Rewards and Recognition Keep Customers Coming Back

Rewards and Recognition Keep Customers Coming Back

The people who visit your website have plenty of other options. So how can you be sure that they will keep returning to your web page over all of your competitors?You can increase the chances that customers will come back to your pages again and again by launching rewards and recognition programs.Web Design Florida -- Recognizing Your CustomersPeople like to be recognized. It's just human nature. So when you come up with ways to recognize return customers who frequent your website, t...

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With SEO, Don’t Lose Sight of the Big Picture

With SEO, Don’t Lose Sight of the Big Picture

The algorithms search engines like Google, Bing, and Yahoo use to create search engine results pages (SERPs) are highly complicated and top-secret. They also are constantly being updated, improved, and modified.A lot of web page managers will spend endless hours trying to outsmart these algorithms, constantly scanning the web for anything that will give them an edge over the competition. In some instances, companies will pay thousands of dollars and devote weeks of resources to move up just ...

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Create Business Goals that Are S.M.A.R.T.

You can use your web pages, social media campaigns, and other online marketing strategies to help your business achieve both short term and long term goals. But you will be more likely to achieve these objectives if they are S.M.A.R.T. goals.S.M.A.R.T. is an acronym that stands for Specific, Measurable, Achievable, Relevant, and Time-Bound. These criteria originally were created by business consultant Peter Drucker in his "Management by Objective" concept.Web Design Fort Lauderdale - Sp...

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SEO Florida: Blogs Provide Continuous Contact with Customers

For today's businesses to be successful, they need to do more than just make connections with new customers. They also need to constantly reinforce that relationship so that they come back to your business again and again.Most businesses won't survive if they have only one initial contact with a customer and then never see them again. The key to profitability is to build long-term relationships with people so that they come back to your business every time they need the products and services...

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With Today’s Web Design in Florida, Content Is King

In order for your web pages to be popular, they have to strike a delicate balance between search engine optimization (SEO) and giving visitors what they want. In effect, web designers have been serving two masters: The giant search engine algorithms like Google, Bing!, Yahoo, and others, and the people who actually visit their web pages.Now, all that is changing. Google and others are realizing that the pages that score the best in their algorithmic equations aren't always the pages people r...

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Keywords May Not Be as Important as They Once Were

Pretty much since the internet was invented, keywords have been the holy grail of most web page creators. That's because search engines use keywords to scan through web pages, identify what they are about, and rank them according to how valuable they will be to their users.Today, however, keywords may not be as significant as they once were. Search engines like Google, Bing, Yahoo and others are more sophisticated than ever. And web users themselves are more advanced as well.,SEO Fort La...

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Top Quality Web Design Helps Attract New Customers

Business websites are used for many purposes. Many serve as online versions of real-world stores, allowing visitors to shop for products or services directly from their devices.But another type of website is designed to attract new customers. These web pages are known as lead generators.Web Design Fort Lauderdale -- Lead GeneratorsLead generating websites will typically offer visitors something that they can use in their everyday life in exchange for customer information the business...

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Search Engines Are Measuring and Weighing Your Website

When you post a business website on the internet, your aim is for customers to find it easily and quickly. But in order for people to find your website, it has to be appealing to search engines.Google, Bing, Yahoo and other search engines are what connect customers with your website. So if your website doesn't provide search engines with what they want, it won't be ranked high on search engine results pages. And if that happens, people are going to have a hard time finding your business webs...

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5 Web Design Obstacles That Could Frustrate You

Thanks to the many all-inclusive web design apps out there, anybody can create and design their own highly effective website that is guaranteed to go viral, right?Not so fast. Even though places like WordPress, Weebly, and Squarespace certainly make it easier to design websites, they don't do everything ... at least not everything you need.Web sites need to do more than just exist. They also need to look great, be easy to navigate, and easy for people to share.Web Design Florida -- L...

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Why Does SEO Matter So Much, Anyway?!

Small businesses with an online presence have to think about SEO all the time. Why?It's because Search Engine Optimization, techniques that boost your business website's online profile, are how most consumers find your business today. Without constant vigilance on SEO, those customers are going to go to competitors.SEO Fort Lauderdale -- Rising to the TopSEO techniques include things like insert keywords into your web content, posting photos and videos that attract more click-through...

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Photos Add the Personal Touch to Your Website

Generally speaking, anything you publish on your website, blog, or elsewhere online should include at least one photo or image.Photos not only give visitors a visual cue tied to your content, but they also can help improve your page rankings. Search engines like Google, Yahoo, Bing! and others assign more value to pages that have good, high-quality photos or images that are related to the page's content.Web Design Fort Lauderdale -- What Type of Photos to IncludeThe best photos are o...

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Life’s a Beach. Enjoy It!

One of the best things about living and working in Florida is that you are never more than an hour or two's drive from the beach. Pretty much any direction you go -- except due north -- if you just keep going, sooner or later you are going to run into an ocean.Florida also has some of the best weather of anywhere in the world. So not only are you constantly near a beach, but it's also going to be warm enough to enjoy it.SEO Florida -- Break Out of Your Normal RoutineDespite this, the...

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Intended Audience Determines Social Media Platform to Use

In a little more than a decade, social media has grown from being a niche marketing platform to one of the most important ways for businesses to connect with customers.It's almost hard to believe that Facebook was only created in 2005 when Mark Zuckerberg and some of his Harvard classmates developed it as a way to meet girls.Today, there are dozens of popular social media platforms. And the one you choose to promote your business, products, services, or brand is often determined by what...

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If You Want More Contacts, You Need to Ask for Them

Social media really is one of the most effective ways at connecting with new people every created. But it still has its limits.Setting up social media accounts on all the most popular platforms like Facebook, Twitter, Google+, Pinterest, LinkedIn, and others will give your business website a launching pad for your web-based marketing efforts. But that's all it is: A foundation.Making your social media accounts work for your business is up to you.SEO Fort Lauderdale -- Asking for What...

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How to Make Employees Love Working at Your Business

Happy employees are more productive employees. They work harder, make fewer mistakes, and contribute more to your business's bottom line.Keeping employees happy also increase job satisfaction and workplace morale. And that enthusiasm about working for your business can be infectious, making its way to customer interactions and building your business's reputation in the community and beyond.Web Design Fort Lauderdale -- Affordable Morale BoostersYou might think that the best way to ma...

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Split Testing Measures Success of SEO Efforts

Split testing is a technique used by online marketers to measure the effectiveness of specific changes to such things as SEO keywords, marketing campaigns, and even the images used on websites.In essence, split testing is based on the approach scientists use to test a theory by using clinical trials. An experiment is set up into two groups: One control group and one test group.For example, pharmaceutical researchers might give one group a new drug they are testing and a second group a pl...

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Coding: Blue Collar Jobs of the Future?

Pick up any newspaper or log into any news website and you are certain to find stories about how automation is eliminating the jobs of blue-collar workers.Everybody from factory workers to farmers to truck drivers has either already been replaced by robots, or may soon be.So where does that leave recent high school graduates who aren't planning on attending a four-year college or university? What kind of future career prospects can they expect of traditional blue-collar jobs are going a...

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Blogging Keeps Customers and Clients Engaged with Your Business

Blogs are short, informative articles that usually are distributed through social media to a targeted audience, such as to a mailing list of customers.Blogging is a relatively new and highly effective marketing platform that helps build loyalty bonds between businesses and their customers. It both informs and engages people simultaneously by providing value to the business-customer relationship.SEO Fort Lauderdale -- Creating Relevant ContentThere are essentially two types of blogs. ...

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Maintaining Your Website Doesn’t Have to Cost a Fortune

"Cost of entry" is a concept that has killed millions of potential businesses before they were ever born.It's the idea that says starting up a new business -- even something as simple as launching a web-based business -- simply costs too much. And if you don't have the initial capital, you can't get into the game.But technological advancements, increased competition for web-based services, and significantly lower start-up costs have essentially eliminated "cost of entry" as an obstacle f...

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Capture More Traffic with Geo-Specific Keywords

Keywords are what search engines use to rank websites. They are specific words and phrases that best describe what a particular website is all about.For example, if your website promotes your dry cleaning business, you want to include keywords such as "dry cleaning", "clothes cleaning", "one-hour dry cleaning", and others.Search engines such as Yahoo!, Bing, and most importantly Google will scan your website, using sophisticated algorithms to determine what keywords within the content of...

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Cross-Marketing on Your Website Can Boost Sales, Reputation

The objective of most business websites is to promote the product and services that the company offers, as well as reinforcing the brand the organization wants to establish.But should you consider promoting other people's businesses or other organizations on your website? Maybe.Web Design Florida - Reciprocal MarketingReciprocal marketing is when you promote another person's business or products on your website in exchange for their promoting yours on their web pages.It simply re...

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Surprising SEO Secrets That You Need to Know

Now that digital marketing has been around for more than a decade, most people are familiar with the term "search engine optimization", or SEO. Even if they don't fully understand what it means.SEO is critical to the success of your business website. Without SEO, it's practically impossible to get your web pages ranked high on the most popular search engines.And if your customers can't find you, they can't spend their money on the products and services you offer.SEO Fort Lauderdale -...

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Choosing a Domain Name for Your Website

When creating a new website, one of the first decisions you need to make is what it's going to be called. The domain name is going to be both the "official" name of your website on the internet as well as the address that people -- or programs -- are going to type in when they want to be directed to your web page.So how does a website get a domain name that the rest of the world uses to find it?Web Design Fort Lauderdale -- Buying a Domain NameLike anything else having to do with you...

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Set ‘SMART’ Goals for Your Business Website

What do you hope to accomplish with your business website? Specifically?Building and maintaining effective web pages isn't cheap. While there are lots of ways to attract "free" traffic, in reality, the business owner typically pays hundreds, even thousands, of dollars to draw customers to their online business sites.How can you tell if the investment is worth it? By having "SMART" goals for your business website.Web Design Miami -- Making Web Pages Worthwhile"SMART" is an acrony...

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