There is an acronym in web design that even the most inexperienced page creator has encountered: CTA. It stands for “Call to Action” and it’s one of the most important features of any web page.
Regardless of the type of web page you are designing — whether it’s a sales letter, a blog post, a virtual product showroom, or any other type of online posting — your CTA is nothing short of critical. It’s what tells the reader what you want them to do.
So being completely clear and straightforward with your CTA is super important to the clarity of your web page.
Web Design Fort Lauderdale — The Straight Sell
For better or for worse, the internet has conditioned people to have shorter attention spans. Unless something catches their attention immediately, most people will click off a web page very quickly, less than a single second in many instances.
That means as a web page designer, you don’t have time to play a lot of games. Instead, you need to get to the point. Whether it’s a blog post or a promotional page for your business, you need to let the reader know what you want them to do right away, otherwise you risk losing them permanently.
Web Design Fort Lauderdale — Be Direct in Your CTA
Tell your page visitors what you want them to do: Click through to another page, “Like” or share your content with their social media contacts, buy the product you are promoting. Whatever your call to action is, make it clear, compelling, and obvious.
Every web page has to have a Call to Action. And every Call to Action needs to be immediately clear to the page visitor. If you confuse people or make them think, the likelihood they are going to move onto another page is high.
So get to the point.