5 Web Design Obstacles That Could Frustrate You

Thanks to the many all-inclusive web design apps out there, anybody can create and design their own highly effective website that is guaranteed to go viral, right?Not so fast. Even though places like WordPress, Weebly, and Squarespace certainly make it easier to design websites, they don't do everything ... at least not everything you need.Web sites need to do more than just exist. They also need to look great, be easy to navigate, and easy for people to share.Web Design Florida -- L...

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Why Does SEO Matter So Much, Anyway?!

Small businesses with an online presence have to think about SEO all the time. Why?It's because Search Engine Optimization, techniques that boost your business website's online profile, are how most consumers find your business today. Without constant vigilance on SEO, those customers are going to go to competitors.SEO Fort Lauderdale -- Rising to the TopSEO techniques include things like insert keywords into your web content, posting photos and videos that attract more click-through...

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Photos Add the Personal Touch to Your Website

Generally speaking, anything you publish on your website, blog, or elsewhere online should include at least one photo or image.Photos not only give visitors a visual cue tied to your content, but they also can help improve your page rankings. Search engines like Google, Yahoo, Bing! and others assign more value to pages that have good, high-quality photos or images that are related to the page's content.Web Design Fort Lauderdale -- What Type of Photos to IncludeThe best photos are o...

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Life’s a Beach. Enjoy It!

One of the best things about living and working in Florida is that you are never more than an hour or two's drive from the beach. Pretty much any direction you go -- except due north -- if you just keep going, sooner or later you are going to run into an ocean.Florida also has some of the best weather of anywhere in the world. So not only are you constantly near a beach, but it's also going to be warm enough to enjoy it.SEO Florida -- Break Out of Your Normal RoutineDespite this, the...

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Intended Audience Determines Social Media Platform to Use

In a little more than a decade, social media has grown from being a niche marketing platform to one of the most important ways for businesses to connect with customers.It's almost hard to believe that Facebook was only created in 2005 when Mark Zuckerberg and some of his Harvard classmates developed it as a way to meet girls.Today, there are dozens of popular social media platforms. And the one you choose to promote your business, products, services, or brand is often determined by what...

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If You Want More Contacts, You Need to Ask for Them

Social media really is one of the most effective ways at connecting with new people every created. But it still has its limits.Setting up social media accounts on all the most popular platforms like Facebook, Twitter, Google+, Pinterest, LinkedIn, and others will give your business website a launching pad for your web-based marketing efforts. But that's all it is: A foundation.Making your social media accounts work for your business is up to you.SEO Fort Lauderdale -- Asking for What...

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How to Make Employees Love Working at Your Business

Happy employees are more productive employees. They work harder, make fewer mistakes, and contribute more to your business's bottom line.Keeping employees happy also increase job satisfaction and workplace morale. And that enthusiasm about working for your business can be infectious, making its way to customer interactions and building your business's reputation in the community and beyond.Web Design Fort Lauderdale -- Affordable Morale BoostersYou might think that the best way to ma...

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Split Testing Measures Success of SEO Efforts

Split testing is a technique used by online marketers to measure the effectiveness of specific changes to such things as SEO keywords, marketing campaigns, and even the images used on websites.In essence, split testing is based on the approach scientists use to test a theory by using clinical trials. An experiment is set up into two groups: One control group and one test group.For example, pharmaceutical researchers might give one group a new drug they are testing and a second group a pl...

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Coding: Blue Collar Jobs of the Future?

Pick up any newspaper or log into any news website and you are certain to find stories about how automation is eliminating the jobs of blue-collar workers.Everybody from factory workers to farmers to truck drivers has either already been replaced by robots, or may soon be.So where does that leave recent high school graduates who aren't planning on attending a four-year college or university? What kind of future career prospects can they expect of traditional blue-collar jobs are going a...

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Blogging Keeps Customers and Clients Engaged with Your Business

Blogs are short, informative articles that usually are distributed through social media to a targeted audience, such as to a mailing list of customers.Blogging is a relatively new and highly effective marketing platform that helps build loyalty bonds between businesses and their customers. It both informs and engages people simultaneously by providing value to the business-customer relationship.SEO Fort Lauderdale -- Creating Relevant ContentThere are essentially two types of blogs. ...

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Maintaining Your Website Doesn’t Have to Cost a Fortune

"Cost of entry" is a concept that has killed millions of potential businesses before they were ever born.It's the idea that says starting up a new business -- even something as simple as launching a web-based business -- simply costs too much. And if you don't have the initial capital, you can't get into the game.But technological advancements, increased competition for web-based services, and significantly lower start-up costs have essentially eliminated "cost of entry" as an obstacle f...

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Capture More Traffic with Geo-Specific Keywords

Keywords are what search engines use to rank websites. They are specific words and phrases that best describe what a particular website is all about.For example, if your website promotes your dry cleaning business, you want to include keywords such as "dry cleaning", "clothes cleaning", "one-hour dry cleaning", and others.Search engines such as Yahoo!, Bing, and most importantly Google will scan your website, using sophisticated algorithms to determine what keywords within the content of...

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Cross-Marketing on Your Website Can Boost Sales, Reputation

The objective of most business websites is to promote the product and services that the company offers, as well as reinforcing the brand the organization wants to establish.But should you consider promoting other people's businesses or other organizations on your website? Maybe.Web Design Florida - Reciprocal MarketingReciprocal marketing is when you promote another person's business or products on your website in exchange for their promoting yours on their web pages.It simply re...

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Surprising SEO Secrets That You Need to Know

Now that digital marketing has been around for more than a decade, most people are familiar with the term "search engine optimization", or SEO. Even if they don't fully understand what it means.SEO is critical to the success of your business website. Without SEO, it's practically impossible to get your web pages ranked high on the most popular search engines.And if your customers can't find you, they can't spend their money on the products and services you offer.SEO Fort Lauderdale -...

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Choosing a Domain Name for Your Website

When creating a new website, one of the first decisions you need to make is what it's going to be called. The domain name is going to be both the "official" name of your website on the internet as well as the address that people -- or programs -- are going to type in when they want to be directed to your web page.So how does a website get a domain name that the rest of the world uses to find it?Web Design Fort Lauderdale -- Buying a Domain NameLike anything else having to do with you...

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Set ‘SMART’ Goals for Your Business Website

What do you hope to accomplish with your business website? Specifically?Building and maintaining effective web pages isn't cheap. While there are lots of ways to attract "free" traffic, in reality, the business owner typically pays hundreds, even thousands, of dollars to draw customers to their online business sites.How can you tell if the investment is worth it? By having "SMART" goals for your business website.Web Design Miami -- Making Web Pages Worthwhile"SMART" is an acrony...

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Web Design Florida

If you have never worked with web design or page creation before, all the technical terms related to coding can seem a little bit intimidating.Like anything else, however, once you start to work with a design program, it becomes quite instinctual. To help you get started here's a breakdown of some of the most basic terms you will encounter once you get started. Web Design Florida -- What Is HTML? One of the first terms you are likely to encounter is HTML, which is an acronym for HyperText ...

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Customer Recognition Programs Pay Huge Dividends

Have you ever had the experience of walking into a local store and having the proprietor come out and greet you by name? If so, it's probably something you haven't forgotten.It's also a huge motivator for you to return to that business again and again. Why? Because people have a natural desire to be recognized. It makes people feel special and is one of the simplest, fastest, and most affordable ways to build loyalty bond between your customers and your business, brand, and products.SEO ...

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Use the Web to Attract Customers to Your Florida Business

While the internet connects people worldwide, many local businesses are still very much dependent on local customers.Attracting people in your area to your local business requires a technique called "Local SEO". Basically, local SEO involves using specific geographically specific keywords to send traffic to your business website.SEO Florida -- How to Use Local SEO on Your WebsiteBasically, local SEO works like this: If somebody goes online searching for a business like yours, they pr...

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Quality of the User Experience Tops SEO Requirements

The measurements used by Google, Yahoo, Bing and other search engine providers to rank websites has changed a lot over the past decade.Today, the most important thing all of the algorithms that manage rankings consider is the overall quality of the user experience.Think about it: From a business perspective, Google and other search engines want to provide their customers -- the people going online and using their services to search for the products, topics, answers, and other things they...

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How Virtual Reality Could Help Your Business

The latest trend in web-based technology is virtual reality. This is an immersive experience in which the viewer appears to be completely inside a complete world.Virtual reality requires the use of a special headset. Many companies have recently introduced their own versions of these VR headsets and more are on the way.Web Design Fort Lauderdale - Types of VR ViewersSome more expensive headsets come with their own special screens. Others allow the viewer to use their existing smartph...

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Top 4 Qualities of Effective Web Design

Learning how to design attractive, effective web pages is just like learning any other new skill. It requires a basic understanding of the primary elements.Once you learn the basics of good web design, you can build on this knowledge and, combined with your experience and practice, begin to create better and better pages that reach a wider and wider audience.The basics of top-quality web design fall into four categories: Layout, f0nts and typography, color, and images.Web Design Miam...

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Think Locally But Market Globally

The transition from traditional marketing to digital marketing isn't just a shift from newspapers, TV, and radio to the internet and social media. It's also a shift from local to global.When you promote your business online, people from anywhere in the world can view your web pages, social media posts, digital advertising, and other online marketing. And that literally opens up a whole new world for your business.Web Design Miami -- Unintended ConsequencesOwners who don't think their...

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