Intended Audience Determines Social Media Platform to Use

In a little more than a decade, social media has grown from being a niche marketing platform to one of the most important ways for businesses to connect with customers.It's almost hard to believe that Facebook was only created in 2005 when Mark Zuckerberg and some of his Harvard classmates developed it as a way to meet girls.Today, there are dozens of popular social media platforms. And the one you choose to promote your business, products, services, or brand is often determined by what...

Read More

Google Algorithms Updates

Google Algorithms Updates

Google is constantly updating its algorithms. The graphic below, from Tamar, illustrates them very well: 

Read More

How to Manage an Online Reputation

How to Manage an Online Reputation

 Use alerts to notify you whenever your business is mentioned on a review Local Web Listings are the new Yellow Page – Use it to your benefit Responding to all reviews are a good way to show your customers that you care about their opnion. Never write false reviews to puff your business nor to trash your competitionRead More

Read More