outdoors. This can be noted at our local offices’ addresses, as they are all located in tropical regions: 2 offices in Boca Raton and the others in Fort Lauderdale, Brazil and the Caribbean.

The explorer is always searching for the new. Never conforming with routine and traditional methods when they are not ideal. The explorer immerses himself in the journey while eagerly pursuing the destination.

We will love to go on this journey with you to explore more about your brand personality or to help you to build or revamp one.

To learn more about marketing archetypes, click here.

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