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When you have a business, it is important to be able control the narrative of your product. You will want the product to have a positive image in the minds of consumers. It is up to you and your company to come up with a message that will convey what you feel the product is all about. Doing this is not an easy task. You will have to conduct research, either by yourself or you can hire another company to do it for you. From this research, you will be able to identify a group of consumers that you will target through the marketing campaign and it is this is the group of consumers that the marketing plan will be designed to. Research will also have to be conducted on your industry and any companies that you identify as your competition.
By being diligent with your research and getting the whole company involved you will be able to ensure that the marketing plan that is agreed upon will have the best chance of succeeding because the entire company will feel some ownership of the plan and will work to see its proper implementation.
However, perhaps the most important part of coming up with a marketing plan is knowing your product inside and out. You will have to know how it is going to be used by consumers. If there are many uses for the product, if there is only one, or does it work in conjunction with another product or does it stand by itself. Having a clear understanding of the product will help you streamline your marketing campaign and make it that much more effective.
In addition to pricing and distribution, you need to have an in depth study of your competition included in your outline. You have to know what share of the market they have. How they are marketing their product. Do they advertise on television? On the radio? What about online? Are they known to have good or bad customer service? As well as knowing your company’s strengths and weaknesses, it is important to know the same things about all your competitors.
In order to have a successful marketing campaign you must be able to identify and market directly to your target demographic. Having an intricate knowledge of your product should allow you to identify your target demographic by certain factors. These factors should include their age, gender, education level, job, income level, the size of their household, and where they live in the country. You need to know if consumers of this type of product have loyalty to one brand or are they willing to try new brands that appear on the market.
Link Building Tracking and Link Detox
If you have a marketing campaign, you need to watch your links closely.
As Google Updates its algorithms, the game change and certain links may hurt your ranking positions instead of helping them.
It is very important that your marketing agency can analyze and clean unnatural links, so you can have a healthy campaign.
Link Anchor Text Analysis
The anchor texts of your links are extremely important for your domain to rank well. Anchor Links need to follow a certain criteria, as described below:
- A good portion of the anchor text will be Brand Name, URL, or Brand Keyword
- Exact match commercial keywords will be used strategically as they are very powerful but also the most likely to trigger automated filters/penalties.
- Phrase, random, and “other” anchor text types will show up in most natural anchor text profiles
- A large variety of different anchor text
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