When you create content for your website, it’s critical that you include the best keywords. That’s because keywords are what search engines use to determine which website links to display to their users.
So if you choose the wrong keywords, people are less likely to be able to find your website when they search for businesses like yours online.
SEO Fort Lauderdale — What Are Keywords?
When search engines like Yahoo, Bing!, Google and others scan your website, they use intricate algorithms to understand what your web pages are about. Specifically, they are looking for keywords in specific places, including your headline, the first and last paragraph, photo captions and descriptions, and in the content itself.
These keywords describe not only your content, but your business. For example, if you own an auto body repair business in Tallahassee, Florida, your keywords probably would be “Tallahassee auto body repair”, “auto body repair in Tallahassee”, and “Best auto body repair in Tallahassee, Florida”.
SEO Fort Lauderdale — Discovering Your Optimal Keywords
There are a lot of strategies you can use to determine which keywords will get your website ranked highest. There are even high-priced online services that promise to deliver you the best keywords for top rankings.
But sometimes the simplest approach is the best. To find the best keywords for your business’s website, all you really need to do is to put yourself in the shoes of your prospective customers.
If you were a customer looking for a business like yours online, what would you type into your Google search? The answer to this question is usually the best keywords to include in your website.
In a time when most people look for the businesses and products they want online, having the best keywords embedded into your website is critical to the success of your enterprise.